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Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

Principles of service marketing and management

by Lovelock, Christopher H | Wright, Lauren.

Edition: Material type: Text Text Publisher: New Jersey Printice Hall Inc. 1999Availability: Items available for loan: [Call number: 658.8 LOV] (1).

Marketing challenges

by Lovelock, Christopher H | Weinberg.

Edition: Material type: Text Text Publisher: New York McGraw-Hill 1993Availability: Items available for loan: [Call number: 658.8:06.063 LOV] (1).

Services marketing

by Lovelock, Christopher H | .

Edition: 3.0Material type: Text Text Publisher: New Jersey Prentice Hall International 1996Availability: Items available for loan: [Call number: 658.8:658.64 LOV] (1).

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