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Marketing value metrics A new metrics model to measure marketing effectiveness

by McDonald, Malcolm | Mouncey, Peter | Maklan, Stan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page c2014Availability: Items available for loan: [Call number: 658.8 MCD/M] (1).

Marketing accountability

by McDonald, Malcolm | Mouncey, Peter.

Edition: Material type: Text Text Publisher: London Kogan 2009Availability: Items available for loan: [Call number: 658.8 MCD/M] (1).

Market research best practice

by Mouncey, Peter ed | Winner, Frank ed.

Edition: Material type: Text Text Publisher: New Jersey John Wiley & Sons 2007Availability: Items available for loan: [Call number: 658.8.012.12 MOU;1/M] (2).

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