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Brand storm surviving and thriving in the consumer led marketplace

by Nickles, Liz | Iyer, Savitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york Palgrave mcmillan c2012Availability: Items available for loan: [Call number: 659.127.6 NIC/B] (1).

Global brand

by Hollis, Nigel | .

Edition: Material type: Text Text Publisher: New york Palgrave mcmillan 2008Availability: Items available for loan: [Call number: 659.127.6 HOL/G] (1).

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