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Ingredient branding: making the invisible visible

by Kotler, Philip | Pfoertsch, Waldemar.

Edition: Material type: Text Text Publisher: London Springer 2010Availability: Items available for loan: [Call number: 659.127.6 KOT/I] (1).

B2B brand management

by Kotler, Philip | Pfoertsch, Waldemar.

Edition: Material type: Text Text Publisher: Berlin Springer 2006Availability: Items available for loan: [Call number: 659.127.6 KOT] (1).

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