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Building strong brands
by Aaker, David A. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: The Free Press; 1996Availability: Items available for loan:
[Call number: 659.127.6 AAK/B]
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Strategic brand management: New approaches to creating and evaluating brand equity
by Kapferer, Jean-Noel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: The Free Press; 1992Availability: Items available for loan:
[Call number: 659.127.6 KAP/S]
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3.
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Building strong brands
by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: The Free Press; 1996Availability: Items available for loan:
[Call number: 659.127.6 AAK;1/B]
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4.
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Marketing aesthetics
by Schmitt, Bernd | Simonson, Alex. Edition: Material type: Text Publisher: New York The Free Press 1997Availability: Items available for loan:
[Call number: 658.8 SCH]
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5.
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Brand marketing
by Marconi, Joe | . Edition: Material type: Text Publisher: New york NTC business books 2001Availability: No items available Withdrawn (1).
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6.
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Experimental Marketing
by Schmitt, Bernd | . Edition: Material type: Text Publisher: New York Free Press 1999Availability: Items available for loan:
[Call number: 658.8 SCH]
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Brand marketing book
by Marconi, Joe | . Edition: Material type: Text Publisher: Illinois NTC Business Books 2001Availability: Items available for loan:
[Call number: 659.127.6 MAR;1]
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8.
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Hi-tech hi-touch branding
by Temporal, Paul | Lee, KC. Edition: Material type: Text Publisher: Singapore John Wiley & Sons 2001Availability: Items available for loan:
[Call number: 659.127.6:681.324 TE]
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9.
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Creating powerful brands in consumer,service and industrial markets
by Chernatony, Leslie De | McDonald, Malcolm. Edition: 2.0Material type: Text Publisher: Oxford Butterworth-Heinemann 1999Availability: Items available for loan:
[Call number: 659.127.6 CHE]
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Legendary brands
by Vincent, Laurence | . Edition: Material type: Text Publisher: Chicago Dearborn 2002Availability: Items available for loan:
[Call number: 659.127.6 VIN]
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18 brand astras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New Delhi Response books 2003Availability: Items available for loan:
[Call number: 659.127.6 KAP]
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9 Brand shaastras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New Delhi Response books 2004Availability: Items available for loan:
[Call number: 659.127.6 KAP]
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Origin of brands
by Ries, Al | Ries, Laura. Edition: Material type: Text Publisher: New York Harper Business 2004Availability: Items available for loan:
[Call number: 659.127.6 RIE]
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Branding @ the digital age
by Meryers, Herbert ed | Gerstman, Richard. Edition: Material type: Text Publisher: London Palgrave 2001Availability: Items available for loan:
[Call number: 659.126 MEY]
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15.
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Brand portfolio strategy
by Aaker, David A | . Edition: Material type: Text Publisher: New York Free Press 2004Availability: Items available for loan:
[Call number: 659.127.6 AAK]
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16.
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Branded customer service
by Barlow, Janelle | Stewart, Paul. Edition: Material type: Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.818 BAR]
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Kellog on branding
by Tybout, Alice M. Ed | Calkins, Tim Ed. Edition: Material type: Text Publisher: New Jersy John Wiley and Sons 2005Availability: Items available for loan:
[Call number: 659.127.6 TYB]
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Advertising and promotion
by Hackley, Chris | . Edition: Material type: Text Publisher: London Sage Publications 2005Availability: Items available for loan:
[Call number: 659.1 HAC]
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Momentum
by Ricci, Ron | Volkmann, John. Edition: Material type: Text Publisher: Boston Harvard Business school press 2003Availability: Items available for loan:
[Call number: 658.8 RIC]
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20.
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Reputation marketing
by Marconi J | . Edition: Material type: Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan:
[Call number: 659.4 MAR]
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