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101.
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Product brand to company brand
by Suresh, J. Edition: Material type:  Text Publisher: New Delhi ; Excel Multimedia ; 2009Availability: Items available for reference:
[Call number: 659.127.6 SUR]
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102.
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Retail marketing and branding Definitive guide to maximizing roi
by Perrey,Jesko | Spillecke,Dennis. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK John Wiley c2013Availability: Items available for loan:
[Call number: 658.87 PER/R]
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103.
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Brand psychology Consumer perceptions, corporate reputations
by Gabay, Jonathan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page c2015Availability: Items available for loan:
[Call number: 659.127.6 PER/G]
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104.
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Asian brand strategy :Building & sustaining strong global brands in Asia
by Roll, Martin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Palgrave Macmillan 2015Availability: Items available for loan:
[Call number: 659.127.6 ROL/A]
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105.
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Brand meaning management
by Maclnnis, Deborah J | Park, C. Whan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Emerald 2015Availability: Items available for loan:
[Call number: 659.127.6 MAC/B]
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106.
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New perspectives in luxury branding
by Emerald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Emerald 2015Availability: Items available for loan:
[Call number: 659.127.6 EME/N]
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107.
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Brand shastra :Use the power of marketing to transform your life
by Dhar, Mainak. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India Penguin Random House c2016Availability: Items available for loan:
[Call number: 659.127.6 DHA/B]
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108.
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Strong brands strong relationships
by Fournier, Susan ed | Breazeale, Michael ed | Avery, Jill ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Routledge c2015Availability: Items available for loan:
[Call number: 659.127.6 FOU/S]
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109.
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How brands grow part 2 : Including emerging markets, services, durables, new and luxury brands
by Romaniuk, Jenni | Sharp, Byron. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New zealand OUP 2015Availability: Items available for loan:
[Call number: 659.127.6 RAM/H]
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110.
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How brands grow
by Sharp, Byron. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Zealand OUP 2010Availability: Items available for loan:
[Call number: 659.127.6 SHA/H]
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111.
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Amul's India :Based on 50 years of amul advertising
by daCunha communications. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India Collins business c2012Availability: Items available for loan:
[Call number: 659.127.6 HAR/A ]
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112.
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Understanding brands / by Peter Cheverton
by Cheverton, Peter. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi; Kogan Page, 2006Availability: Items available for loan:
[Call number: 659.127.6 CHE/U]
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113.
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Beyond Sizzle: The next evolution of branding
by Amodeo, Mona A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Maven House, 2018Availability: No items available Checked out (1).
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114.
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Brand custodian: My years with the Tatas
by Rajan, Mukund. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh: Harper Business; 2019Availability: Items available for loan:
[Call number: 659.127.6 MUK;1/B]
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115.
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Global brand strategy: World-wise marketing in the age of branding
by Steenkamp, Jan-Benedict. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK: Palgrave Macmillan; 2017Availability: Items available for loan:
[Call number: 659.127.61 STE;1/G]
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116.
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Advances in corporate branding
by Balmer, John.M.T et.al | Powell, Shaun M | Kernstock, Joachim | Brexendorf, Tim Oliver. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Palgrave macmillan; 2018Availability: Items available for loan:
[Call number: 659.127.6 BAL/A]
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117.
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Strategic brand management: Building, Measuring, and Managing Brand Equity
by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan:
[Call number: 659.127.6 KEL;4/S.4]
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118.
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Building strong brands
by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Pocket Books; 1996Availability: Items available for loan:
[Call number: 659.127.6 AAK;2/B]
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119.
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New strategic brand management Advanced insights and strategic thinking
by Kapeferer, Jean-Noel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Kogan Page; 2012Availability: Items available for loan:
[Call number: 659.127.6 KAP/N.5]
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120.
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Building a storybrand Clarify your message so customers will listen
by Miller, Donald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh: HarperCollins, 2017Availability: No items available Checked out (1).
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