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Marketing management: Indian cases
by Gupta, Prachi [et.al.]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: UP; Pearson, 2018Availability: Items available for loan:
[Call number: 658.8(078.7) GUP;4/M]
(10).
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Marketing research: Text and cases
by Nargundkar, Rajendra. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.8.012.12 NAR/M]
(3).
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Marketing strategy: A decision - focused approach
by Walker, Orville C Jr. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.8.012.2 WAL;1/M.7]
(4).
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Private label
by Lincoln, Keith | Thomassen, Lars. Edition: Material type: Text Publisher: Philadelphia KPI 2008Availability: Items available for loan:
[Call number: 658.87 LIN/P]
(1).
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Tilt
by Dawar, Niraj | . Edition: Material type: Text Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan:
[Call number: 658.818 DAW/T]
(1).
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Strategic marketing problems
by Kerin, Roger A | Peterson, Robert A. Edition: 13.0Material type: Text Publisher: Boston Pearson Edn 2013Availability: Items available for loan:
[Call number: 658.8.008.1 KER/S]
(1).
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Marketing strategy
by Hill, Mark E | . Edition: Material type: Text Publisher: Los Angeles Sage 2013Availability: Items available for loan:
[Call number: 658.8.012.2 HIL/M]
(1).
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Global marketing
by Gillespie, Kate | Hennessey, Hubert D. Edition: 3 rdMaterial type: Text Publisher: UK South-Western Cengage Learning 2011Availability: Items available for loan:
[Call number: 658.84 GIL/G]
(1).
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Managing customer value
by Soman, Dilip | . Edition: Material type: Text Publisher: New Delhi World Scientific 2010Availability: Items available for loan:
[Call number: 658.818 SOM/M]
(1).
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New marketing
by McDonald, Malcolm | Wilson, Hugh. Edition: Material type: Text Publisher: Oxford Butterworth-Heinemann 2002Availability: Items available for loan:
[Call number: 658.84 MCD]
(1).
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Strategic marketing
by West, Douglas | Ibrahim,Essam. Edition: Material type: Text Publisher: New York Oxford University Press 2006Availability: Items available for loan:
[Call number: 658.8.008.1 WES]
(1).
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Handbook of CRM
by Payne, Adrian | . Edition: Material type: Text Publisher: Amsterdam Elsevier 2006Availability: Items available for loan:
[Call number: 658.818 PAY]
(1).
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Strategic marketing planning
by Gilligan, Colin | Wilson, Richard M. S. Edition: Material type: Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan:
[Call number: 658.8.012.2 GIL]
(1).
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Global market
by Quelch,John ed | Deshpande,Rohit ed. Edition: Material type: Text Publisher: San Francisco Jossey Bass 2004Availability: Items available for loan:
[Call number: 658.84 QUE]
(1).
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Case studies in sales and distribution management
by ICFAI | . Edition: Material type: Text Publisher: Hyderabad ICFAI Center for Management Research 2006Availability: Items available for loan:
[Call number: 658.811(078.7) ICF]
(1).
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International marketing and export management
by Albaum, Gerald | Strandskov. Edition: 5.0Material type: Text Publisher: London Prentice Hall 2005Availability: Items available for loan:
[Call number: 658.84 ALB]
(1).
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Sales forcasting management
by Mentzer, John T | Moon, Mark A. Edition: 2.0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response books 2005Availability: Items available for loan:
[Call number: 658.811 MEN;1/S]
(1).
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Customer relationship management in electronic markets
by Iyer, Gopalkrishnan R ed | Bejou, David. Edition: Material type: Text Publisher: Mumbai Jaico 2005Availability: Items available for loan:
[Call number: 658.818:681.31 IYE]
(1).
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Doing research projects in marketing,management and consumer research
by Hackley, Chris | . Edition: Material type: Text Publisher: London Routledge 2003Availability: Items available for loan:
[Call number: 658.8.012.12 HAC]
(1).
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Service management and marketing
by Gronroos, Christian | . Edition: 2.0Material type: Text Publisher: New York John Wiley & sons 2000Availability: Items available for loan:
[Call number: 658.818 GRO]
(1).
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Definitive guide to marketing planning
by Hatton, Angela | . Edition: Material type: Text Publisher: London Pearson education 2000Availability: Items available for loan:
[Call number: 658.8.012.2 HAT]
(1).
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Sales forecasting management
by Mentzer, John T | Moon, Mark A. Edition: 2.0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage 2005Availability: Items available for loan:
[Call number: 658.811 MEN/S]
(1).
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Fundamentals of marketing research
by Smith, Scott M | Albaum, Gerald S. Edition: Material type: Text Publisher: New Delhi Sage 2004Availability: Items available for loan:
[Call number: 658.8.012.12 SMI]
(1).
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Retailing
by Newman, Andrew J | rew J. Edition: Material type: Text Publisher: New Delhi Vikas 2002Availability: Items available for loan:
[Call number: 658.87 NEW]
(1).
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Strategic Market Relationships; from strategy to implementation
by Donaldson, Bill | Toole, Tom O. Edition: Material type: Text Publisher: Chichester John wiley 2002Availability: Items available for loan:
[Call number: 658.8.012.2 DON]
(1).
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Strategic marketing; An Introduction
by Proctor, Tony | . Edition: Material type: Text Publisher: London Routledge 2002Availability: Items available for loan:
[Call number: 658.8.012.2 PRO]
(1).
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Retailing
by Dunne, Patrick | Griffith. Edition: 4.0Material type: Text Publisher: Thomson- South Western 2002Availability: Items available for loan:
[Call number: 658.87 DUN]
(1).
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Retailing
by Dunne, Patrick | Lusch, Robert F. Edition: 3.0Material type: Text Publisher: New York Harcourt brace college 1999Availability: Items available for loan:
[Call number: 658.87 DUN]
(1).
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Marketing channels
by Pelton, Lou E | Strutton, David. Edition: Material type: Text Publisher: Chicago Irwin 1997Availability: Items available for loan:
[Call number: 658.84 PEL]
(1).
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Retailing
by Mason, Barry J | . Edition: 5.0Material type: Text Publisher: Sydney Irwin 1981Availability: Items available for loan:
[Call number: 658.87 MAS]
(1).
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Preparing the marketing plan
by Parmerlee, David | . Edition: Material type: Text Publisher: USA NTC Business Books 1992Availability: Items available for loan:
[Call number: 658.8.012.2 PAR]
(1).
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Strategic marketing
by Cravens, David W | . Edition: 5.0Material type: Text Publisher: Chicago Irwin 1997Availability: Items available for loan:
[Call number: 658.8.012.2 CRA]
(1).
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Retailing
by Lucas, George H | Bush, Robert P. Edition: Material type: Text Publisher: Chennai All India Publishers & Distributors 1997Availability: Items available for loan:
[Call number: 658.87 LUC]
(1).
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Marketing channels
by Berman, Barry | . Edition: Material type: Text Publisher: New york John Wiley & Sons 1996Availability: Items available for loan:
[Call number: 658.84 BER]
(1).
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