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Fundamentals of marketing
by Raju, M. S | Prabhakara Rao, J. V. Edition: Material type:  Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan:
[Call number: 658.8 RAJ]
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Fundamentals of marketing
by Nayak, Atul | . Edition: Material type: Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan:
[Call number: 658.8 NAY]
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New age marketing
by Dhar, Upinder et al | . Edition: Material type: Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan:
[Call number: 658.8 DHA]
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Market-led strategic change
by Piercy, Nigel F | . Edition: 4.0Material type: Text Publisher: Amsterdam Elsevier 2009Availability: Items available for loan:
[Call number: 658.8 PIE]
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Strategic market creation
by Tollin, Karin ed | Caru, Antonella ed. Edition: Material type: Text Publisher: West Sussex John Wiley & Sons 2008Availability: Items available for loan:
[Call number: 658.8 TOL]
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Creating market insight
by Smith, Brian D | Raspin, Paul G. Edition: Material type: Text Publisher: England John Wiley & Sons 2008Availability: Items available for loan:
[Call number: 658.8 SMI]
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Business to business marketing
by Michel, Daniel et al | . Edition: 2.0Material type: Text Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan:
[Call number: 658.8 MIL]
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Applied marketing
by Heggde,Githa S | . Edition: Material type: Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan:
[Call number: 658.8 HEG]
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Marketing genius
by Fisk, Peter | . Edition: Material type: Text Publisher: Chichester Capstone 2006Availability: Items available for loan:
[Call number: 658.8 FIS]
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Marketing plan
by Cohen William A | . Edition: 5.0Material type: Text Publisher: Wiley 2006Availability: Items available for loan:
[Call number: 658.8 COH]
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Handbook of CRM
by Payne, Adrian | . Edition: Material type: Text Publisher: Amsterdam Elsevier 2006Availability: Items available for loan:
[Call number: 658.818 PAY]
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Managing marketing
by Palmer, Roger | Cooper. Edition: Material type: Text Publisher: Oxford Butterworth-Heinemann 2007Availability: Items available for loan:
[Call number: 658.8 PAL;1]
(1).
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Marketing strategy
by Fifield, Paul | . Edition: 3.0Material type: Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan:
[Call number: 658.8 FIF]
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Peripheral vision
by Day, George S | Schoemaker, Paul J. H. Edition: Material type: Text Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan:
[Call number: 658.012.2 DAY]
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Focused issue on the marketing process in organizational competence
by Sanchez, Ron ed | Freiling, Jorg ed. Edition: Material type: Text Publisher: Amsterdam Elsevier 2005Availability: Items available for loan:
[Call number: 658.8 SAN]
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Marketing
by Blythe, Jim | . Edition: Material type: Text Publisher: London Sage 2006Availability: Items available for loan:
[Call number: 658.8 BLY]
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Marketing finance
by Ward, Keith | . Edition: Material type: Text Publisher: Amsterdam Elsevier 2004Availability: Items available for loan:
[Call number: 658.8 WAR]
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Marketing
by Pride, William M | Ferrell, O.C. Edition: 14.0Material type: Text Publisher: Boston Houghton Mifflin Company 2008Availability: Items available for loan:
[Call number: 658.8 PRI]
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Evaluating marketing actions and outcomes
by Woodside, Arch G. ed | . Edition: Material type: Text Publisher: Amsterdam Elsevier-JAI 2003Availability: Items available for loan:
[Call number: 658.8 WOO]
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Conversations with marketing masters
by Mazur, Laura | Miles, Louella. Edition: Material type: Text Publisher: England John Wiley & Sons 2007Availability: Items available for loan:
[Call number: 658.8 MAZ]
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Managing marketing
by Palmer, Roger | Cooper. Edition: Material type: Text Publisher: Oxford Butterworth-Heinemann 2007Availability: Items available for loan:
[Call number: 658.8 PAL]
(1).
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Strategic marketing planning
by Gilligan, Colin | Wilson, Richard M. S. Edition: Material type: Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan:
[Call number: 658.8.012.2 GIL]
(1).
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Selling the dream
by Kawasaki, Guy | . Edition: Material type: Text Publisher: New York HarperCollins 1991Availability: Items available for loan:
[Call number: 658.8 KAW]
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Business marketing course
by Ford, David [et al.] | . Edition: 2.0Material type: Text Publisher: New York John Wiley & Sons 2006Availability: Items available for loan:
[Call number: 658.8 FOR]
(1).
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Marketing management
by Mullins, John W | Walker, Orville C. Edition: 6.0Material type: Text Publisher: Boston McGraw-Hill 2008Availability: Items available for loan:
[Call number: 658.8 MUL]
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Marketing management
by Jayachandran, S | . Edition: Material type: Text Publisher: Excel Books 2004Availability: Items available for loan:
[Call number: 658.8 JAY]
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Marketing in the new global order
by Panda, Tapan K. ed | Donthu, Naveen ed. Edition: Material type: Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan:
[Call number: 658.8 PAN]
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Marketing management
by Panda, Tapan k | . Edition: 2.0Material type: Text Publisher: New Delhi Excel books 2007Availability: Items available for loan:
[Call number: 658.8 PAN]
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Marketing(With CD-ROM)
by Etzel, Michael J | Walker, Bruce J. Edition: 13.0Material type: Text Publisher: Delhi McGra-hill 2007Availability: Items available for loan:
[Call number: 658.8 ETZ]
(1).
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Marketing plans
by McDonald, Malcolm | . Edition: 6thMaterial type: Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan:
[Call number: 658.8 MCD]
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Industrial marketing strategy
by Webster, Frederick E. Jr | . Edition: 3.0Material type: Text Publisher: New York John Wiley 1991Availability: Items available for loan:
[Call number: 658.8 WEB]
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AMA handbook for managing business to business marketing communications
by DeBonis, J. Nicholas | . Edition: 1.0Material type: Text Publisher: McGraw-Hill 1997Availability: Items available for loan:
[Call number: 658.8 BON]
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Focus
by Ries, Al | . Edition: Material type: Text Publisher: New York HarperCollins 2005Availability: Items available for loan:
[Call number: 658.8 RIE]
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Global market
by Quelch,John ed | Deshpande,Rohit ed. Edition: Material type: Text Publisher: San Francisco Jossey Bass 2004Availability: Items available for loan:
[Call number: 658.84 QUE]
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Marketing management
by Lal, Rajiv | Kasturi. Edition: Material type: Text Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan:
[Call number: 658.8 LAL]
(1).
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Case studies in sales and distribution management
by ICFAI | . Edition: Material type: Text Publisher: Hyderabad ICFAI Center for Management Research 2006Availability: Items available for loan:
[Call number: 658.811(078.7) ICF]
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International marketing and export management
by Albaum, Gerald | Strandskov. Edition: 5.0Material type: Text Publisher: London Prentice Hall 2005Availability: Items available for loan:
[Call number: 658.84 ALB]
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Marketing management
by Emmanuel, Mathew | . Edition: Material type: Text Publisher: Kottayam Current Books 2006Availability: Items available for loan:
[Call number: 658.8 EMM]
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Sales forcasting management
by Mentzer, John T | Moon, Mark A. Edition: 2.0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response books 2005Availability: Items available for loan:
[Call number: 658.811 MEN;1/S]
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Lateral marketing
by Kotler, Philip | De Bes, Fernando Trias. Edition: Material type: Text Publisher: New Delhi Wiley India 2003Availability: Items available for loan:
[Call number: 658.8 KOT]
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Quantitative analysis in marketing management
by Moutinho, Luiz | Davies, Fiona. Edition: Material type: Text Publisher: Chichester John Wiley & Sons 1998Availability: Items available for loan:
[Call number: 658.8:519.2 MOU]
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Applications in basic marketing
by Perreault, William D | McCarthy, E. Jerome. Edition: Material type: Text Publisher: Boston McGraw Hill 2006Availability: Items available for loan:
[Call number: 658.8 PER]
(1).
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Essentials of marketing (with CD-ROM)
by Perreault, William | McCarthy, E Jerome. Edition: 10.0Material type: Text Publisher: New York McGraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 PER]
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Marketing
by Masterson, Rosalind | Pickton, David. Edition: Material type: Text Publisher: London McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.8 MAS]
(1).
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Marketing management
by Mullins, John W | . Edition: 5.0Material type: Text Publisher: Boston McGraw-Hill 2005Availability: Items available for loan:
[Call number: 658.8 MUL]
(1).
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Marketing management
by Peter, Paul J | Donnelly, James H. Edition: 8.0Material type: Text Publisher: Boston McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.8 PET]
(1).
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Marketing[with CD-ROM]
by Kerin, Roger A | . Edition: 8.0Material type: Text Publisher: Boston McGraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 KER]
(1).
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Frame work for marketing management
by kotler, Philip | . Edition: 2.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT]
(1).
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Frame work for marketing management
by Kotler, Philip | . Edition: 2.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT;1]
(1).
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Six sigma for marketing processes
by Creveling, Clyde M | . Edition: Material type: Text Publisher: Upper saddle river Prentice Hall 2006Availability: Items available for loan:
[Call number: 658.56 CRE]
(1).
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Marketing management
by Saxena R | . Edition: 3.0Material type: Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 SAX]
(1).
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Strategic marketing
by Bowersox Donald J | Cooper Bixby M. Edition: Material type: Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.8 BOW]
(1).
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Mass Affluence
by Nunes, Paul | Johnson, Brian. Edition: Material type: Text Publisher: Boston HBS 2004Availability: Items available for loan:
[Call number: 658.8 NUN]
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When marketing becomes a minefield
by Harvard business publishing corporation | . Edition: Material type: Text Publisher: Boston Harvard business school press 2004Availability: Items available for loan:
[Call number: 658.8 HBR]
(1).
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Marketing management text and cases
by Dolan, Robert J | . Edition: Material type: Text Publisher: Boston McGraw-Hill Irwim 2002Availability: Items available for loan:
[Call number: 658.8 DOL]
(1).
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One stop marketing
by Forsyth, Patrick | . Edition: Material type: Text Publisher: London ICSA Publishing 1998Availability: Items available for loan:
[Call number: 658.8 FOR]
(1).
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International marketing
by Jain, Subhash C | . Edition: 6.0Material type: Text Publisher: Australia South-Western Thomson Learning 2001Availability: No items available Checked out (1).
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Marketing management
by Loudon, David | Wrenn. Edition: Material type: Text Publisher: New York Atlantic Publishers 2005Availability: Items available for loan:
[Call number: 658.8 LOU]
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Global and transnational business
by Stonehouse, George...[et.al] | . Edition: Material type: Text Publisher: New york Johnwiley and Sons 2000Availability: Items available for loan:
[Call number: 658.012.2 STO]
(1).
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Global marketing management
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: Material type: Text Publisher: New York Johnwiley and sons 2001Availability: Items available for loan:
[Call number: 658.8(100) KOT]
(1).
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Strategic marketing management
by Anderson, Carol H | Vincze, Julian W. Edition: 2.0Material type: Text Publisher: Boston Houghton Mifflin Company 2002Availability: Items available for loan:
[Call number: 658.8 AND]
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Marketing
by Stokes, David | . Edition: 3.0Material type: Text Publisher: New York Cotinuum 2002Availability: Items available for loan:
[Call number: 658.8 STO]
(1).
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Marketing management
by Meek, Helen | Meek, Richard. Edition: Material type: Text Publisher: Canterbury Institute of Financial Sevices 2001Availability: Items available for loan:
[Call number: 658.8 MEE]
(1).
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Strategic marketing
by Drummond, Graeme | Ensor, John. Edition: 2.0Material type: Text Publisher: Oxford Butterworh Heinemann 2001Availability: Items available for loan:
[Call number: 658.8 DRU]
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Contemporary strategic marketing
by Brennan, Ross | Garneau. Edition: Material type: Text Publisher: New York Palgrave 2003Availability: Items available for loan:
[Call number: 658.8 BRE]
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Customer relationship management in electronic markets
by Iyer, Gopalkrishnan R ed | Bejou, David. Edition: Material type: Text Publisher: Mumbai Jaico 2005Availability: Items available for loan:
[Call number: 658.818:681.31 IYE]
(1).
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International marketing cases
by Jain, Subhash C | . Edition: 6.0Material type: Text Publisher: Australia South-western 2001Availability: Items available for loan:
[Call number: 658.8(100) JAI]
(1).
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International marketing(With CD-ROM)
by Joshi, Rakesh Mohan | . Edition: Material type: Text Publisher: New Delhi Oxford 2005Availability: Items available for loan:
[Call number: 658.8(100) JOS]
(1).
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Introduction to marketing
by Palmer, Adrian | . Edition: Material type: Text Publisher: New Delhi Oxford 2004Availability: Items available for loan:
[Call number: 658.8 PAL]
(1).
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Doing research projects in marketing,management and consumer research
by Hackley, Chris | . Edition: Material type: Text Publisher: London Routledge 2003Availability: Items available for loan:
[Call number: 658.8.012.12 HAC]
(1).
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Marketing communications
by Smith, P R | Taylor, Jonathan. Edition: 4.0Material type: Text Publisher: London Kogan page 2005Availability: Items available for loan:
[Call number: 658.8 SMI]
(1).
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Service management and marketing
by Gronroos, Christian | . Edition: 2.0Material type: Text Publisher: New York John Wiley & sons 2000Availability: Items available for loan:
[Call number: 658.818 GRO]
(1).
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Definitive guide to marketing planning
by Hatton, Angela | . Edition: Material type: Text Publisher: London Pearson education 2000Availability: Items available for loan:
[Call number: 658.8.012.2 HAT]
(1).
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Sales forecasting management
by Mentzer, John T | Moon, Mark A. Edition: 2.0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage 2005Availability: Items available for loan:
[Call number: 658.811 MEN/S]
(1).
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Creating customer delight
by Seth, Rakesh | Seth, Kirti. Edition: Material type: Text Publisher: New Delhi Sage 2005Availability: Items available for loan:
[Call number: 658.89.009.7 SET]
(1).
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Fundamentals of marketing research
by Smith, Scott M | Albaum, Gerald S. Edition: Material type: Text Publisher: New Delhi Sage 2004Availability: Items available for loan:
[Call number: 658.8.012.12 SMI]
(1).
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Marketing management
by Kotler, Philip | . Edition: 11.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT]
(1).
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Ten deadly marketing sins
by Kotler, Philip | . Edition: Material type: Text Publisher: New Jersey John Wiley 2004Availability: No items available Checked out (1).
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International marketing
by Onkvisit, Sak | Shaw, John J. Edition: 4.0Material type: Text Publisher: New york Routledge 2004Availability: Items available for loan:
[Call number: 658.8(100) ONK]
(1).
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Marketing success stories
by Cant, Michael ed | Machado, Ricardo ed. Edition: 4.0Material type: Text Publisher: New York OUP 2002Availability: Items available for loan:
[Call number: 658.8 CAN]
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Mastering marketing
by Brown,Ian Ruskin | . Edition: Material type: Text Publisher: New Delhi Viva 2003Availability: Items available for loan:
[Call number: 658.8 BRO]
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Six weeks to marketing excellence
by Jay,Ros | . Edition: Material type: Text Publisher: UK Hoder& Stoughton 2003Availability: Items available for loan:
[Call number: 658.8 CMI]
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Applying qualitative methods to marketing management
by Buber, Renate | Richards. Edition: Material type: Text Publisher: New York Palgrave Macmillan 2004Availability: Items available for loan:
[Call number: 658.8 REN]
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Successful marketing in the 21st century
by Kyambalesa, Henry | . Edition: Material type: Text Publisher: New Delhi Infinity Books 2003Availability: Items available for loan:
[Call number: 658.8 KYA]
(1).
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Marketing (with CD-ROM)
by Lamb, Charles W | Hair, Joseph F. Edition: 7.0Material type: Text Publisher: Australia South-Western College Publishing 2004Availability: Items available for loan:
[Call number: 658.8 LAM]
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Strategic marketing
by Cravens, David W | Piercy, Nigel F. Edition: 7.0Material type: Text Publisher: Boston Mc graw-hill/ Irwin 2003Availability: Items available for loan:
[Call number: 658.8 CRA]
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High-impact marketing on a low-impact budget
by John Kremer | Daniel McComas. Edition: Material type: Text Publisher: Mumbai Jaico 1999Availability: Items available for loan:
[Call number: 658.8 JOH]
(1).
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Enterprise marketing management
by Sutton, Dave | Klein, Tom. Edition: Material type: Text Publisher: New Jersey John Wiley & Sons 2003Availability: Items available for loan:
[Call number: 658.8 SUT]
(1).
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Direct marketing
by Mullin, Roddy | . Edition: Material type: Text Publisher: London Kogan Page 2002Availability: Items available for loan:
[Call number: 658.8 ROD]
(1).
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