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Marketing management

by Ramaswamy, V.S | Namakumari, S.

Edition: Material type: Text Text Publisher: Madras Macmillan Indian Limited 1996Availability: Items available for loan: [Call number: 658.8(540) RAM] (1).

Cases in marketing management and strategy

by Quelch, John A | Ang.

Edition: Material type: Text Text Publisher: Singapore Prentice Hall 1996Availability: Items available for loan: [Call number: 658.8(078.7) QUE] (1).

Marketing management

by Kotler, Philip | Ang, Swee Hoon Leong.

Edition: Material type: Text Text Publisher: Singapore Prentice Hall 1996Availability: Items available for loan: [Call number: 658.8 KOT 1] (1).

Managing business to business marketing communications

by De Bonis, J. Nicholas | Peterson, Roger S.

Edition: Material type: Text Text Publisher: USA NTC Business Books 1997Availability: Items available for loan: [Call number: 658.8:366.63 BON;1] (1).

Preparing the marketing plan

by Parmerlee, David | .

Edition: Material type: Text Text Publisher: USA NTC Business Books 1992Availability: Items available for loan: [Call number: 658.8.012.2 PAR] (1).

Cases in marketing management

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: Material type: Text Text Publisher: New York John Wiley & Sons 1992Availability: Items available for loan: [Call number: 658.8(078.7) DAL] (1).

Principles of marketing

by Kotler, Philip | Armstrong, Gary.

Edition: 7.0Material type: Text Text Publisher: New Delhi Prentice-Hall of India 1997Availability: Items available for loan: [Call number: 658.8 KOT 2] (1).

Fundamentals of marketing

by Stanton, William J | Etzel, Michael J.

Edition: 10.0Material type: Text Text Publisher: New York McGraw-Hill International Editions 1994Availability: Items available for loan: [Call number: 658.8 STA] (1).

Marketing management in developing countries

by Latif, T.A.A | .

Edition: Material type: Text Text Publisher: New Delhi Hemkunt press 1971Availability: Items available for loan: [Call number: 658.8(1-773) LAT] (1).

Cases in marketing management and strategy

by Quelch, John A | Leong, Siew Meng.

Edition: Material type: Text Text Publisher: Singapore Prentice Hall 1996Availability: Items available for loan: [Call number: 658.8(078.7) QUE] (1).

Strategic marketing

by Cravens, David W | .

Edition: 5.0Material type: Text Text Publisher: Chicago Irwin 1997Availability: Items available for loan: [Call number: 658.8.012.2 CRA] (1).

Marketing management

by Kotler, Philip | Ang, Swee Hoon Leong.

Edition: Material type: Text Text Publisher: Singapore Prentice Hall 1996Availability: Items available for loan: [Call number: 658.8 KOT 1] (1).

Global marketing management

by Keegan, Warren J | .

Edition: 5.0Material type: Text Text Publisher: New Delhi Prentice-Hall of India Pvt ltd. 1997Availability: Items available for loan: [Call number: 658.8(100) KEE;1] (1).

Marketing management

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 6.0Material type: Text Text Publisher: New york The McGraw-Hill Companies, Inc. 1997Availability: Items available for loan: [Call number: 658.8 GUI] (1).

Retailing

by Lucas, George H | Bush, Robert P.

Edition: Material type: Text Text Publisher: Chennai All India Publishers & Distributors 1997Availability: Items available for loan: [Call number: 658.87 LUC] (1).

Global marketing management

by Keegan, Warren J | .

Edition: 5.0Material type: Text Text Publisher: New Delhi Prentice-Hall of India Pvt ltd. 1997Availability: Items available for loan: [Call number: 658.8(100) KEE;1] (1).

Market-based management

by Best, Roger J | .

Edition: Material type: Text Text Publisher: New Jersy Prentice-Hall 1997Availability: Items available for loan: [Call number: 658.8 BES] (1).

Marketing

by Solomon, Michael R | Stuart, Elnora W.

Edition: Material type: Text Text Publisher: New Jersey Prentice-Hall 1997Availability: Items available for loan: [Call number: 658.8 SOL] (1).

Business marketing mangement

by Bingham, Frank G | Raffield, Barney T.

Edition: Material type: Text Text Publisher: Ohio South Western College Publishing 1995Availability: Items available for loan: [Call number: 658.8 BIN] (1).

Cases in marketing management and strategy

by Quelch, John A | Leong, Siew Meng.

Edition: Material type: Text Text Publisher: Singapore Prentice Hall 1996Availability: Items available for loan: [Call number: 658.8(078.7) QUE] (1).

Fundamentals of marketing

by Stanton, William J | Etzel, Michael J.

Edition: 10.0Material type: Text Text Publisher: New York McGraw-Hill International Editions 1994Availability: Items available for loan: [Call number: 658.8 STA] (1).

Marketing management (Theory, process, and practice)

by Kapur, S.K | .

Edition: Material type: Text Text Publisher: New Delhi S.K.Publsihers 1997Availability: Items available for loan: [Call number: 658.8(540) KAP;1] (1).

Marketing

by Bovee, Courtland L | Houston, Michael J.

Edition: 2.0Material type: Text Text Publisher: New York McGraw-Hill 1995Availability: Items available for loan: [Call number: 658.8 BOV] (1).

Marketing warfare

by Ries, Al | Trout, Jack.

Edition: Material type: Text Text Publisher: New York McGraw-Hill Book Company 1986Availability: Items available for loan: [Call number: 658.8 RIE;1] (1).

Market driven strategy

by Day, George S | .

Edition: Material type: Text Text Publisher: New York The Free Press 1990Availability: Items available for loan: [Call number: 658.8 DAY] (1).

The marketing imagination

by Levitt, Theodore | .

Edition: Material type: Text Text Publisher: New York The Free Press 1986Availability: Items available for loan: [Call number: 658.8 LEV;1] (1).

Strategic marketing problems

by Kerin, Roger A | Peterson, Robert A.

Edition: 8.0Material type: Text Text Publisher: New Jersey Prentice-Hall Upper Saddle 1998Availability: Items available for loan: [Call number: 658.8(078.7) KER] (1).

Marketing strategy

by Sudharshan, D | .

Edition: Material type: Text Text Publisher: New Jersey Prentice Hall 1995Availability: Items available for loan: [Call number: 658.8 SUD] (1).

Market-based management

by Best, Roger J | .

Edition: Material type: Text Text Publisher: New Jersy Prentice-Hall 1997Availability: Items available for loan: [Call number: 658.8 BES] (1).

Marketing management

by Dayal, Raghubir | Rajpal.

Edition: Material type: Text Text Publisher: New Delhi Mittal Publications 1996Availability: Items available for loan: [Call number: 658(031) EEC.7(R)] (1).

Marketing management

by Ramaswamy, V.S | .

Edition: 2.0Material type: Text Text Publisher: Delhi Macmillan India Ltd. 1997Availability: Items available for loan: [Call number: 658.8(540) RAM] (1).

Marketing management

by Ramaswamy, V.S | .

Edition: 2.0Material type: Text Text Publisher: Delhi Macmillan India Ltd. 1997Availability: Items available for loan: [Call number: 658.8(540) RAM] (1).

A preface to marketing management

by Peter, Paul J | Donnelly, James H.

Edition: Material type: Text Text Publisher: Chicago Irwin 1997Availability: Items available for loan: [Call number: 658.8 PET] (1).

Marketing

by Christopher, Martin | McDonald, Malcolm.

Edition: Material type: Text Text Publisher: Houndmills Macmillan Press Ltd. 1995Availability: Items available for loan: [Call number: 658.8 CHR] (1).

Markting management of handloom products in Jammu & Kashmir

by Amrik Singh Sudan | .

Edition: Material type: Text Text Publisher: New Delhi Anmol Publications Pvt. Ltd. 1997Availability: Items available for loan: [Call number: 658.8:677(546.1) SUD] (1).

Management skills in marketing

by Morse, Stephen | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 1994Availability: Items available for loan: [Call number: 658.8 MOR] (1).

Marketing management

by Malhotra, R.K | Nachhattar Singh.

Edition: Material type: Text Text Publisher: New Delhi Anmol Publications Pvt. Ltd. 1997Availability: Items available for loan: [Call number: 658.8 MAL] (1).

Marketing management

by Phoplalia, A.K | Sarita Sharma.

Edition: Material type: Text Text Publisher: New Delhi Kanishka Publishers, Distributors 1997Availability: Items available for loan: [Call number: 658.8 PHO] (1).

International trade and export management

by Francis Cherunilam | .

Edition: 6.0Material type: Text Text Publisher: Mumbai Himalaya Publishing House 1997Availability: Items available for loan: [Call number: 339.5 CHE;1] (1).

Marketing

by Nickels, William G | Wood, Marian Burk.

Edition: Material type: Text Text Publisher: New York Worth Publishers 1997Availability: Items available for loan: [Call number: 658.8 NIC] (1).

Customer-focused marketing

by Chaston, Ian | .

Edition: Material type: Text Text Publisher: London McGraw-Hill Book compnay 1998Availability: Items available for loan: [Call number: 658.8 CHA 1] (1).

Marketing management

by Dickson, Peter R | .

Edition: 2.0Material type: Text Text Publisher: Fort Worth The Dryden Press 1997Availability: Items available for loan: [Call number: 658.8 DIC] (1).

Marketing decisions under uncertainty

by Nguyen, Dung | .

Edition: Material type: Text Text Publisher: Boston Kluwer Academic Publishers 1997Availability: Items available for loan: [Call number: 330.131.7:658.8 NGU] (1).

Managing marketing

by Bonoma, Thomas V | .

Edition: Material type: Text Text Publisher: New York The Free Press 1984Availability: Items available for loan: [Call number: 658.8(078.7) BON] (1).

Principles of marketing

by Kolter, Philip | Armstrong, Gary.

Edition: 6.0Material type: Text Text Publisher: New Jersey Prentice-Hall 1994Availability: Items available for loan: [Call number: 658.8 KOT 5] (1).

Marketing

by Keegan, Warren J | Moriarty, Sandra E.

Edition: 2.0Material type: Text Text Publisher: New Jersy Prentice Hall 1995Availability: Items available for loan: [Call number: 658.8 KEE] (1).

Strategic marketing

by Lambin, Jean-Jacques | .

Edition: Material type: Text Text Publisher: New York McGraw-Hill Book Company 1993Availability: Items available for loan: [Call number: 658.8(4) LAM] (1).

Targeting for success

by Ozimek, John | .

Edition: Material type: Text Text Publisher: London McGraw-Hill Book Company 1993Availability: Items available for loan: [Call number: 658.8 OZI] (1).

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