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Strategic innovative marketing and tourism:7th ICSIMAT, Athenian Riviera, Greece, 2018

by Kavoura, Androniki Ed | Kefallonitis, Efstathios Ed | Giovanis, Apostolos Ed.

Publisher: Switzerland; Springer, 2019Availability: Items available for loan: [Call number: 658.8 KAV.1/S] (2).

Marketing management: Indian cases

by Pearson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Utter Pradesh; Pearson Education, 2018Availability: Items available for loan: [Call number: 658.8(540)(078.7) PER/M] (1).

Digital marketing analytics: Making sense of consumer data in a digital world

by Hemann, Chuck | Burbary, Ken.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson, 2019Availability: Items available for loan: [Call number: 658.8:681.324 HEM/D] (1).

Marketing management: Indian cases

by Gupta, Prachi [et.al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UP; Pearson, 2018Availability: Items available for loan: [Call number: 658.8(078.7) GUP;4/M] (10).

Assessing marketing strategy performance

by Moorman, Christine | Lehmann, Donald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge: Marketing Science Institute, 2004Availability: Items available for loan: [Call number: 658.8 MOO/A] (1).

Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

Principles of marketing:

by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2018Availability: Items available for loan: [Call number: 658.8 KOT;5/P.17] (10).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2016Availability: Items available for loan: [Call number: 658.8 KOT;9/M.15] (9). Checked out (1).

Legends in marketing: Gerald Zaltman [Vol. 1-5]

by Sheth, Jagdish N ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658.8(092) MOO.1/L(R)] (5).

Marketing for competitiveness :Asia to the world ! in the age of digital consumers

by Kotler, Philip | Kartajaya, Hermawan | Huan, Hooi Den.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore World Scientific Publishing Co. Pte. Ltd. 2017Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Entrepreneurial marketing :An effectual approach

by Nijssen, Edwin J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2014Availability: Items available for loan: [Call number: 658.8 NIJ/E] (1).

Global marketing

by Keegan, Warren J | Green, Mark C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pearson Education c2015Availability: No items available On order (1).

Marketing value metrics A new metrics model to measure marketing effectiveness

by McDonald, Malcolm | Mouncey, Peter | Maklan, Stan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page c2014Availability: Items available for loan: [Call number: 658.8 MCD/M] (1).

Contemporary marketing

by Kurtz, David L.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia Cengage Learning 2016Availability: Items available for loan: [Call number: 658.8 KUR/C] (1).

Marketing management

by Kotler, Philip | Keller,Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pearson c2016Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Principles of marketing

by Kolter, Philip | Armstrong, Gary | Saun John.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson c2016Availability: Items available for loan: [Call number: 658.8 KOT/P] (1).

Cutting edge marketing analytics

by Venkatesan, Rajkumar | Farris, Paul.

Edition: Material type: Text Text Publisher: Pearson FT Press 2014Availability: Items available for loan: [Call number: 658.8 VEN/C] (1).

Marketing management

by Saxena, Rajan | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 SAX/M] (1).

Introduction to marketing

by Palmer, Adrian | .

Edition: 2.0Material type: Text Text Publisher: Oxford Oxford University Press 2009Availability: Items available for loan: [Call number: 658.8 PAL/I] (1).

Marketing management

by Kotler, Philip et al | .

Edition: 13.0Material type: Text Text Publisher: New Delhi Prentice Hall 2009Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Changing the channel

by Masterson, Michael | Tribby, Maryellen.

Edition: Material type: Text Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan: [Call number: 658.8 MAS/C] (1).

Changing the channel

by Masterson, Michael | Tribby, Maryellen.

Edition: Material type: Text Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan: [Call number: 658.8 MAS/C] (1).

How to write a marketing plan

by Westwood, John | .

Edition: 4.0Material type: Text Text Publisher: UK Kogan Page 2013Availability: Items available for loan: [Call number: 658.8 WES/H] (1).

Strategic marketing

by Proctor, Tony | .

Edition: 2.0Material type: Text Text Publisher: London Routledge 2008Availability: Items available for loan: [Call number: 658.8 PRO/S] (1).

Branding demystified

by Verma, Harsh V | .

Edition: Material type: Text Text Publisher: New Delhi Response Books 2011Availability: Items available for loan: [Call number: 658.8 VER/B] (1).

4 pillars of profit driven MRK

by Moeller, leslie | .

Edition: Material type: Text Text Publisher: Newyork TMH 2009Availability: Items available for loan: [Call number: 658.8 MOE/F] (1).

Beyond price

by Plantes, Mary Kay | Finfrock, Robert D.

Edition: Material type: Text Text Publisher: Austin Green Leaf Book Group Press 2009Availability: Items available for loan: [Call number: 658.8 PLA/B] (1).

Introduction to marketing

by McDaniel, Carl | Lamb, Charles W. Hair.

Edition: 11.0Material type: Text Text Publisher: Australia South western cengage learning 2011Availability: Items available for loan: [Call number: 658.8 MCD/I] (1).

Cases in marketing management

by Clow, Kenneth E. ed | Baack, Donald ed.

Edition: Material type: Text Text Publisher: Los Angeles Sage 2012Availability: Items available for loan: [Call number: 658.8(078.7) CLO/C] (1).

Entrepreneurship marketing

by Nwankwo, Sonny ed | Gbadamosi, Ayantunji.

Edition: Material type: Text Text Publisher: New York Routledge 2011Availability: Items available for loan: [Call number: 658.8 NWA/E] (1).

Essentials of marketing management

by Lancaster, Geoffrey | .

Edition: Material type: Text Text Publisher: London Routledge 2011Availability: No items available On order (1).

Marketing accountability

by McDonald, Malcolm | Mouncey, Peter.

Edition: Material type: Text Text Publisher: London Kogan 2009Availability: Items available for loan: [Call number: 658.8 MCD/M] (1).

Textbook of rural marketing

by Chawla, Shipra | .

Edition: Material type: Text Text Publisher: New Delhi Dominant 2012Availability: Items available for loan: [Call number: 658.8(1-22) CHA/T] (1).

Marketing management

by Winer, Russell S | Dhar, Ravi.

Edition: 4.0Material type: Text Text Publisher: New Jersey Pearson 2011Availability: Items available for loan: [Call number: 658.8 WIN/M] (1).

Marketing management

by Marshall, Greg W | Johnston Mark W.

Edition: Material type: Text Text Publisher: New York Mc Graw Hill 2010Availability: Items available for loan: [Call number: 658.8 MAR/M] (1).

Applied case studies in marketing

by Shajahan, S | .

Edition: Material type: Text Text Publisher: Delhi Primus Books 2011Availability: Items available for loan: [Call number: 658.8(078.7) SHA/A] (1).

How to write a marketing plan

by Westwood, John | .

Edition: 3 rev.Material type: Text Text Publisher: London Kogan page 2010Availability: Items available for loan: [Call number: 658.8 WES/H] (1).

Value above cost

by Sexton, Donald E | .

Edition: Material type: Text Text Publisher: New Jersey FT Press 2009Availability: Items available for loan: [Call number: 658.8 SEX/V] (1).

Seven principles of wom and buzz marketing: crossing the tipping point

by Mourdoukoutas, Panos | Siomkos, George J.

Edition: Material type: Text Text Publisher: London Springer 2009Availability: Items available for loan: [Call number: 658.8 MOU/S] (1).

Marketing in the 21st century Vol. 1

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.1/M] (1).

Marketing in the 21st century Vol. 2

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.2/M] (1).

Marketing in the 21st century Vol. 3

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.3/M] (1).

Marketing in the 21st century Vol. 4

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.4/M] (1).

Proceedings of 4th IIMA conference on Marketing in emerging economies

by Indian Institute of Management Ahmedabad | .

Edition: Material type: Text Text Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2010Availability: Items available for loan: [Call number: 658.8(1-773) IIM/P] (1).

Marketing management

by Kotler, Philip[et al.] | .

Edition: 13.0Material type: Text Text Publisher: New Delhi PearsonEducation 2009Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Marketing foundation

by Pride, William M | Ferrell, O C.

Edition: 3.0Material type: Text Text Publisher: Australia Cengage Learning 2009Availability: Items available for loan: [Call number: 658.8 PRI] (1).

Four pillars of profit driven marketing

by Moeller, Leslie H | Landry, Edward C.

Edition: Material type: Text Text Publisher: New York McGraw-Hill, 2009Availability: Items available for loan: [Call number: 658.8 MOE] (1).

Changing the channel

by Masterson, Michael | Tribby, Maryellen.

Edition: Material type: Text Text Publisher: Hoboken John Wiley & sons 2009Availability: Items available for loan: [Call number: 658.8 MAS] (1).

Marketing calculator

by Powell,Guy R | .

Edition: Material type: Text Text Publisher: Singapore John Wiley & Sons (Asia) 2008Availability: Items available for loan: [Call number: 658.8 POW] (1).

Marketing management

by Ramaswamy, V S | Namakumari, S.

Edition: 4.0Material type: Text Text Publisher: New Delhi MCMillan 2009Availability: Items available for loan: [Call number: 658.8 RAM] (1).

Marketing management

by Shewan, M. A | .

Edition: Material type: Text Text Publisher: New Delhi Sonali 2008Availability: Items available for loan: [Call number: 658.8 SHE] (1).

Text book of virtual marketing

by Kulkarni, Sameer A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8:681.324(100) KUL/T] (1).

Case studies in marketing

by Srinivasan, R | .

Edition: 4.0Material type: Text Text Publisher: New Delhi PHI Learning 2009Availability: Items available for loan: [Call number: 658.8(078.7) SRI] (1).

Habit

by Martin,Neale | .

Edition: Material type: Text Text Publisher: New Delhi Pearson Power 2008Availability: Items available for loan: [Call number: 658.8:366.1 MAR] (1).

Strategic marketing

by West,Douglas | Ibrahim,Essam.

Edition: Material type: Text Text Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: [Call number: 658.8 WES] (1).

Marketing management

by Kazmi, S. H. H | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan: [Call number: 658.8 KAZ] (1).

Fundamentals of marketing

by Raju, M. S | Prabhakara Rao, J. V.

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 RAJ] (1).

Fundamentals of marketing

by Nayak, Atul | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 NAY] (1).

Market-led strategic change

by Piercy, Nigel F | .

Edition: 4.0Material type: Text Text Publisher: Amsterdam Elsevier 2009Availability: Items available for loan: [Call number: 658.8 PIE] (1).

Strategic market creation

by Tollin, Karin ed | Caru, Antonella ed.

Edition: Material type: Text Text Publisher: West Sussex John Wiley & Sons 2008Availability: Items available for loan: [Call number: 658.8 TOL] (1).

Creating market insight

by Smith, Brian D | Raspin, Paul G.

Edition: Material type: Text Text Publisher: England John Wiley & Sons 2008Availability: Items available for loan: [Call number: 658.8 SMI] (1).

Business to business marketing

by Michel, Daniel et al | .

Edition: 2.0Material type: Text Text Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan: [Call number: 658.8 MIL] (1).

Managing marketing

by Palmer, Roger | Cooper.

Edition: Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2007Availability: Items available for loan: [Call number: 658.8 PAL;1] (1).

Focused issue on the marketing process in organizational competence

by Sanchez, Ron ed | Freiling, Jorg ed.

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2005Availability: Items available for loan: [Call number: 658.8 SAN] (1).

Marketing finance

by Ward, Keith | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2004Availability: Items available for loan: [Call number: 658.8 WAR] (1).

Marketing

by Pride, William M | Ferrell, O.C.

Edition: 14.0Material type: Text Text Publisher: Boston Houghton Mifflin Company 2008Availability: Items available for loan: [Call number: 658.8 PRI] (1).

Evaluating marketing actions and outcomes

by Woodside, Arch G. ed | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier-JAI 2003Availability: Items available for loan: [Call number: 658.8 WOO] (1).

Conversations with marketing masters

by Mazur, Laura | Miles, Louella.

Edition: Material type: Text Text Publisher: England John Wiley & Sons 2007Availability: Items available for loan: [Call number: 658.8 MAZ] (1).

Managing marketing

by Palmer, Roger | Cooper.

Edition: Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2007Availability: Items available for loan: [Call number: 658.8 PAL] (1).

Selling the dream

by Kawasaki, Guy | .

Edition: Material type: Text Text Publisher: New York HarperCollins 1991Availability: Items available for loan: [Call number: 658.8 KAW] (1).

Marketing management

by Mullins, John W | Walker, Orville C.

Edition: 6.0Material type: Text Text Publisher: Boston McGraw-Hill 2008Availability: Items available for loan: [Call number: 658.8 MUL] (1).

Marketing in the new global order

by Panda, Tapan K. ed | Donthu, Naveen ed.

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan: [Call number: 658.8 PAN] (1).

Marketing management

by Panda, Tapan k | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Excel books 2007Availability: Items available for loan: [Call number: 658.8 PAN] (1).

Marketing plans

by McDonald, Malcolm | .

Edition: 6thMaterial type: Text Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan: [Call number: 658.8 MCD] (1).

Industrial marketing strategy

by Webster, Frederick E. Jr | .

Edition: 3.0Material type: Text Text Publisher: New York John Wiley 1991Availability: Items available for loan: [Call number: 658.8 WEB] (1).

Focus

by Ries, Al | .

Edition: Material type: Text Text Publisher: New York HarperCollins 2005Availability: Items available for loan: [Call number: 658.8 RIE] (1).

Marketing management

by Lal, Rajiv | Kasturi.

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: [Call number: 658.8 LAL] (1).

Lateral marketing

by Kotler, Philip | De Bes, Fernando Trias.

Edition: Material type: Text Text Publisher: New Delhi Wiley India 2003Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Quantitative analysis in marketing management

by Moutinho, Luiz | Davies, Fiona.

Edition: Material type: Text Text Publisher: Chichester John Wiley & Sons 1998Availability: Items available for loan: [Call number: 658.8:519.2 MOU] (1).

Applications in basic marketing

by Perreault, William D | McCarthy, E. Jerome.

Edition: Material type: Text Text Publisher: Boston McGraw Hill 2006Availability: Items available for loan: [Call number: 658.8 PER] (1).

Essentials of marketing (with CD-ROM)

by Perreault, William | McCarthy, E Jerome.

Edition: 10.0Material type: Text Text Publisher: New York McGraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 PER] (1).

Marketing

by Masterson, Rosalind | Pickton, David.

Edition: Material type: Text Text Publisher: London McGraw-Hill 2004Availability: Items available for loan: [Call number: 658.8 MAS] (1).

Marketing management

by Mullins, John W | .

Edition: 5.0Material type: Text Text Publisher: Boston McGraw-Hill 2005Availability: Items available for loan: [Call number: 658.8 MUL] (1).

Marketing management

by Peter, Paul J | Donnelly, James H.

Edition: 8.0Material type: Text Text Publisher: Boston McGraw-Hill 2004Availability: Items available for loan: [Call number: 658.8 PET] (1).

Marketing[with CD-ROM]

by Kerin, Roger A | .

Edition: 8.0Material type: Text Text Publisher: Boston McGraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 KER] (1).

Frame work for marketing management

by kotler, Philip | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Frame work for marketing management

by Kotler, Philip | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: [Call number: 658.8 KOT;1] (1).

Marketing management

by Saxena R | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 SAX] (1).

Mass Affluence

by Nunes, Paul | Johnson, Brian.

Edition: Material type: Text Text Publisher: Boston HBS 2004Availability: Items available for loan: [Call number: 658.8 NUN] (1).

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