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Marketing management: Indian cases

by Gupta, Prachi [et.al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UP; Pearson, 2018Availability: Items available for loan: [Call number: 658.8(078.7) GUP;4/M] (10).

Marketing research: Text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.12 NAR/M] (3).

Marketing strategy: A decision - focused approach

by Walker, Orville C Jr.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.2 WAL;1/M.7] (4).

Private label

by Lincoln, Keith | Thomassen, Lars.

Edition: Material type: Text Text Publisher: Philadelphia KPI 2008Availability: Items available for loan: [Call number: 658.87 LIN/P] (1).

Tilt

by Dawar, Niraj | .

Edition: Material type: Text Text Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan: [Call number: 658.818 DAW/T] (1).

Strategic marketing problems

by Kerin, Roger A | Peterson, Robert A.

Edition: 13.0Material type: Text Text Publisher: Boston Pearson Edn 2013Availability: No items available Checked out (1).

Marketing strategy

by Hill, Mark E | .

Edition: Material type: Text Text Publisher: Los Angeles Sage 2013Availability: Items available for loan: [Call number: 658.8.012.2 HIL/M] (1).

Global marketing

by Gillespie, Kate | Hennessey, Hubert D.

Edition: 3 rdMaterial type: Text Text Publisher: UK South-Western Cengage Learning 2011Availability: Items available for loan: [Call number: 658.84 GIL/G] (1).

Managing customer value

by Soman, Dilip | .

Edition: Material type: Text Text Publisher: New Delhi World Scientific 2010Availability: Items available for loan: [Call number: 658.818 SOM/M] (1).

New marketing

by McDonald, Malcolm | Wilson, Hugh.

Edition: Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2002Availability: Items available for loan: [Call number: 658.84 MCD] (1).

Strategic marketing

by West, Douglas | Ibrahim,Essam.

Edition: Material type: Text Text Publisher: New York Oxford University Press 2006Availability: Items available for loan: [Call number: 658.8.008.1 WES] (1).

Marketing channels

by Coughlan, Anne T [et al.] | .

Edition: 7.0Material type: Text Text Publisher: Pearson 2009Availability: Items available for loan: [Call number: 658.84 COU;1/M] (1).

Handbook of CRM

by Payne, Adrian | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2006Availability: Items available for loan: [Call number: 658.818 PAY] (1).

Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M. S.

Edition: Material type: Text Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan: [Call number: 658.8.012.2 GIL] (1).

Global market

by Quelch,John ed | Deshpande,Rohit ed.

Edition: Material type: Text Text Publisher: San Francisco Jossey Bass 2004Availability: Items available for loan: [Call number: 658.84 QUE] (1).

Case studies in sales and distribution management

by ICFAI | .

Edition: Material type: Text Text Publisher: Hyderabad ICFAI Center for Management Research 2006Availability: Items available for loan: [Call number: 658.811(078.7) ICF] (1).

International marketing and export management

by Albaum, Gerald | Strandskov.

Edition: 5.0Material type: Text Text Publisher: London Prentice Hall 2005Availability: Items available for loan: [Call number: 658.84 ALB] (1).

Sales forcasting management

by Mentzer, John T | Moon, Mark A.

Edition: 2.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response books 2005Availability: Items available for loan: [Call number: 658.811 MEN;1/S] (1).

Customer relationship management in electronic markets

by Iyer, Gopalkrishnan R ed | Bejou, David.

Edition: Material type: Text Text Publisher: Mumbai Jaico 2005Availability: Items available for loan: [Call number: 658.818:681.31 IYE] (1).

Doing research projects in marketing,management and consumer research

by Hackley, Chris | .

Edition: Material type: Text Text Publisher: London Routledge 2003Availability: Items available for loan: [Call number: 658.8.012.12 HAC] (1).

Service management and marketing

by Gronroos, Christian | .

Edition: 2.0Material type: Text Text Publisher: New York John Wiley & sons 2000Availability: Items available for loan: [Call number: 658.818 GRO] (1).

Definitive guide to marketing planning

by Hatton, Angela | .

Edition: Material type: Text Text Publisher: London Pearson education 2000Availability: Items available for loan: [Call number: 658.8.012.2 HAT] (1).

Sales forecasting management

by Mentzer, John T | Moon, Mark A.

Edition: 2.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage 2005Availability: Items available for loan: [Call number: 658.811 MEN/S] (1).

Fundamentals of marketing research

by Smith, Scott M | Albaum, Gerald S.

Edition: Material type: Text Text Publisher: New Delhi Sage 2004Availability: Items available for loan: [Call number: 658.8.012.12 SMI] (1).

Retailing

by Newman, Andrew J | rew J.

Edition: Material type: Text Text Publisher: New Delhi Vikas 2002Availability: Items available for loan: [Call number: 658.87 NEW] (1).

Strategic Market Relationships; from strategy to implementation

by Donaldson, Bill | Toole, Tom O.

Edition: Material type: Text Text Publisher: Chichester John wiley 2002Availability: Items available for loan: [Call number: 658.8.012.2 DON] (1).

Strategic marketing; An Introduction

by Proctor, Tony | .

Edition: Material type: Text Text Publisher: London Routledge 2002Availability: Items available for loan: [Call number: 658.8.012.2 PRO] (1).

Retailing

by Dunne, Patrick | Griffith.

Edition: 4.0Material type: Text Text Publisher: Thomson- South Western 2002Availability: Items available for loan: [Call number: 658.87 DUN] (1).

Retailing

by Dunne, Patrick | Lusch, Robert F.

Edition: 3.0Material type: Text Text Publisher: New York Harcourt brace college 1999Availability: Items available for loan: [Call number: 658.87 DUN] (1).

Marketing channels

by Pelton, Lou E | Strutton, David.

Edition: Material type: Text Text Publisher: Chicago Irwin 1997Availability: Items available for loan: [Call number: 658.84 PEL] (1).

Retailing

by Mason, Barry J | .

Edition: 5.0Material type: Text Text Publisher: Sydney Irwin 1981Availability: Items available for loan: [Call number: 658.87 MAS] (1).

Preparing the marketing plan

by Parmerlee, David | .

Edition: Material type: Text Text Publisher: USA NTC Business Books 1992Availability: Items available for loan: [Call number: 658.8.012.2 PAR] (1).

Strategic marketing

by Cravens, David W | .

Edition: 5.0Material type: Text Text Publisher: Chicago Irwin 1997Availability: Items available for loan: [Call number: 658.8.012.2 CRA] (1).

Retailing

by Lucas, George H | Bush, Robert P.

Edition: Material type: Text Text Publisher: Chennai All India Publishers & Distributors 1997Availability: Items available for loan: [Call number: 658.87 LUC] (1).

Marketing channels

by Berman, Barry | .

Edition: Material type: Text Text Publisher: New york John Wiley & Sons 1996Availability: Items available for loan: [Call number: 658.84 BER] (1).

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