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Strategic innovative marketing and tourism:7th ICSIMAT, Athenian Riviera, Greece, 2018

by Kavoura, Androniki Ed | Kefallonitis, Efstathios Ed | Giovanis, Apostolos Ed.

Publisher: Switzerland; Springer, 2019Availability: Items available for loan: [Call number: 658.8 KAV.1/S] (2).

Business management and leadership strategies: how to lead and succeed in the competitive market

by Jameel Ahmed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai; Notion Press Media, 2021Availability: Items available for loan: [Call number: 658:316.46 JAM/B] (1).

Marketing management: Indian cases

by Pearson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Utter Pradesh; Pearson Education, 2018Availability: Items available for loan: [Call number: 658.8(540)(078.7) PER/M] (1).

Digital marketing analytics: Making sense of consumer data in a digital world

by Hemann, Chuck | Burbary, Ken.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson, 2019Availability: Items available for loan: [Call number: 658.8:681.324 HEM/D] (1).

Strategic marketing

by Cravens, David W | Piercy, Nigel F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Mac Graw hill: 2006Availability: Items available for loan: [Call number: 658.012.2 CRA/S.8] (2).

Marketing management: Indian cases

by Gupta, Prachi [et.al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UP; Pearson, 2018Availability: Items available for loan: [Call number: 658.8(078.7) GUP;4/M] (10).

Assessing marketing strategy performance

by Moorman, Christine | Lehmann, Donald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge: Marketing Science Institute, 2004Availability: Items available for loan: [Call number: 658.8 MOO/A] (1).

Marketing strategy and competitive positioning

by Hooley , Graham.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Pearson; 2017Availability: Items available for loan: [Call number: 658.8 HOO/M.6] (1).

Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

Principles of marketing:

by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2018Availability: Items available for loan: [Call number: 658.8 KOT;5/P.17] (10).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

Marketing research: Text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.12 NAR/M] (3).

Marketing strategy: A decision - focused approach

by Walker, Orville C Jr.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.2 WAL;1/M.7] (4).

Retailing management: Text and cases

by Pradhan, Swapna.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.87 SWA/R.5] (1).

Legends in marketing: Gerald Zaltman [Vol. 1-5]

by Sheth, Jagdish N ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658.8(092) MOO.1/L(R)] (5).

Marketing for competitiveness :Asia to the world ! in the age of digital consumers

by Kotler, Philip | Kartajaya, Hermawan | Huan, Hooi Den.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore World Scientific Publishing Co. Pte. Ltd. 2017Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Distribution planning and control :Managing in the era of supply chain management

by Ross, David Frederick.

Edition: 3Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Springer 2015Availability: Items available for loan: [Call number: 658.7 ROS/D] (1).

Entrepreneurial marketing :An effectual approach

by Nijssen, Edwin J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2014Availability: Items available for loan: [Call number: 658.8 NIJ/E] (1).

Global marketing

by Keegan, Warren J | Green, Mark C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pearson Education c2015Availability: No items available On order (1).

Marketing value metrics A new metrics model to measure marketing effectiveness

by McDonald, Malcolm | Mouncey, Peter | Maklan, Stan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page c2014Availability: Items available for loan: [Call number: 658.8 MCD/M] (1).

Contemporary marketing

by Kurtz, David L.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia Cengage Learning 2016Availability: Items available for loan: [Call number: 658.8 KUR/C] (1).

Marketing management

by Kotler, Philip | Keller,Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pearson c2016Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Marketing excellence 3 Award-winning companies reveal the secrets of their success

by Burkitt,Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Kogan c2015Availability: Items available for loan: [Call number: 658.8 BUR/M ] (1).

Principles of marketing

by Kolter, Philip | Armstrong, Gary | Saun John.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson c2016Availability: Items available for loan: [Call number: 658.8 KOT/P] (1).

Private label

by Lincoln, Keith | Thomassen, Lars.

Edition: Material type: Text Text Publisher: Philadelphia KPI 2008Availability: Items available for loan: [Call number: 658.87 LIN/P] (1).

Winning in emerging markets

by Khanna, Tarun | Palepu, Krishna G.

Edition: Material type: Text Text Publisher: Boston Harvard BusinessPress 2010Availability: Items available for loan: [Call number: 658.012.2 KHA/W] (1).

Spanning silos

by Aaker,David A | .

Edition: Material type: Text Text Publisher: Boston Harvard Business School Press 2008Availability: Items available for loan: [Call number: 658.8 AAK/S] (1).

Cutting edge marketing analytics

by Venkatesan, Rajkumar | Farris, Paul.

Edition: Material type: Text Text Publisher: Pearson FT Press 2014Availability: Items available for loan: [Call number: 658.8 VEN/C] (1).

Marketing management

by Saxena, Rajan | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 SAX/M] (1).

Introduction to marketing

by Palmer, Adrian | .

Edition: 2.0Material type: Text Text Publisher: Oxford Oxford University Press 2009Availability: Items available for loan: [Call number: 658.8 PAL/I] (1).

Marketing management

by Kotler, Philip et al | .

Edition: 13.0Material type: Text Text Publisher: New Delhi Prentice Hall 2009Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Changing the channel

by Masterson, Michael | Tribby, Maryellen.

Edition: Material type: Text Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan: [Call number: 658.8 MAS/C] (1).

Changing the channel

by Masterson, Michael | Tribby, Maryellen.

Edition: Material type: Text Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan: [Call number: 658.8 MAS/C] (1).

Demarketing

by Bradley, Nigel ed | Blythe, Jim ed.

Edition: Material type: Text Text Publisher: London Routledge 2014Availability: Items available for loan: [Call number: 658.8 BRA/D] (1).

How to write a marketing plan

by Westwood, John | .

Edition: 4.0Material type: Text Text Publisher: UK Kogan Page 2013Availability: Items available for loan: [Call number: 658.8 WES/H] (1).

Marketing matrix

by Hastings, Gerard | .

Edition: Material type: Text Text Publisher: London Routledge 2013Availability: Items available for loan: [Call number: 658.8 HAS/H] (1).

HBR's 10 must reads :On strategic marketing/

by Harvard business review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard business review press 2013Availability: Items available for loan: [Call number: 658.8 HBR/H] (2).

Aerospace marketing management

by Malaval, Philippe | Benaroya, Christophe.

Edition: Material type: Text Text Publisher: New York Springer 2014Availability: Items available for loan: [Call number: 629.7 MAL/A] (1).

Strategic sales and sales management

by Cravens, David W. ed | Meunier-Fitzhugh.

Edition: Material type: Text Text Publisher: New York Oxford University Press 2011Availability: Items available for loan: [Call number: 658.8 CRA/O] (1).

Thought leadership

by Young, Laurie | .

Edition: Material type: Text Text Publisher: London Kogan Page 2013Availability: Items available for loan: [Call number: 658:316.46 YOU/T] (1).

Tilt

by Dawar, Niraj | .

Edition: Material type: Text Text Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan: [Call number: 658.818 DAW/T] (1).

Strategic marketing

by Proctor, Tony | .

Edition: 2.0Material type: Text Text Publisher: London Routledge 2008Availability: Items available for loan: [Call number: 658.8 PRO/S] (1).

Marketing scales handbook (V6): A Compilation of Multi-Item Measures for Consume

by Bruner II, Gordon C.

Material type: Text Text; Format: print ; Literary form: Not fiction Online access: Click Here to Access E-Book Availability: Items available for loan: [Call number: 658.8 GOR.6/M] (1).

Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc

by Bruner II, Gordon C.

Material type: Text Text; Format: print ; Literary form: Not fiction Online access: Click Here to Access E-Book Availability: Items available for loan: [Call number: 658.8 GOR.7/M] (1).

Branding demystified

by Verma, Harsh V | .

Edition: Material type: Text Text Publisher: New Delhi Response Books 2011Availability: Items available for loan: [Call number: 658.8 VER/B] (1).

4 pillars of profit driven MRK

by Moeller, leslie | .

Edition: Material type: Text Text Publisher: Newyork TMH 2009Availability: Items available for loan: [Call number: 658.8 MOE/F] (1).

Beyond price

by Plantes, Mary Kay | Finfrock, Robert D.

Edition: Material type: Text Text Publisher: Austin Green Leaf Book Group Press 2009Availability: Items available for loan: [Call number: 658.8 PLA/B] (1).

Introduction to marketing

by McDaniel, Carl | Lamb, Charles W. Hair.

Edition: 11.0Material type: Text Text Publisher: Australia South western cengage learning 2011Availability: Items available for loan: [Call number: 658.8 MCD/I] (1).

Marketing strategy

by Hill, Mark E | .

Edition: Material type: Text Text Publisher: Los Angeles Sage 2013Availability: Items available for loan: [Call number: 658.8.012.2 HIL/M] (1).

Marketing management

by Panda, Tapan K | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Excel 2006Availability: Items available for loan: [Call number: 658.8 (540) PAN/M] (1).

Strategic marketing management

by Chernev, Alexander | .

Edition: 6.0Material type: Text Text Publisher: USA Cerebellum Press 2011Availability: Items available for loan: [Call number: 658.8 CHE/S] (1).

Principles of marketing

by .

Edition: Material type: Text Text Publisher: Ohio ; South-Western College Publishing ; 1998Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Strategic marketing management cases(floppy)

by .

Edition: Material type: Text Text Publisher: Boston ; Irwin McGraw-Hill ; 2000Availability: Items available for loan: [Call number: 658.8 CRA] (1).

Principles of marketing (9th ed.)

by .

Edition: Material type: Text Text Publisher: New Jersey ; Prentice-Hall ; 2001Availability: Items available for loan: [Call number: 658.8 KOT;4] (1).

Markstrat 3(2 floppy)

by .

Edition: Material type: Text Text Publisher: Ohio ; South-Western College ; 1998Availability: Items available for loan: [Call number: 658.8 LAR] (1).

Principles of marketing (9th ed.)

by .

Edition: Material type: Text Text Publisher: ; Pearson Education Asia ; 2001Availability: Items available for loan: [Call number: 658.8 KOT 5] (1).

Global marketing

by Gillespie, Kate | Hennessey, Hubert D.

Edition: 3 rdMaterial type: Text Text Publisher: UK South-Western Cengage Learning 2011Availability: Items available for loan: [Call number: 658.84 GIL/G] (1).

Marketing management strategies

by Ferrell, O C | Hartline, Michael D.

Edition: 5 thMaterial type: Text Text Publisher: New Zealand South western cengage learning 2011Availability: Items available for loan: [Call number: 658.8 FER/M] (1).

Cases in marketing management

by Clow, Kenneth E. ed | Baack, Donald ed.

Edition: Material type: Text Text Publisher: Los Angeles Sage 2012Availability: Items available for loan: [Call number: 658.8(078.7) CLO/C] (1).

Entrepreneurship marketing

by Nwankwo, Sonny ed | Gbadamosi, Ayantunji.

Edition: Material type: Text Text Publisher: New York Routledge 2011Availability: Items available for loan: [Call number: 658.8 NWA/E] (1).

Essentials of marketing management

by Lancaster, Geoffrey | .

Edition: Material type: Text Text Publisher: London Routledge 2011Availability: No items available On order (1).

Marketing accountability

by McDonald, Malcolm | Mouncey, Peter.

Edition: Material type: Text Text Publisher: London Kogan 2009Availability: Items available for loan: [Call number: 658.8 MCD/M] (1).

Managing customer value

by Soman, Dilip | .

Edition: Material type: Text Text Publisher: New Delhi World Scientific 2010Availability: Items available for loan: [Call number: 658.818 SOM/M] (1).

Textbook of rural marketing

by Chawla, Shipra | .

Edition: Material type: Text Text Publisher: New Delhi Dominant 2012Availability: Items available for loan: [Call number: 658.8(1-22) CHA/T] (1).

Concurrent marketing

by Cespedes, Frank V | .

Edition: Material type: Text Text Publisher: Boston HBS Press 1995Availability: Items available for loan: [Call number: 658.8 CES/C] (1).

Direct marketing in action

by Thomas, Andrew R, ed, [et al] | .

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.87 THO/P] (1).

Global and transnational business

by Stonehouse, George [et al.] | .

Edition: 2.0Material type: Text Text Publisher: England Wiley 2004Availability: Items available for loan: [Call number: 65.012.2 STO/G] (1).

Marketing management

by Winer, Russell S | Dhar, Ravi.

Edition: 4.0Material type: Text Text Publisher: New Jersey Pearson 2011Availability: Items available for loan: [Call number: 658.8 WIN/M] (1).

Marketing management

by Marshall, Greg W | Johnston Mark W.

Edition: Material type: Text Text Publisher: New York Mc Graw Hill 2010Availability: Items available for loan: [Call number: 658.8 MAR/M] (1).

Your gut is still not smarter than your head: How disciplined, fact-based market

by Clancy, Kevin J | Krieg, Peter.

Edition: 1stMaterial type: Text Text Publisher: New Jersey; Canada John Wiley & Sons 2007Availability: Items available for loan: [Call number: 658.8 CLA/Y] (1).

Applied case studies in marketing

by Shajahan, S | .

Edition: Material type: Text Text Publisher: Delhi Primus Books 2011Availability: Items available for loan: [Call number: 658.8(078.7) SHA/A] (1).

How to write a marketing plan

by Westwood, John | .

Edition: 3 rev.Material type: Text Text Publisher: London Kogan page 2010Availability: Items available for loan: [Call number: 658.8 WES/H] (1).

Profit impact of marketing strategy project

by Farris, Paul W. ed | Moore, Michael J. ed.

Edition: Material type: Text Text Publisher: New York Cambridge University Press 2004Availability: Items available for loan: [Call number: 658.8 FAR/P] (1).

Value above cost

by Sexton, Donald E | .

Edition: Material type: Text Text Publisher: New Jersey FT Press 2009Availability: Items available for loan: [Call number: 658.8 SEX/V] (1).

Contemplating corporate marketing, identity and communication

by Podnar, Klement ed | Balmer, John M.T. ed.

Edition: Material type: Text Text Publisher: New York Routledge 2010Availability: Items available for loan: [Call number: 658.114.5 POD/C] (1).

Seven principles of wom and buzz marketing: crossing the tipping point

by Mourdoukoutas, Panos | Siomkos, George J.

Edition: Material type: Text Text Publisher: London Springer 2009Availability: Items available for loan: [Call number: 658.8 MOU/S] (1).

Marketing

by Eliashberg, J. ed | Lilien, G. L. ed.

Edition: Material type: Text Text Publisher: Amsterdam North- Holland 1993Availability: Items available for loan: [Call number: 658.8 ELI/M] (1).

Marketing in the 21st century Vol. 1

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.1/M] (1).

Marketing in the 21st century Vol. 2

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.2/M] (1).

Marketing in the 21st century Vol. 3

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.3/M] (1).

Marketing in the 21st century Vol. 4

by Keillor,Bruce D. ed | Wilkinson, Timothy J.

Edition: Material type: Text Text Publisher: London Praeger 2007Availability: Items available for loan: [Call number: 658.8 KEI.4/M] (1).

Proceedings of 4th IIMA conference on Marketing in emerging economies

by Indian Institute of Management Ahmedabad | .

Edition: Material type: Text Text Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2010Availability: Items available for loan: [Call number: 658.8(1-773) IIM/P] (1).

Business marketing

by Havaldar, Krishna K | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan: [Call number: 658.8 HAV/B] (1).

Business marketing

by Havaldar, Krishna K | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan: [Call number: 658.8 HAV/B] (1).

Marketing management

by Kotler, Philip[et al.] | .

Edition: 13.0Material type: Text Text Publisher: New Delhi PearsonEducation 2009Availability: Items available for loan: [Call number: 658.8 KOT/M] (1).

Business market management (B2B)

by Anderson, James C. [et al.] | .

Edition: 3.0Material type: Text Text Publisher: Noida Pearson 2011Availability: Items available for loan: [Call number: 658.8 AND/B] (1).

Strategic management

by Kishore, Ravi M | .

Edition: Material type: Text Text Publisher: New Delhi Taxmann publications 0Availability: Items available for loan: [Call number: 658 KIS] (1).

Marketing foundation

by Pride, William M | Ferrell, O C.

Edition: 3.0Material type: Text Text Publisher: Australia Cengage Learning 2009Availability: Items available for loan: [Call number: 658.8 PRI] (1).

Legends in marketing: Jagdish N. Sheth Vol 1

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.1(R)] (1).

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