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Fundamentals of marketing

by Nayak, Atul | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 NAY] (1).

New age marketing

by Dhar, Upinder et al | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 DHA] (1).

Market-led strategic change

by Piercy, Nigel F | .

Edition: 4.0Material type: Text Text Publisher: Amsterdam Elsevier 2009Availability: Items available for loan: [Call number: 658.8 PIE] (1).

Strategic market creation

by Tollin, Karin ed | Caru, Antonella ed.

Edition: Material type: Text Text Publisher: West Sussex John Wiley & Sons 2008Availability: Items available for loan: [Call number: 658.8 TOL] (1).

Creating market insight

by Smith, Brian D | Raspin, Paul G.

Edition: Material type: Text Text Publisher: England John Wiley & Sons 2008Availability: Items available for loan: [Call number: 658.8 SMI] (1).

Business to business marketing

by Michel, Daniel et al | .

Edition: 2.0Material type: Text Text Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan: [Call number: 658.8 MIL] (1).

Applied marketing

by Heggde,Githa S | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 HEG] (1).

Marketing genius

by Fisk, Peter | .

Edition: Material type: Text Text Publisher: Chichester Capstone 2006Availability: Items available for loan: [Call number: 658.8 FIS] (1).

Marketing plan

by Cohen William A | .

Edition: 5.0Material type: Text Text Publisher: Wiley 2006Availability: Items available for loan: [Call number: 658.8 COH] (1).

Handbook of CRM

by Payne, Adrian | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2006Availability: Items available for loan: [Call number: 658.818 PAY] (1).

Managing marketing

by Palmer, Roger | Cooper.

Edition: Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2007Availability: Items available for loan: [Call number: 658.8 PAL;1] (1).

Marketing strategy

by Fifield, Paul | .

Edition: 3.0Material type: Text Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan: [Call number: 658.8 FIF] (1).

Peripheral vision

by Day, George S | Schoemaker, Paul J. H.

Edition: Material type: Text Text Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: [Call number: 658.012.2 DAY] (1).

Focused issue on the marketing process in organizational competence

by Sanchez, Ron ed | Freiling, Jorg ed.

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2005Availability: Items available for loan: [Call number: 658.8 SAN] (1).

Marketing

by Blythe, Jim | .

Edition: Material type: Text Text Publisher: London Sage 2006Availability: Items available for loan: [Call number: 658.8 BLY] (1).

Marketing finance

by Ward, Keith | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2004Availability: Items available for loan: [Call number: 658.8 WAR] (1).

Marketing

by Pride, William M | Ferrell, O.C.

Edition: 14.0Material type: Text Text Publisher: Boston Houghton Mifflin Company 2008Availability: Items available for loan: [Call number: 658.8 PRI] (1).

Evaluating marketing actions and outcomes

by Woodside, Arch G. ed | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier-JAI 2003Availability: Items available for loan: [Call number: 658.8 WOO] (1).

Conversations with marketing masters

by Mazur, Laura | Miles, Louella.

Edition: Material type: Text Text Publisher: England John Wiley & Sons 2007Availability: Items available for loan: [Call number: 658.8 MAZ] (1).

Managing marketing

by Palmer, Roger | Cooper.

Edition: Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2007Availability: Items available for loan: [Call number: 658.8 PAL] (1).

Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M. S.

Edition: Material type: Text Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan: [Call number: 658.8.012.2 GIL] (1).

Selling the dream

by Kawasaki, Guy | .

Edition: Material type: Text Text Publisher: New York HarperCollins 1991Availability: Items available for loan: [Call number: 658.8 KAW] (1).

Business marketing course

by Ford, David [et al.] | .

Edition: 2.0Material type: Text Text Publisher: New York John Wiley & Sons 2006Availability: Items available for loan: [Call number: 658.8 FOR] (1).

Marketing management

by Mullins, John W | Walker, Orville C.

Edition: 6.0Material type: Text Text Publisher: Boston McGraw-Hill 2008Availability: Items available for loan: [Call number: 658.8 MUL] (1).

Marketing management

by Jayachandran, S | .

Edition: Material type: Text Text Publisher: Excel Books 2004Availability: Items available for loan: [Call number: 658.8 JAY] (1).

Marketing in the new global order

by Panda, Tapan K. ed | Donthu, Naveen ed.

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan: [Call number: 658.8 PAN] (1).

Marketing management

by Panda, Tapan k | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Excel books 2007Availability: Items available for loan: [Call number: 658.8 PAN] (1).

Marketing(With CD-ROM)

by Etzel, Michael J | Walker, Bruce J.

Edition: 13.0Material type: Text Text Publisher: Delhi McGra-hill 2007Availability: Items available for loan: [Call number: 658.8 ETZ] (1).

Marketing plans

by McDonald, Malcolm | .

Edition: 6thMaterial type: Text Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan: [Call number: 658.8 MCD] (1).

Industrial marketing strategy

by Webster, Frederick E. Jr | .

Edition: 3.0Material type: Text Text Publisher: New York John Wiley 1991Availability: Items available for loan: [Call number: 658.8 WEB] (1).

AMA handbook for managing business to business marketing communications

by DeBonis, J. Nicholas | .

Edition: 1.0Material type: Text Text Publisher: McGraw-Hill 1997Availability: Items available for loan: [Call number: 658.8 BON] (1).

Focus

by Ries, Al | .

Edition: Material type: Text Text Publisher: New York HarperCollins 2005Availability: Items available for loan: [Call number: 658.8 RIE] (1).

Global market

by Quelch,John ed | Deshpande,Rohit ed.

Edition: Material type: Text Text Publisher: San Francisco Jossey Bass 2004Availability: Items available for loan: [Call number: 658.84 QUE] (1).

Marketing management

by Lal, Rajiv | Kasturi.

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: [Call number: 658.8 LAL] (1).

Case studies in sales and distribution management

by ICFAI | .

Edition: Material type: Text Text Publisher: Hyderabad ICFAI Center for Management Research 2006Availability: Items available for loan: [Call number: 658.811(078.7) ICF] (1).

International marketing and export management

by Albaum, Gerald | Strandskov.

Edition: 5.0Material type: Text Text Publisher: London Prentice Hall 2005Availability: Items available for loan: [Call number: 658.84 ALB] (1).

Marketing management

by Emmanuel, Mathew | .

Edition: Material type: Text Text Publisher: Kottayam Current Books 2006Availability: Items available for loan: [Call number: 658.8 EMM] (1).

Sales forcasting management

by Mentzer, John T | Moon, Mark A.

Edition: 2.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response books 2005Availability: Items available for loan: [Call number: 658.811 MEN;1/S] (1).

Lateral marketing

by Kotler, Philip | De Bes, Fernando Trias.

Edition: Material type: Text Text Publisher: New Delhi Wiley India 2003Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Quantitative analysis in marketing management

by Moutinho, Luiz | Davies, Fiona.

Edition: Material type: Text Text Publisher: Chichester John Wiley & Sons 1998Availability: Items available for loan: [Call number: 658.8:519.2 MOU] (1).

Applications in basic marketing

by Perreault, William D | McCarthy, E. Jerome.

Edition: Material type: Text Text Publisher: Boston McGraw Hill 2006Availability: Items available for loan: [Call number: 658.8 PER] (1).

Essentials of marketing (with CD-ROM)

by Perreault, William | McCarthy, E Jerome.

Edition: 10.0Material type: Text Text Publisher: New York McGraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 PER] (1).

Marketing

by Masterson, Rosalind | Pickton, David.

Edition: Material type: Text Text Publisher: London McGraw-Hill 2004Availability: Items available for loan: [Call number: 658.8 MAS] (1).

Marketing management

by Mullins, John W | .

Edition: 5.0Material type: Text Text Publisher: Boston McGraw-Hill 2005Availability: Items available for loan: [Call number: 658.8 MUL] (1).

Marketing management

by Peter, Paul J | Donnelly, James H.

Edition: 8.0Material type: Text Text Publisher: Boston McGraw-Hill 2004Availability: Items available for loan: [Call number: 658.8 PET] (1).

Marketing[with CD-ROM]

by Kerin, Roger A | .

Edition: 8.0Material type: Text Text Publisher: Boston McGraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 KER] (1).

Frame work for marketing management

by kotler, Philip | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Frame work for marketing management

by Kotler, Philip | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: [Call number: 658.8 KOT;1] (1).

Six sigma for marketing processes

by Creveling, Clyde M | .

Edition: Material type: Text Text Publisher: Upper saddle river Prentice Hall 2006Availability: Items available for loan: [Call number: 658.56 CRE] (1).

Marketing management

by Saxena R | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan: [Call number: 658.8 SAX] (1).

Strategic marketing

by Bowersox Donald J | Cooper Bixby M.

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: [Call number: 658.8 BOW] (1).

Mass Affluence

by Nunes, Paul | Johnson, Brian.

Edition: Material type: Text Text Publisher: Boston HBS 2004Availability: Items available for loan: [Call number: 658.8 NUN] (1).

When marketing becomes a minefield

by Harvard business publishing corporation | .

Edition: Material type: Text Text Publisher: Boston Harvard business school press 2004Availability: Items available for loan: [Call number: 658.8 HBR] (1).

Marketing management text and cases

by Dolan, Robert J | .

Edition: Material type: Text Text Publisher: Boston McGraw-Hill Irwim 2002Availability: Items available for loan: [Call number: 658.8 DOL] (1).

One stop marketing

by Forsyth, Patrick | .

Edition: Material type: Text Text Publisher: London ICSA Publishing 1998Availability: Items available for loan: [Call number: 658.8 FOR] (1).

International marketing

by Jain, Subhash C | .

Edition: 6.0Material type: Text Text Publisher: Australia South-Western Thomson Learning 2001Availability: Items available for loan: [Call number: 658.8(100) JAI] (1).

Marketing management

by Loudon, David | Wrenn.

Edition: Material type: Text Text Publisher: New York Atlantic Publishers 2005Availability: Items available for loan: [Call number: 658.8 LOU] (1).

Global and transnational business

by Stonehouse, George...[et.al] | .

Edition: Material type: Text Text Publisher: New york Johnwiley and Sons 2000Availability: Items available for loan: [Call number: 658.012.2 STO] (1).

Global marketing management

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: Material type: Text Text Publisher: New York Johnwiley and sons 2001Availability: Items available for loan: [Call number: 658.8(100) KOT] (1).

Strategic marketing management

by Anderson, Carol H | Vincze, Julian W.

Edition: 2.0Material type: Text Text Publisher: Boston Houghton Mifflin Company 2002Availability: Items available for loan: [Call number: 658.8 AND] (1).

Marketing

by Stokes, David | .

Edition: 3.0Material type: Text Text Publisher: New York Cotinuum 2002Availability: Items available for loan: [Call number: 658.8 STO] (1).

Marketing management

by Meek, Helen | Meek, Richard.

Edition: Material type: Text Text Publisher: Canterbury Institute of Financial Sevices 2001Availability: Items available for loan: [Call number: 658.8 MEE] (1).

Strategic marketing

by Drummond, Graeme | Ensor, John.

Edition: 2.0Material type: Text Text Publisher: Oxford Butterworh Heinemann 2001Availability: Items available for loan: [Call number: 658.8 DRU] (1).

Contemporary strategic marketing

by Brennan, Ross | Garneau.

Edition: Material type: Text Text Publisher: New York Palgrave 2003Availability: Items available for loan: [Call number: 658.8 BRE] (1).

Customer relationship management in electronic markets

by Iyer, Gopalkrishnan R ed | Bejou, David.

Edition: Material type: Text Text Publisher: Mumbai Jaico 2005Availability: Items available for loan: [Call number: 658.818:681.31 IYE] (1).

International marketing cases

by Jain, Subhash C | .

Edition: 6.0Material type: Text Text Publisher: Australia South-western 2001Availability: Items available for loan: [Call number: 658.8(100) JAI] (1).

International marketing(With CD-ROM)

by Joshi, Rakesh Mohan | .

Edition: Material type: Text Text Publisher: New Delhi Oxford 2005Availability: Items available for loan: [Call number: 658.8(100) JOS] (1).

Introduction to marketing

by Palmer, Adrian | .

Edition: Material type: Text Text Publisher: New Delhi Oxford 2004Availability: Items available for loan: [Call number: 658.8 PAL] (1).

Doing research projects in marketing,management and consumer research

by Hackley, Chris | .

Edition: Material type: Text Text Publisher: London Routledge 2003Availability: Items available for loan: [Call number: 658.8.012.12 HAC] (1).

Marketing communications

by Smith, P R | Taylor, Jonathan.

Edition: 4.0Material type: Text Text Publisher: London Kogan page 2005Availability: Items available for loan: [Call number: 658.8 SMI] (1).

Service management and marketing

by Gronroos, Christian | .

Edition: 2.0Material type: Text Text Publisher: New York John Wiley & sons 2000Availability: Items available for loan: [Call number: 658.818 GRO] (1).

Definitive guide to marketing planning

by Hatton, Angela | .

Edition: Material type: Text Text Publisher: London Pearson education 2000Availability: Items available for loan: [Call number: 658.8.012.2 HAT] (1).

Sales forecasting management

by Mentzer, John T | Moon, Mark A.

Edition: 2.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage 2005Availability: Items available for loan: [Call number: 658.811 MEN/S] (1).

Creating customer delight

by Seth, Rakesh | Seth, Kirti.

Edition: Material type: Text Text Publisher: New Delhi Sage 2005Availability: Items available for loan: [Call number: 658.89.009.7 SET] (1).

Fundamentals of marketing research

by Smith, Scott M | Albaum, Gerald S.

Edition: Material type: Text Text Publisher: New Delhi Sage 2004Availability: Items available for loan: [Call number: 658.8.012.12 SMI] (1).

Marketing management

by Kotler, Philip | .

Edition: 11.0Material type: Text Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan: [Call number: 658.8 KOT] (1).

Ten deadly marketing sins

by Kotler, Philip | .

Edition: Material type: Text Text Publisher: New Jersey John Wiley 2004Availability: Items available for loan: [Call number: 658.8 KOT] (1).

International marketing

by Onkvisit, Sak | Shaw, John J.

Edition: 4.0Material type: Text Text Publisher: New york Routledge 2004Availability: Items available for loan: [Call number: 658.8(100) ONK] (1).

Marketing success stories

by Cant, Michael ed | Machado, Ricardo ed.

Edition: 4.0Material type: Text Text Publisher: New York OUP 2002Availability: Items available for loan: [Call number: 658.8 CAN] (1).

Mastering marketing

by Brown,Ian Ruskin | .

Edition: Material type: Text Text Publisher: New Delhi Viva 2003Availability: Items available for loan: [Call number: 658.8 BRO] (1).

Six weeks to marketing excellence

by Jay,Ros | .

Edition: Material type: Text Text Publisher: UK Hoder& Stoughton 2003Availability: Items available for loan: [Call number: 658.8 CMI] (1).

Applying qualitative methods to marketing management

by Buber, Renate | Richards.

Edition: Material type: Text Text Publisher: New York Palgrave Macmillan 2004Availability: Items available for loan: [Call number: 658.8 REN] (1).

Successful marketing in the 21st century

by Kyambalesa, Henry | .

Edition: Material type: Text Text Publisher: New Delhi Infinity Books 2003Availability: Items available for loan: [Call number: 658.8 KYA] (1).

Marketing (with CD-ROM)

by Lamb, Charles W | Hair, Joseph F.

Edition: 7.0Material type: Text Text Publisher: Australia South-Western College Publishing 2004Availability: Items available for loan: [Call number: 658.8 LAM] (1).

Strategic marketing

by Cravens, David W | Piercy, Nigel F.

Edition: 7.0Material type: Text Text Publisher: Boston Mc graw-hill/ Irwin 2003Availability: Items available for loan: [Call number: 658.8 CRA] (1).

High-impact marketing on a low-impact budget

by John Kremer | Daniel McComas.

Edition: Material type: Text Text Publisher: Mumbai Jaico 1999Availability: Items available for loan: [Call number: 658.8 JOH] (1).

Enterprise marketing management

by Sutton, Dave | Klein, Tom.

Edition: Material type: Text Text Publisher: New Jersey John Wiley & Sons 2003Availability: Items available for loan: [Call number: 658.8 SUT] (1).

Direct marketing

by Mullin, Roddy | .

Edition: Material type: Text Text Publisher: London Kogan Page 2002Availability: Items available for loan: [Call number: 658.8 ROD] (1).

Principles of marketing

by Kolter, Philip | Saunders.

Edition: 10.0Material type: Text Text Publisher: Newdelhi PHI 2001Availability: Items available for loan: [Call number: 658.8 KOT 5] (1).

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