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Business market management (B2B)

by Anderson, James C. [et al.] | .

Edition: 3.0Material type: Text Text Publisher: Noida Pearson 2011Availability: Items available for loan: [Call number: 658.8 AND/B] (1).

Strategic management

by Kishore, Ravi M | .

Edition: Material type: Text Text Publisher: New Delhi Taxmann publications 0Availability: Items available for loan: [Call number: 658 KIS] (1).

Marketing foundation

by Pride, William M | Ferrell, O C.

Edition: 3.0Material type: Text Text Publisher: Australia Cengage Learning 2009Availability: Items available for loan: [Call number: 658.8 PRI] (1).

Legends in marketing: Jagdish N. Sheth Vol 1

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.1(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 2

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.2(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 3

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.3(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 4

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.4(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 5

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.5(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 6

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.6(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 7

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.7(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 8

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.8(R)] (1).

New marketing

by McDonald, Malcolm | Wilson, Hugh.

Edition: Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2002Availability: Items available for loan: [Call number: 658.84 MCD] (1).

Marketing strategy Vol 1

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.1(R)] (1).

Marketing strategy Vol 2

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.2(R)] (1).

Marketing strategy Vol 3

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.3(R)] (1).

Marketing strategy Vol 4

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.4(R)] (1).

Marketing strategy Vol 5

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.5(R)] (1).

Marketing strategy Vol 6

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.6(R)] (1).

Four pillars of profit driven marketing

by Moeller, Leslie H | Landry, Edward C.

Edition: Material type: Text Text Publisher: New York McGraw-Hill, 2009Availability: Items available for loan: [Call number: 658.8 MOE] (1).

Changing the channel

by Masterson, Michael | Tribby, Maryellen.

Edition: Material type: Text Text Publisher: Hoboken John Wiley & sons 2009Availability: Items available for loan: [Call number: 658.8 MAS] (1).

Marketing calculator

by Powell,Guy R | .

Edition: Material type: Text Text Publisher: Singapore John Wiley & Sons (Asia) 2008Availability: Items available for loan: [Call number: 658.8 POW] (1).

Marketing management

by Ramaswamy, V S | Namakumari, S.

Edition: 4.0Material type: Text Text Publisher: New Delhi MCMillan 2009Availability: Items available for loan: [Call number: 658.8 RAM] (1).

Marketing management

by Shewan, M. A | .

Edition: Material type: Text Text Publisher: New Delhi Sonali 2008Availability: Items available for loan: [Call number: 658.8 SHE] (1).

Six rules for brand revitalization

by Light, Larry | Kiddon, John.

Edition: Material type: Text Text Publisher: New Delhi Dorling Kindersley 2010Availability: No items available Checked out (1).

Text book of virtual marketing

by Kulkarni, Sameer A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: No items available Checked out (1).

Case studies in marketing

by Srinivasan, R | .

Edition: 4.0Material type: Text Text Publisher: New Delhi PHI Learning 2009Availability: Items available for loan: [Call number: 658.8(078.7) SRI] (1).

Habit

by Martin,Neale | .

Edition: Material type: Text Text Publisher: New Delhi Pearson Power 2008Availability: Items available for loan: [Call number: 658.8:366.1 MAR] (1).

Strategic marketing

by West, Douglas | Ibrahim,Essam.

Edition: Material type: Text Text Publisher: New York Oxford University Press 2006Availability: Items available for loan: [Call number: 658.8.008.1 WES] (1).

Marketing strategy masterclass

by Fifield, Paul | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: [Call number: 658.8 FIF] (1).

Science and art of branding

by Franzen, Giep | Moriarty, Sandra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Segment Books 2009Availability: Items available for loan: [Call number: 659.127.6 FRA/S] (1).

Strategic marketing

by West,Douglas | Ibrahim,Essam.

Edition: Material type: Text Text Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: [Call number: 658.8 WES] (1).

Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M S.

Edition: 2.0Material type: Text Text Publisher: UK Butterworth-Heinemann 2009Availability: Items available for loan: [Call number: 658.8 GIC] (1).

Key concepts in marketing

by Blythe, Jim | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 BLY] (1).

Marketing accountability imperative

by Dunn,Michael | Halsall,Chris.

Edition: Material type: Text Text Publisher: San Francisco Jossey -Bass 2009Availability: Items available for loan: [Call number: 658.8 DUN] (1).

Marketing : The road to success

by .

Edition: Material type: Text Text Publisher: Bombay ; National Education & Information Films Ltd. ; Availability: Items available for loan: (1).

Marketing: Breaking down the great wall

by .

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Marketing : Great expectations

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Marketing : Prophesy

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Marketing : Driving passions

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Marketing: Breaking through the clutter

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Marketing : Skyfox

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Marketing : Gold in this hills

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Marketing : All the right moves

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Marketing : Coming of age

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Marketing : Testing the water

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Marketing : What makes Amos famous

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Marketing : The fresh connection

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Marketing : Because it's there

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Marketing : Jewels, jeans and jogging shoes

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Marketing : Deliverance

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Marketing : Polishing the apple

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Marketing : The fastest game in town

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Marketing : Off and running

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Marketing : Just another oil company

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Marketing : TIS the seasoning

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Marketing : Leader of the pack

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Marketing : What the market will bear

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Marketing : The green machine

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Marketing : Movers and shakers

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People on market : Cost

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People on market : Market clearing price

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People on market : Property rights and pollution

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People on market : Scarcity and planning

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People on market : Supply

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People on market : Wages and production

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Choice of media in advertising

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A) Credit cards B) Depreciation C) Book keeping D) It os all part of the economy

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Demand analysis

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Developing a national level advertising campaign

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A) Effective selling B) Emerging Indian marketing environment

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Globalisation of markets : A Canadian perspective

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A) Growth and the business cycle B) Inflation-When the prices learn to run c) Co

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Globalisation of markets : A Canadian perspective

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Introduction to marketing - Part I

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Introduction to marketing - Part II

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a) Life style marketing b) Sales display

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A) Market economies and planned economies B) Commodity futures trading C) Co-ope

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A) Marketing B) Selling & marketing C) Patents & Patent law D) Price & wage free

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A) Marketing approach B) Marketing in action

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Marketing management & planning

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Marketing strategy

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a) New product launch b) Consumer behaviour

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Packaging - A tool for market cultivation

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a) The market & markets b) How prices are determined c) Cost-prices-sales revenu

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Edition: Material type: Text Text Publisher: New Delhi ; E T & T ; Availability: Items available for loan: (1).

Marketing channels

by Coughlan, Anne T [et al.] | .

Edition: 7.0Material type: Text Text Publisher: Pearson 2009Availability: Items available for loan: [Call number: 658.84 COU;1/M] (1).

Strategic market management

by Aaker, David A | .

Edition: 7.0Material type: Text Text Publisher: New Delhi Wiley India 2005Availability: Items available for loan: [Call number: 658.8 AAK/S] (1).

Marketing management

by Kazmi, S. H. H | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan: [Call number: 658.8 KAZ] (1).

Fundamentals of marketing

by Raju, M. S | Prabhakara Rao, J. V.

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 RAJ] (1).

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