Your search returned 99 results.

|
Marketing strategy and competitive positioning

by Hooley , Graham.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Pearson; 2017Availability: Items available for loan: [Call number: 658.8 HOO/M.6] (1).

Marketing whitebook 2018-19: Marketing with leadrship, inclusion & technology

by BW Businessworld.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; BW Businessworld, 2018Availability: Items available for loan: [Call number: 658.8 BWB;1/M] (2). Checked out (1).

Distribution planning and control :Managing in the era of supply chain management

by Ross, David Frederick.

Edition: 3Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Springer 2015Availability: Items available for loan: [Call number: 658.7 ROS/D] (1).

Entrepreneurial marketing :Sustaining growth all organizations

by Chaston, Ian.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Palgrave Macmillan 2016Availability: Items available for loan: [Call number: 658.8 CHA/E] (1).

Marketing excellence 3 Award-winning companies reveal the secrets of their success

by Burkitt,Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Kogan c2015Availability: Items available for loan: [Call number: 658.8 BUR/M ] (1).

Spanning silos

by Aaker,David A | .

Edition: Material type: Text Text Publisher: Boston Harvard Business School Press 2008Availability: Items available for loan: [Call number: 658.8 AAK/S] (1).

Demarketing

by Bradley, Nigel ed | Blythe, Jim ed.

Edition: Material type: Text Text Publisher: London Routledge 2014Availability: Items available for loan: [Call number: 658.8 BRA/D] (1).

Marketing matrix

by Hastings, Gerard | .

Edition: Material type: Text Text Publisher: London Routledge 2013Availability: No items available Checked out (1).

HBR's 10 must reads :On strategic marketing/

by Harvard business review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard business review press 2013Availability: Items available for loan: [Call number: 658.8 HBR/H] (2).

Strategic sales and sales management

by Cravens, David W. ed | Meunier-Fitzhugh.

Edition: Material type: Text Text Publisher: New York Oxford University Press 2011Availability: Items available for loan: [Call number: 658.8 CRA/O] (1).

Marketing management

by Panda, Tapan K | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Excel 2006Availability: Items available for loan: [Call number: 658.8 (540) PAN/M] (1).

Strategic marketing management

by Chernev, Alexander | .

Edition: 6.0Material type: Text Text Publisher: USA Cerebellum Press 2011Availability: Items available for loan: [Call number: 658.8 CHE/S] (1).

Marketing management strategies

by Ferrell, O C | Hartline, Michael D.

Edition: 5 thMaterial type: Text Text Publisher: New Zealand South western cengage learning 2011Availability: Items available for loan: [Call number: 658.8 FER/M] (1).

Concurrent marketing

by Cespedes, Frank V | .

Edition: Material type: Text Text Publisher: Boston HBS Press 1995Availability: Items available for loan: [Call number: 658.8 CES/C] (1).

Your gut is still not smarter than your head: How disciplined, fact-based market

by Clancy, Kevin J | Krieg, Peter.

Edition: 1stMaterial type: Text Text Publisher: New Jersey; Canada John Wiley & Sons 2007Availability: Items available for loan: [Call number: 658.8 CLA/Y] (1).

Profit impact of marketing strategy project

by Farris, Paul W. ed | Moore, Michael J. ed.

Edition: Material type: Text Text Publisher: New York Cambridge University Press 2004Availability: Items available for loan: [Call number: 658.8 FAR/P] (1).

Marketing

by Eliashberg, J. ed | Lilien, G. L. ed.

Edition: Material type: Text Text Publisher: Amsterdam North- Holland 1993Availability: Items available for loan: [Call number: 658.8 ELI/M] (1).

Business marketing

by Havaldar, Krishna K | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan: [Call number: 658.8 HAV/B] (1).

Business marketing

by Havaldar, Krishna K | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan: [Call number: 658.8 HAV/B] (1).

Business market management (B2B)

by Anderson, James C. [et al.] | .

Edition: 3.0Material type: Text Text Publisher: Noida Pearson 2011Availability: Items available for loan: [Call number: 658.8 AND/B] (1).

Legends in marketing: Jagdish N. Sheth Vol 1

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.1(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 2

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.2(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 3

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.3(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 4

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.4(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 5

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.5(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 6

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.6(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 7

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.7(R)] (1).

Legends in marketing: Jagdish N. Sheth Vol 8

by Balaji C Krishnan | .

Edition: Material type: Text Text Publisher: New Delhi Sage Publications 2010Availability: Items available for loan: [Call number: 658.8 BAL.8(R)] (1).

Marketing strategy Vol 1

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.1(R)] (1).

Marketing strategy Vol 2

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.2(R)] (1).

Marketing strategy Vol 3

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.3(R)] (1).

Marketing strategy Vol 4

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.4(R)] (1).

Marketing strategy Vol 5

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.5(R)] (1).

Marketing strategy Vol 6

by Cadogan, John W | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 CAD.6(R)] (1).

Marketing strategy masterclass

by Fifield, Paul | .

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: [Call number: 658.8 FIF] (1).

Strategic marketing planning

by Gilligan, Colin | Wilson, Richard M S.

Edition: 2.0Material type: Text Text Publisher: UK Butterworth-Heinemann 2009Availability: Items available for loan: [Call number: 658.8 GIC] (1).

Key concepts in marketing

by Blythe, Jim | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2009Availability: Items available for loan: [Call number: 658.8 BLY] (1).

Marketing accountability imperative

by Dunn,Michael | Halsall,Chris.

Edition: Material type: Text Text Publisher: San Francisco Jossey -Bass 2009Availability: Items available for loan: [Call number: 658.8 DUN] (1).

Strategic market management

by Aaker, David A | .

Edition: 7.0Material type: Text Text Publisher: New Delhi Wiley India 2005Availability: Items available for loan: [Call number: 658.8 AAK/S] (1).

New age marketing

by Dhar, Upinder et al | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 DHA] (1).

Applied marketing

by Heggde,Githa S | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 658.8 HEG] (1).

Marketing genius

by Fisk, Peter | .

Edition: Material type: Text Text Publisher: Chichester Capstone 2006Availability: Items available for loan: [Call number: 658.8 FIS] (1).

Marketing plan

by Cohen William A | .

Edition: 5.0Material type: Text Text Publisher: Wiley 2006Availability: Items available for loan: [Call number: 658.8 COH] (1).

Marketing strategy

by Fifield, Paul | .

Edition: 3.0Material type: Text Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan: [Call number: 658.8 FIF] (1).

Marketing

by Blythe, Jim | .

Edition: Material type: Text Text Publisher: London Sage 2006Availability: Items available for loan: [Call number: 658.8 BLY] (1).

Business marketing course

by Ford, David [et al.] | .

Edition: 2.0Material type: Text Text Publisher: New York John Wiley & Sons 2006Availability: Items available for loan: [Call number: 658.8 FOR] (1).

Marketing management

by Jayachandran, S | .

Edition: Material type: Text Text Publisher: Excel Books 2004Availability: Items available for loan: [Call number: 658.8 JAY] (1).

Marketing(With CD-ROM)

by Etzel, Michael J | Walker, Bruce J.

Edition: 13.0Material type: Text Text Publisher: Delhi McGra-hill 2007Availability: Items available for loan: [Call number: 658.8 ETZ] (1).

AMA handbook for managing business to business marketing communications

by DeBonis, J. Nicholas | .

Edition: 1.0Material type: Text Text Publisher: McGraw-Hill 1997Availability: Items available for loan: [Call number: 658.8 BON] (1).

Marketing management

by Emmanuel, Mathew | .

Edition: Material type: Text Text Publisher: Kottayam Current Books 2006Availability: Items available for loan: [Call number: 658.8 EMM] (1).

Strategic marketing

by Bowersox Donald J | Cooper Bixby M.

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan: [Call number: 658.8 BOW] (1).

When marketing becomes a minefield

by Harvard business publishing corporation | .

Edition: Material type: Text Text Publisher: Boston Harvard business school press 2004Availability: Items available for loan: [Call number: 658.8 HBR] (1).

Marketing management text and cases

by Dolan, Robert J | .

Edition: Material type: Text Text Publisher: Boston McGraw-Hill Irwim 2002Availability: Items available for loan: [Call number: 658.8 DOL] (1).

One stop marketing

by Forsyth, Patrick | .

Edition: Material type: Text Text Publisher: London ICSA Publishing 1998Availability: Items available for loan: [Call number: 658.8 FOR] (1).

Strategic marketing management

by Anderson, Carol H | Vincze, Julian W.

Edition: 2.0Material type: Text Text Publisher: Boston Houghton Mifflin Company 2002Availability: Items available for loan: [Call number: 658.8 AND] (1).

Strategic marketing

by Drummond, Graeme | Ensor, John.

Edition: 2.0Material type: Text Text Publisher: Oxford Butterworh Heinemann 2001Availability: Items available for loan: [Call number: 658.8 DRU] (1).

Contemporary strategic marketing

by Brennan, Ross | Garneau.

Edition: Material type: Text Text Publisher: New York Palgrave 2003Availability: Items available for loan: [Call number: 658.8 BRE] (1).

Marketing success stories

by Cant, Michael ed | Machado, Ricardo ed.

Edition: 4.0Material type: Text Text Publisher: New York OUP 2002Availability: Items available for loan: [Call number: 658.8 CAN] (1).

Mastering marketing

by Brown,Ian Ruskin | .

Edition: Material type: Text Text Publisher: New Delhi Viva 2003Availability: Items available for loan: [Call number: 658.8 BRO] (1).

Six weeks to marketing excellence

by Jay,Ros | .

Edition: Material type: Text Text Publisher: UK Hoder& Stoughton 2003Availability: Items available for loan: [Call number: 658.8 CMI] (1).

Strategic marketing

by Cravens, David W | Piercy, Nigel F.

Edition: 7.0Material type: Text Text Publisher: Boston Mc graw-hill/ Irwin 2003Availability: Items available for loan: [Call number: 658.8 CRA] (1).

High-impact marketing on a low-impact budget

by John Kremer | Daniel McComas.

Edition: Material type: Text Text Publisher: Mumbai Jaico 1999Availability: Items available for loan: [Call number: 658.8 JOH] (1).

Marketing management

by Czinkota | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Vikas 2002Availability: Items available for loan: [Call number: 658.8 CZI] (1).

Marketing management

by Cravens | Woodruff.

Edition: Material type: Text Text Publisher: New Delhi A I T B S 2002Availability: Items available for loan: [Call number: 658.8 CRA] (1).

Contemporary marketing

by Boone, Louis E | Kurtz, David L.

Edition: 10.0Material type: Text Text Publisher: Fortworth Harcourt college 2001Availability: Items available for loan: [Call number: 658.8 BOO] (1).

Marketing management and strategy

by Doyle, Peter | .

Edition: 3.0Material type: Text Text Publisher: London Prentice Hall 2002Availability: Items available for loan: [Call number: 658.8 DOY] (1).

Marketing management

by Chatterjee, B K | .

Edition: 4.0Material type: Text Text Publisher: Jaico Publishing House 2002Availability: Items available for loan: [Call number: 658.8 CHA] (1).

Marketing and entrepreneurship in SMEs

by Carson,David | McGowan.

Edition: Material type: Text Text Publisher: Londun Financial times /Prentice Hall 1995Availability: Items available for loan: [Call number: 658.8 CAR] (1).

Market-based management

by Best, Roger | .

Edition: 2.0Material type: Text Text Publisher: New Jersey Prentice Hall 2000Availability: Items available for loan: [Call number: 658.8 BES] (1).

Marketing strategy and competitive positioning

by Saunders, Hooley | .

Edition: 2.0Material type: Text Text Publisher: Europe Prentice Hall 1998Availability: Items available for loan: [Call number: 658.8 HOO] (1).

Marketing management in the 21st century

by Capon, Noel | Hulbert, James M.

Edition: Material type: Text Text Publisher: New Jersy Prentice Hall 2001Availability: Items available for loan: [Call number: 658.8 CAP] (1).

Strategic market management

by Aaker, David | .

Edition: Material type: Text Text Publisher: John wiley & Sons Availability: Items available for loan: [Call number: 658.8 AAK] (1).

Marketing

by Baker, Michael J | .

Edition: Material type: Text Text Publisher: London Routledge 2001Availability: Items available for loan: [Call number: 658.8 BAK.4(R)] (1).

Marketing

by Baker, Michael J | .

Edition: Material type: Text Text Publisher: London Routledge 2001Availability: Items available for loan: [Call number: 658.8 BAK.4(R)] (1).

Marketing

by Baker, Michael J | .

Edition: Material type: Text Text Publisher: London Routledge 2001Availability: Items available for loan: [Call number: 658.8 BAK.4(R)] (1).

Marketing

by Baker, Michael J | .

Edition: Material type: Text Text Publisher: London Routledge 2001Availability: Items available for loan: [Call number: 658.8 BAK.4(R)] (1).

Marketing

by Baker, Michael J | .

Edition: Material type: Text Text Publisher: London Routledge 2001Availability: Items available for loan: [Call number: 658.8 BAK.4(R)] (1).

Strategic market management

by Aaker, David A | .

Edition: 5.0Material type: Text Text Publisher: John Wiley & Sons, Inc. John wiley 2000Availability: Items available for loan: [Call number: 658.8 AAK] (1).

Marketing

by Jain, Subhash C | .

Edition: 6.0Material type: Text Text Publisher: 2000Availability: Items available for loan: [Call number: 658.8 JAI;1] (1).

Using market knowledge

by Deshpande,Rohit | .

Edition: Material type: Text Text Publisher: New delhi sage publication 2000Availability: Items available for loan: [Call number: 658.8 DES] (1).

Marketing Management

by Darymple, Douglas J | .

Edition: 7.0Material type: Text Text Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: [Call number: 658.8 DAL] (1).

Strategic marketing management cases (With Floppy Disk)

by Cravens,David W | .

Edition: Material type: Text Text Publisher: Boston Irwin McGraw-Hill 2000Availability: Items available for loan: [Call number: 658.8 CRA] (1).

Marketing management

by Boyd, Harper | .

Edition: Material type: Text Text Publisher: Boston Irwin/ McGraw-Hill 1998Availability: Items available for loan: [Call number: 658.8 BOY] (1).

Consumer psychology for marketing

by Foxall Gordon | Brown.

Edition: 2.0Material type: Text Text Publisher: London ITP 1998Availability: Items available for loan: [Call number: 658.8 FOX] (1).

Marketing management

by Bagozzi, Richard P | Rosa, Jose Antonio.

Edition: Material type: Text Text Publisher: London Prentice-Hall International, Inc. 1998Availability: Items available for loan: [Call number: 658.8 BAG] (1).

Modern marketing management

by Chandrasekharan Nair, K | Jose Paul.

Edition: Material type: Text Text Publisher: Bombay Himalaya Publishing House 1996Availability: Items available for loan: [Call number: 658.8 CHA] (1).

Mastering marketing

by Foster, Douglas | Davis, John.

Edition: 3.0Material type: Text Text Publisher: Houdmills Macmillan 1994Availability: Items available for loan: [Call number: 658.8 FOS] (1).

Market-based management

by Best, Roger J | .

Edition: Material type: Text Text Publisher: New Jersy Prentice-Hall 1997Availability: Items available for loan: [Call number: 658.8 BES] (1).

Competitive positioning

by Hooley, Graham J | .

Edition: Material type: Text Text Publisher: New York Prentice Hall 1993Availability: Items available for loan: [Call number: 658.8 HOO] (1).

Marketing management

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 6.0Material type: Text Text Publisher: New york The McGraw-Hill Companies, Inc. 1997Availability: Items available for loan: [Call number: 658.8 GUI] (1).

Copyright © 2021. Library & Information Centre, Indian Institute of Management Kozhikode
Koha version:19.05.02.000