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Marketing strategy and competitive positioning

by Hooley , Graham.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Pearson; 2017Availability: No items available Checked out (1).

Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Pocket Books; 1996Availability: Items available for loan: [Call number: 659.127.6 AAK;2/B] (1).

Strategic brand management: Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan: [Call number: 659.127.6 KEL;4/S.4] (4). Checked out (1).

Customer relationship management: Concept and application

by Kumar, Alok | Sinha, chhabi | Sharma, Rakesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Springer; 2012Availability: Items available for loan: [Call number: 658.818 ALO;1/C] (2).

Advertising management 

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson; 2006Availability: Items available for loan: [Call number: 659.113.8 BAT/A.5] (2).

Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

High-tech people, high-touch HR Are we missing the humane touch?

by Chatterjee, Debashis | Dhal, Manoranchan | Pati, Surya Prakash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Bloomsbury 2013Availability: Items available for loan: [Call number: 658.3 CHA;1/H] (3).

HR and leadership chalenges for businesses in India

by Chatterjee, Debashis | Dhal, Manoranjan | Krishnan, T. N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: MacMillan Publishers India Ltd 2011Availability: Items available for loan: [Call number: 658:316.46(540) CHA/L] (3).

Principles of marketing:

by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2018Availability: Items available for loan: [Call number: 658.8 KOT;5/P.17] (10).

Thank You Economy

by Vaynerchuk , Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: HarperCollins e-books; 2011Availability: Items available for loan: [Call number: 658.818 VAY/T] (1).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

Specialty Shop Retailing: How You Can Succeed in Today's Market

by Schroeder , Carol L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Henschelhaus Publishing, Inc. 2018Availability: Items available for loan: [Call number: 658.87(540) MAL/S] (1).

Marketing research: Text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.12 NAR/M] (3).

Business strategy: Essentials you always wanted to know

by Vibrant Publishers.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Vibrant Publishers; 2018Availability: Items available for loan: [Call number: 658.012.2 VIB/B] (2).

Marketing strategy: A decision - focused approach

by Walker, Orville C Jr.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.2 WAL;1/M.7] (4).

Retailing management: Text and cases

by Pradhan, Swapna.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.87 SWA/R.5] (1).

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2016Availability: Items available for loan: [Call number: 658.8 KOT;9/M.15] (10).

Sales acceleration formula: Using data, technology, and inbound selling to go from $0 to $100 Million

by Roberge, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: Wiley; 2018Availability: Items available for loan: [Call number: 658.811 ROB/S] (1).

Outside-in management: The new age funda of wealth creation

by Malik,Shiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Finger print; 2017Availability: Items available for loan: [Call number: 65.016.7 MAL/O] (2).

Leading ladies: Inspiring stories of women who found their purpose with passion

by Rathour,Rohini.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: I_AM; 2016Availability: No items available Checked out (1).

Bedtime stories for managers: Farewell to lofty leadership....welcome engaging management

by Mintzberg,Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada: BK; 2019Availability: Items available for loan: [Call number: 658:316.46 MIN/B] (1).

Bridgital nation: Solving technology's people problem

by Chandrasekaran N | Purushothaman, Roopa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Penguin Random House India; 2019Availability: Items available for loan: [Call number: 658.586 CHA/B] (1).

Visual analytics for management: Translational science and applications in practice

by Bendoly, Eliot ed | Clark, Sacha ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Wellesley-Cambridge Press; 2019Availability: Items available for loan: [Call number: 65:681.3.016 BEN/V] (1).

The handbook of behavioral operations

by Donohue, Karen ed | Katok, Elena ed | Leider, Stephen ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Wiley; 2019Availability: No items available Checked out (1).

Leadership and self deception: Getting out of the box

by The Arbinger Institute.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Berrett-Koehler Publishers, Inc.; 2018Availability: Items available for loan: [Call number: 658:316.46 ARB/L] (1).

The handbook of competency mapping: Understanding, designing and implementing competency models

by Sanghi, Seema.

Edition: 3 rd Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Sage; 2016Availability: Items available for loan: [Call number: 658.3.108.37 SAN/H.3] (1).

Essentials of business analytics: An introduction to the methodology and its applications

by Pochiraju, Bhimasankaram ed | Seshadri, Sridha ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Springer; 2018Availability: Items available for loan: [Call number: 658.008.1 POC/E] (1).

Enterprise risk management: From incentives to controls

by Lam, James.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: Wiley; 2014Availability: Items available for loan: [Call number: 658.155 LAM/E.2] (1).

Management of small-scale industries

by Deolankar,Vivek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Common wealth publishers; 2017Availability: Items available for loan: [Call number: 334.713 DEO/M] (1).

The 21 irrefutable law of leadership: Follow them and people will follow you

by Maxwell, John C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Maanu Graphics Publishers; 2013Availability: Items available for loan: [Call number: 658:316.46 MAX/T] (1).

The stress solution: The 4 steps to reset your body, mind, relationships & purpose

by Chatterjee, Rangan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Penguin Life; 2019Availability: Items available for loan: [Call number: 159.9.016.1 CHA/S] (1).

Financial management

by Pandey, I M.

Edition: 11th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Vikas Publishing House; 2016Availability: Items available for loan: [Call number: 658.15 PAN;1/F] (2).

Big data: Using smart big data analytics and metrics to make better decisions and improve performance

by Marr, Bernard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Wiley; 2015Availability: Items available for loan: [Call number: 65.012.45 BER/B] (1).

On AI, analytics, and the new machine age

by HBR.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business Review; 2019Availability: Items available for loan: [Call number: 658:681.31 HBP] (1).

Social entrepreneurship: Modern approach to social value creation

by Brooks, Arthur C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pearson, 2009Availability: No items available Checked out (1).

IoT Inc.: How your company can use the internet of things to win in the outcome economy

by Sinclair,Bruce.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw Hill; 2017Availability: No items available Checked out (1).

Handbook of research on the psychological contract at work

by Griep , Yannick ed | Cooper, Cary ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: No items available Checked out (1).

Topgrading

by Smart, Bradford.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Penguin Group, 2005Availability: Items available for loan: [Call number: 658 SMA/T] (1).

Leadership sustainability: Seven disciplines to achieve the changes great leaders know

by Ulrich,Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Mcgraw Hill. Int; 2013Availability: Items available for loan: [Call number: 658(73)(092) SCH/T] (1).

Greats on leadership: Classic wisdom for modern managers

by Davis, Jocelyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; Nicholas Brealey, 2016Availability: Items available for loan: [Call number: 658:316.46 DAV;1/G] (2).

Alternative way of learning strategic management

by Krishna Kumar | Srivastava Ritu | Srivastava Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow; Self Published, 2017Availability: Items available for loan: [Call number: 65.012.2 KRI/A] (1).

Enhancing integrative thinking ability

by Krishna Kumar | Srivastava Ritu | Srivastava Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow; Self published, 2019Availability: Items available for loan: [Call number: 65:82-32 KRI/E] (1).

Sorry for what I did not teach you

by Krishna Kumar | Srivastava Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow; Self published, 2017Availability: Items available for loan: [Call number: 65:82-32 KRI/S] (1).

Miscellaneous (rare) papers on management

by Krishna Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow; Self published, Availability: Items available for loan: [Call number: 65.01 KRI/M] (1).

Fundamentals of management: Essential concepts and applications

by Robbins, Stephen P | Coulter, Mary | Cenzo, David De.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Pearson, 2017Availability: Items available for loan: [Call number: 65.01 ROB/F] (1).

High potential leader: how to grow fast, take on new responsibilities, and make an impact

by Charan, Ram | Willigan, Geri | Giffen, Deb.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Wiley, 2017Availability: Items available for loan: [Call number: 658:316.46 CHA/H] (1).

Pension fund governance: Global perspective on financial regulation

by Evans, John ed | Orszag, Michael ed | Piggott John ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK; Edward Elgar Publishing, 2008Availability: Items available for loan: [Call number: 331.25 EVA/P] (1).

Harvard business review manager's handbook: The 17 skills leaders need to stand out

by HBR.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business Review Press; 2017Availability: No items available Checked out (1).

Superbosses: How exceptional leaders master the flow of talent

by Finkelstein, Sydney.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK; Penguin Random House, 2016Availability: Items available for loan: [Call number: 658:316.46 FIN/S] (1).

Making of a CEO

by Krishnan, Sandheep K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Penguin; 2017Availability: Items available for loan: [Call number: 658:316.46 SAN/M] (1).

Study on coordination challenged in humanitarian supply chain

by Jhon, Lijo | Gurumurthy, Anand | Mateen, Arqum | Unnithan, Anandakuttan B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode: Indian institute of Management Kozhikode; 2019Availability: Items available for reference: [Call number: 658.3 JOH/S] (1).

Survival of alternative logics in mature fields; The case of alternative schools in India

by Subramanian, Balaji | Chatterjee, Debabrata | Kumar, Manish | Sinha, Anusbha Shekhar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode: Indian Institute of Management Kozhikode; 2019Availability: Items available for reference: [Call number: 65:378 SUB/S] (1).

Les Comptes de Grand Pere Courtes histories interessantes pour lesgestionnaires bases

by Krishna Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Jeevan Reprographics; 2017Availability: Items available for loan: [Call number: 65:82-32=133.1 KRI/L] (1).

Geschichten vom Groben Vater; interessante kurzgeschichten fur Manager Basierend auf indis

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 65:82-32=112.2 KRI/G] (1).

Tales of Grandfather: Interesting Short Stories for Managers Based on Indian Exper

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 65:82-32 KRI/T] (1).

Case Method for Management Education

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow; Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 65:37 KRI/C] (1).

Understanding Strategic Management in a simple manner with focus on strategy implementation

by Krishna kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 658.012.2 KRI/U] (1).

Case Analysis & Instructors guide for Case in Strategic Management Indian Experiences

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 658.012.2 KRI/C] (1).

Cases in Strategic Management Indian Experiences

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 658.012.2 KRI/C] (1).

Organisation and Ownership: A comparative study of General management functions in do

by Krishna Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 658.11 KRI/O] (1).

Memorable tourism experience and the post-consumption outcomes of houseboat tourism in Kerala

by Yadav, Janardan Krishna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode: Indian Institute of Management Kozhikode; 2019Availability: Items available for reference: [Call number: 338.48 YAD/M] (1).

Stories of Grandfather; Short Stories for Managers

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Mudranik Technologies; 2017Availability: Items available for loan: [Call number: 65:82-32=581.11 KRI/S] (1).

Cuentos de Gran Padre; Interesantes Historias Cortas para Gerentes Basado en Experi

by Krishna Kumar | Srivastava, Ritu | Srivastava, Ruchi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lucknow: Jeevan Reprographics; 2017Availability: Items available for loan: [Call number: 65:82-32=134.2 KRI/C] (1).

Disruptive technologies: Understand, evaluate, respond

by Armstrong, P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Kogan Page; 2017Availability: No items available Checked out (1).

Building the internet of things Implement new business models, disrupt competitors, transfor

by Kranz, Maciej.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; John Wiley & Sons: 2017Availability: No items available Checked out (1).

Hard thing about hard thing: Building a business when there are no easy answers

by Horowitz,Ben.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Harper Business; 2014Availability: Items available for loan: [Call number: 658.114.1 HOR/H] (1).

Factfulness: Ten reasons we're wrong about the world and why things are better than you think

by Rosling, Hans.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sceptre; 2018Availability: Items available for loan: [Call number: 159.952.6 ROS/F] (1).

Hospitality business development

by Hassanien, Ahmed | Dale, Crispin | Clarke, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Routledge; 2010Availability: Items available for loan: [Call number: 649.9:658 HAS/H] (1).

Grid The decision making tool for every business

by Watkinson, Matt.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Penguin; 2017Availability: Items available for loan: [Call number: 658.008.1 WAT/G] (1).

Sales and distribution management Decision, strategies, and cases

by Still, Richard R. et al.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Pearson, 2017Availability: Items available for loan: [Call number: 658.811 STI/S.6] (1).

Sage handbook of tourism management [Part 2]: Applications of theories and concepts to tourism

by Cooper, Chris | Volo, Serena | Gartner, William C | Scott, Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 338.48(035) COO/S] (1).

Essentials of corporate communication

by Van riel, Cees B M | Fombrun, Charles J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Routledge; 2007Availability: Items available for loan: [Call number: 658:316.77 CEE/E] (1).

Operations management Managing global supply chains

by Venkadaraman, Ray R | Pinto, Jeffrey K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newdelhi: Sage; 2018Availability: Items available for loan: [Call number: 658.7 VEN/O] (1).

Case theory in business and management Reinventing case study research

by Gummesson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658(078.7) GUM/C] (1).

Cases and exercises in organization development & change

by Anderson, Donald L ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 65.016.7 AND/C] (1).

Legends in marketing: Gerald Zaltman [Vol. 1-5]

by Sheth, Jagdish N ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658.8(092) MOO.1/L(R)] (5).

Dark side of CRM Customers, relationships and management

by Nguyen, Bang | Simkin, London | Canhoto, Ana Isabel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newyork: Routledge; 2016Availability: Items available for loan: (1).

Sage handbook of tourism management [Part 1]: Applications of theories and concepts to tourism

by Cooper, Chris at.al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 338.48(035) COO/S] (1).

Financial risk management: Identification, measurement and management

by Poblacion Garcia, Francisco J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Palgrave macmillan; 2017Availability: Items available for loan: [Call number: 336.71 GAR/F] (1).

Customer value, shareholder wealth community wellbeing: A roadmap for companies and investors

by Kilroy, Denis | Schneider, Marvin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Palgrave macmillan; 2017Availability: Items available for loan: [Call number: 658 KIL/C] (1).

Equity derivatives: Corporate and institutional applications

by Schofield, Neil C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Springer; 2017Availability: Items available for loan: [Call number: 336.761 SCH/E] (1).

Asset management: Portfolio construction, performance and returns

by Satchell, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Springer; 2016Availability: Items available for loan: [Call number: 336.763.268 SAT/A] (1).

Creating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS) annual conference/ Vol. I

by Stieler, Maximilian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Springer; 2017Availability: Items available for loan: [Call number: 658.8 STI.1/C] (1).

Advances in corporate branding

by Balmer, John.M.T et.al | Powell, Shaun M | Kernstock, Joachim | Brexendorf, Tim Oliver.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Palgrave macmillan; 2018Availability: No items available Checked out (1).

Cyber security.Simply.Make it happen.: Leverging digitization through IT security

by Abolhassan, Ferri.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Springer; 2017Availability: Items available for loan: [Call number: 681.324.004 ABO/C] (1).

Emotion in organizational change: An interdisciplinary exploration

by Talat, Usman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Palgrave macmillan; 2017Availability: Items available for loan: [Call number: 65.016.7 TAL/E] (1).

Creating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS)/ Vol. II

by Stieler, Maximilian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Springer; 2017Availability: Items available for loan: [Call number: 658.8 STI.2/C] (1).

Descriptive data mining

by Oslon, David L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Springer Singapore; 2017Availability: Items available for loan: [Call number: 658:681.3.016 OLS/D] (1).

Global brand strategy: World-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Palgrave Macmillan; 2017Availability: No items available Checked out (1).

Corporate social responsibility in India: Some empirical evidence

by Raju, Siva S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore: Springer; 2017Availability: Items available for loan: [Call number: 658:3.086 SIV/C] (1).

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