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Brands and the brain: how to use neuroscience to create impactful brands

by Sahay, Arvind.

Publisher: Gurugram; Penguin Random House, 2022Availability: No items available Checked out (1).

Brands and the brain: how to use neuroscience to create impactful brands

by Sahay, Arvind.

Publisher: Gurugram; Penguin Random House, 2022Availability: No items available Checked out (1).

Elephants and cheetahs: the beauty of operations

by Mukherjee, Saral.

Publisher: Gurugram; Penguin, 2021Availability: Items available for loan: [Call number: 658.5 MUK/B] (1).

Role of boards: building sustainable competitive edge

by Sing,Pritam | Bhandarker, Asha | Verma, Subir.

Publisher: New Delhi; SAGE, 2021Availability: Items available for loan: [Call number: 65.012.432 SIN/R] (1).

Platform business models: frameworks, concepts and design

by Srinivasan, R.

Publisher: Singapore; Springer, 2021Availability: No items available Checked out (1).

Strategic innovative marketing and tourism:7th ICSIMAT, Athenian Riviera, Greece, 2018

by Kavoura, Androniki Ed | Kefallonitis, Efstathios Ed | Giovanis, Apostolos Ed.

Publisher: Switzerland; Springer, 2019Availability: Items available for loan: [Call number: 658.8 KAV.1/S] (2).
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Art of leadership

by Manning, George.

Edition: 5th ed. Publisher: New York; McGraw-Hill Education, 2015Availability: No items available Checked out (1).
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Financial risk management: an end user perspective

by Chance, Don M.

Publisher: Singapore; World Scientific, 2020Availability: No items available Checked out (1).

Management history: text and case

by witzel, Morgen.

Publisher: London; Routledge, 2009Availability: Items available for loan: [Call number: 65(091) WIT;1/M] (2).

Change by design: how design thinking transforms organizations and inspires innovation

by Brown, Tim | Katz, Barry.

Publisher: New York; Harper Business, 2019Availability: Items available for loan: [Call number: 65.016.7 BRO/C] (1).

Applied psychology in talent management

by Cascio , Wayne F | Aguinis, Herman.

Edition: 8th ed. Publisher: Los Angels; Sage Publications, 2018Availability: Items available for loan: [Call number: 658.3(73) CAS/A.8] (1).

Critical perspectives on public systems management in India: through the lens of district administration

by Nayak, Amar KJR.

Publisher: New York; Routledge, 2021Availability: No items available Checked out (1).

Strategy huddle: management lessons from sports

by Dhayanithy, Deepak | Chatterjee, Debashis sed.

Publisher: New Delhi; Sage, 2021Availability: Items available for loan: [Call number: 658.012.2:796 DEE;1/S] (2).

Work of managers: towards a practice theory of management

by Tengblad, Stefan ed.

Publisher: New York; Oxford University Press, 2012Availability: No items available Checked out (1).

Foundations of founding: a handbook for startup CEOs

by Clayton, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Orla Kelly Self Publishing Services, 2018Availability: Items available for loan: [Call number: 658.114 CLA/F] (1).

Design thinking: the handbook

by Uebernickel, Falk et al.

Publisher: Singapore: WS Professional, 2020Availability: No items available Checked out (1).

Science of mind management

by Mukundananda, Swami.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai; Westland, 2020Availability: Items available for loan: [Call number: 159.9.016.1 SWA/S] (1).

Marketing management: Indian cases

by Pearson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Utter Pradesh; Pearson Education, 2018Availability: Items available for loan: [Call number: 658.8(540)(078.7) PER/M] (1).

Management 101: from hiring and firing to imparting new skills, an essential guide to management strategies

by Soundering, Stephen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Massachusetts; Adams Media, 2017Availability: Items available for loan: [Call number: 65 SOU/M] (1).

Management by trust Path of success

by Sinha, M. P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Blue Rose Publishers, 2018Availability: Items available for loan: [Call number: 65.01 SIN/M] (1).

Art of war

by Tzu, Sun.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Fingerprint! Publishing, 2018Availability: Items available for loan: [Call number: 355.01 TZU/A] (1).

Product management case study approach: new app ideation & launch

by Verma, Devesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Self Published, 2020Availability: Items available for loan: [Call number: 658.5(078.7) VER/P] (1).

Guide to the project management body of knowledge: PMBOK guide

by Project Management Institute.

Edition: 6 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Project Management Institute, 2017Availability: Items available for loan: [Call number: 658.001.66 PMI/G.6] (1).

Personal MBA A world-class business education in a single volume

by Kaufman, Josh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Penguin, 2020Availability: Items available for loan: [Call number: 658 KAU/P] (1).

Corporate Chanakya Successful management the chanakya way

by Pillai, Radhakrishnan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai; Jaico Publishing House, 2010Availability: No items available Checked out (1).

CEO factory Management lessons from hindustan unilever

by Sitapati, Sudhir.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Juggernaut books, 2019Availability: Items available for loan: [Call number: 658 SUD/C] (1).

Startup playbook Founder-to-founder advice from two startup veterans

by Bhargava, Rajat | Herman, Will.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Lioncrest publishing, 2020Availability: Items available for loan: [Call number: 658.114.1 BHA/S] (1).

No rules rules : Netflix and the culture of reinvention

by Hastings, Reed | Meyer, Erin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Penguin Random House 2020Availability: Items available for loan: [Call number: 621.397(73) HAS/N] (1).

Indian boss at work : Thinking global acting indian

by Correa, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi SAGE Publications India Pvt Ltd 2020Availability: Items available for loan: [Call number: 658:316.46 COR/I] (1).

Digital marketing analytics: Making sense of consumer data in a digital world

by Hemann, Chuck | Burbary, Ken.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson, 2019Availability: Items available for loan: [Call number: 658.8:681.324 HEM/D] (1).

Pause with questions and scout for answers: Questions become answers for leading self and others

by Gopalakrishnan, Udayakumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai; Notion press, 2018Availability: Items available for loan: [Call number: 658 UDA/P] (1).

Mastering the challenges of leading change: Inspire the people and succeed where others fail

by Dallas,H.James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey; Wiley & Sons, 2015Availability: Items available for loan: [Call number: 65.016.7 DAL/M] (1).

Tata vs Mistry: Battle for India's greatest business empire

by Gupta, Deepali.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhil; Juggernaut Books, 2019Availability: Items available for loan: [Call number: 658:669.14 GUP/T] (1).

Power to people: Building an enabling workplace culture

by Pant, Ghanshyam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai; Notion press, 2019Availability: Items available for loan: [Call number: 65.012.323 PAN/P] (1).

Operations and supply chain management: Essentials you always wanted to know

by Mcdonough,Ashley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Vibrant Publishers, 2020Availability: Items available for loan: [Call number: 65.012.34 MCD/O] (1).

Get your dream job: Step by step guide to clear any interview with confidence

by Bhatia, Piyush.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Happy self publishing, 2017Availability: Items available for loan: [Call number: 658.3.108.37 BHA/G] (1).

Beyond strategy : The impact of next generation companies

by Andersen, Michael Moesgaard | Poulfelt, Flemming.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2014Availability: No items available Checked out (1).

Extreme Teaming: Lessons in complex, cross-sector leadership

by Edmondson, Amy C | Harvey, Jean-Francois.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK; Emerald publishing limited, 2017Availability: No items available Checked out (1).

Tech whisperer On digital transformation and the technologies that enable it

by Bindra, Jaspreet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India Penguin books, 2019Availability: Items available for loan: [Call number: 658.589 BIN/T] (1).

Practical applications of hr analytics: A set-by-set guide

by Banarjee, Pratyush | Pandey,Jatin | Gupta, Manish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Sage Publications, 2019Availability: Items available for loan: [Call number: 658.3:519.2 BAN/P] (1).

Issues in entrepreneurship and small business management

by Sage.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage, 2018Availability: Items available for loan: [Call number: 658.114.1 SAG/I] (1).

Digital leadership Changing paradigms for changing times

by Sheninger, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; Corwin, 2019Availability: Items available for loan: [Call number: 658:313.46 SHE/D] (1).

Future focused leaders: Relate,innovate, and invigorate for real educational change

by Ziegler, Bill | Ramage, Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Corwin, 2017Availability: No items available Checked out (1).

25 habits of highly successful investors How to invest for profit in today's changing markets

by Sander, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Adams Media, 2013Availability: Items available for loan: [Call number: 336.767 SAN/T] (1).

Dealstorming The secret weapon that can solve your toughest sales challenges

by Sanders, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Portfolio 2016Availability: Items available for loan: [Call number: 658.811 SAN/D] (1).

Managing the millennials: discover the core competencies for managing today's workforce

by Espinoza, Chip | Ukleja Mick.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Wiley, 2016Availability: Items available for loan: [Call number: 658.3:316.474 ESP/M] (1).

What happens now: Reinvent yourself as a leader before your business outruns you

by Hillen, John | Nevins, Mark D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai: Jaico Publishing House, 2018Availability: Items available for loan: [Call number: 658:316.46 HIL/W] (1).

Great at work: The hidden habits of top performers

by Hansen, Morten T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Simon & Schuster 2018Availability: No items available Checked out (1).

From oberoi to oyo Behind the scenes with the movers and shakers of India's hotel industry

by Narayanan, Chitra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Portfolio, 2020Availability: Items available for loan: [Call number: 658:640.4 CHI/F] (1).

Back from the brink: Turning Escorts around

by Seetha | Gupta, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Harper Business 2020Availability: Items available for loan: [Call number: 658.012.2 SEE/B] (1).

Strategy of global branding and brand equity

by Lee, Alvin [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: No items available Checked out (1).

Knowledge management in organizations : A critical introduction

by Hislop, Donald | Rachelle, Bosua | Helms, Remko.

Edition: 4th Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2018Availability: Items available for loan: [Call number: 65.012.45 HIS/K.3] (2).

Learning and talent development

by Stewart, Jim | Rigg, Clare.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London CIPD 2011Availability: Items available for loan: [Call number: 658.3.36 STE/L] (1).

Strategic marketing

by Cravens, David W | Piercy, Nigel F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Mac Graw hill: 2006Availability: Items available for loan: [Call number: 658.012.2 CRA/S.8] (2).

Retailing management Analysis, planning and control

by Walters, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; Palgrave Macmillan: 1994Availability: Items available for loan: [Call number: 658.87 WAL/R] (1).

Pivot to the future: Discovering value and creating growth in a disrupted world Abbosh, Omar

by Abbosh, Omar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; Nicholas Brealey Publishing: 2019Availability: Items available for loan: [Call number: 658.012.2 ABB/P] (1).

Developing global executives: the lessons of international experience.

by McCall, Morgan W | Hollenbeck, George P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston: Harvard Business Review Press, 2002Availability: No items available Checked out (1).

Marketing management: Indian cases

by Gupta, Prachi [et.al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UP; Pearson, 2018Availability: Items available for loan: [Call number: 658.8(078.7) GUP;4/M] (10).

Handbook of social media management: value chain and business models in changing media markets.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Springer, 2014Availability: Items available for loan: [Call number: 65:316.774 FRI/H] (1).

Building a storybrand Clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh: HarperCollins, 2017Availability: No items available Checked out (1).

Assessing marketing strategy performance

by Moorman, Christine | Lehmann, Donald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge: Marketing Science Institute, 2004Availability: Items available for loan: [Call number: 658.8 MOO/A] (1).

Marketing strategy and competitive positioning

by Hooley , Graham.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Pearson; 2017Availability: No items available Checked out (1).

Building strong brands

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Pocket Books; 1996Availability: Items available for loan: [Call number: 659.127.6 AAK;2/B] (1).

Strategic brand management: Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan: [Call number: 659.127.6 KEL;4/S.4] (4). Checked out (1).

Customer relationship management: Concept and application

by Kumar, Alok | Sinha, chhabi | Sharma, Rakesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Springer; 2012Availability: Items available for loan: [Call number: 658.818 ALO;1/C] (2).

Advertising management 

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson; 2006Availability: Items available for loan: [Call number: 659.113.8 BAT/A.5] (2).

Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

High-tech people, high-touch HR Are we missing the humane touch?

by Chatterjee, Debashis | Dhal, Manoranchan | Pati, Surya Prakash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Bloomsbury 2013Availability: Items available for loan: [Call number: 658.3 CHA;1/H] (3).

HR and leadership chalenges for businesses in India

by Chatterjee, Debashis | Dhal, Manoranjan | Krishnan, T. N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: MacMillan Publishers India Ltd 2011Availability: Items available for loan: [Call number: 658:316.46(540) CHA/L] (3).

Principles of marketing:

by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2018Availability: Items available for loan: [Call number: 658.8 KOT;5/P.17] (10).

Thank You Economy

by Vaynerchuk , Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: HarperCollins e-books; 2011Availability: Items available for loan: [Call number: 658.818 VAY/T] (1).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

Specialty Shop Retailing: How You Can Succeed in Today's Market

by Schroeder , Carol L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA Henschelhaus Publishing, Inc. 2018Availability: Items available for loan: [Call number: 658.87(540) MAL/S] (1).

Marketing research: Text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.12 NAR/M] (3).

Business strategy: Essentials you always wanted to know

by Vibrant Publishers.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Vibrant Publishers; 2018Availability: Items available for loan: [Call number: 658.012.2 VIB/B] (2).

Marketing strategy: A decision - focused approach

by Walker, Orville C Jr.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.2 WAL;1/M.7] (4).

Retailing management: Text and cases

by Pradhan, Swapna.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.87 SWA/R.5] (1).

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2016Availability: Items available for loan: [Call number: 658.8 KOT;9/M.15] (10).

Sales acceleration formula: Using data, technology, and inbound selling to go from $0 to $100 Million

by Roberge, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: Wiley; 2018Availability: Items available for loan: [Call number: 658.811 ROB/S] (1).

Outside-in management: The new age funda of wealth creation

by Malik,Shiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Finger print; 2017Availability: Items available for loan: [Call number: 65.016.7 MAL/O] (2).

Leading ladies: Inspiring stories of women who found their purpose with passion

by Rathour,Rohini.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: I_AM; 2016Availability: No items available Checked out (1).

Bedtime stories for managers: Farewell to lofty leadership....welcome engaging management

by Mintzberg,Henry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada: BK; 2019Availability: Items available for loan: [Call number: 658:316.46 MIN/B] (1).

Bridgital nation: Solving technology's people problem

by Chandrasekaran N | Purushothaman, Roopa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Penguin Random House India; 2019Availability: Items available for loan: [Call number: 658.586 CHA/B] (1).

Visual analytics for management: Translational science and applications in practice

by Bendoly, Eliot ed | Clark, Sacha ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Wellesley-Cambridge Press; 2019Availability: Items available for loan: [Call number: 65:681.3.016 BEN/V] (1).

The handbook of behavioral operations

by Donohue, Karen ed | Katok, Elena ed | Leider, Stephen ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Wiley; 2019Availability: No items available Checked out (1).

Leadership and self deception: Getting out of the box

by The Arbinger Institute.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Berrett-Koehler Publishers, Inc.; 2018Availability: Items available for loan: [Call number: 658:316.46 ARB/L] (1).

The handbook of competency mapping: Understanding, designing and implementing competency models

by Sanghi, Seema.

Edition: 3 rd Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Sage; 2016Availability: Items available for loan: [Call number: 658.3.108.37 SAN/H.3] (1).

Essentials of business analytics: An introduction to the methodology and its applications

by Pochiraju, Bhimasankaram ed | Seshadri, Sridha ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Springer; 2018Availability: Items available for loan: [Call number: 658.008.1 POC/E] (1).

Enterprise risk management: From incentives to controls

by Lam, James.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: Wiley; 2014Availability: Items available for loan: [Call number: 658.155 LAM/E.2] (1).

Management of small-scale industries

by Deolankar,Vivek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Common wealth publishers; 2017Availability: Items available for loan: [Call number: 334.713 DEO/M] (1).

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