|
|
|
Marketing value metrics A new metrics model to measure marketing effectiveness
by McDonald, Malcolm | Mouncey, Peter | Maklan, Stan. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page c2014Availability: Items available for loan:
[Call number: 658.8 MCD/M]
(1).
|
|
|
|
Cutting edge marketing analytics
by Venkatesan, Rajkumar | Farris, Paul. Edition: Material type: Text Publisher: Pearson FT Press 2014Availability: Items available for loan:
[Call number: 658.8 VEN/C]
(1).
|
|
|
|
Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS/C]
(1).
|
|
|
|
Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS/C]
(1).
|
|
|
|
Demarketing
by Bradley, Nigel ed | Blythe, Jim ed. Edition: Material type: Text Publisher: London Routledge 2014Availability: Items available for loan:
[Call number: 658.8 BRA/D]
(1).
|
|
|
|
Marketing scales handbook (V6): A Compilation of Multi-Item Measures for Consume
by Bruner II, Gordon C. Material type: Text; Format:
print
; Literary form:
Not fiction
Online access: Click Here to Access E-Book Availability: Items available for loan:
[Call number: 658.8 GOR.6/M]
(1).
|
|
|
|
Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc
by Bruner II, Gordon C. Material type: Text; Format:
print
; Literary form:
Not fiction
Online access: Click Here to Access E-Book Availability: Items available for loan:
[Call number: 658.8 GOR.7/M]
(1).
|
|
|
|
Marketing management strategies
by Ferrell, O C | Hartline, Michael D. Edition: 5 thMaterial type: Text Publisher: New Zealand South western cengage learning 2011Availability: Items available for loan:
[Call number: 658.8 FER/M]
(1).
|
|
|
|
Marketing accountability
by McDonald, Malcolm | Mouncey, Peter. Edition: Material type: Text Publisher: London Kogan 2009Availability: Items available for loan:
[Call number: 658.8 MCD/M]
(1).
|
|
|
|
Proceedings of 4th IIMA conference on Marketing in emerging economies
by Indian Institute of Management Ahmedabad | . Edition: Material type: Text Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2010Availability: Items available for loan:
[Call number: 658.8(1-773) IIM/P]
(1).
|
|
|
|
Business marketing
by Havaldar, Krishna K | . Edition: 3.0Material type: Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan:
[Call number: 658.8 HAV/B]
(1).
|
|
|
|
Business marketing
by Havaldar, Krishna K | . Edition: 3.0Material type: Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan:
[Call number: 658.8 HAV/B]
(1).
|
|
|
|
Marketing strategy Vol 1
by Cadogan, John W | . Edition: Material type: Text Publisher: New Delhi Sage 2009Availability: Items available for loan:
[Call number: 658.8 CAD.1(R)]
(1).
|
|
|
|
Marketing strategy Vol 2
by Cadogan, John W | . Edition: Material type: Text Publisher: New Delhi Sage 2009Availability: Items available for loan:
[Call number: 658.8 CAD.2(R)]
(1).
|
|
|
|
Marketing strategy Vol 3
by Cadogan, John W | . Edition: Material type: Text Publisher: New Delhi Sage 2009Availability: Items available for loan:
[Call number: 658.8 CAD.3(R)]
(1).
|
|
|
|
Marketing strategy Vol 4
by Cadogan, John W | . Edition: Material type: Text Publisher: New Delhi Sage 2009Availability: Items available for loan:
[Call number: 658.8 CAD.4(R)]
(1).
|
|
|
|
Marketing strategy Vol 5
by Cadogan, John W | . Edition: Material type: Text Publisher: New Delhi Sage 2009Availability: Items available for loan:
[Call number: 658.8 CAD.5(R)]
(1).
|
|
|
|
Marketing strategy Vol 6
by Cadogan, John W | . Edition: Material type: Text Publisher: New Delhi Sage 2009Availability: Items available for loan:
[Call number: 658.8 CAD.6(R)]
(1).
|
|
|
|
Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: Hoboken John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS]
(1).
|
|
|
|
Marketing calculator
by Powell,Guy R | . Edition: Material type: Text Publisher: Singapore John Wiley & Sons (Asia) 2008Availability: Items available for loan:
[Call number: 658.8 POW]
(1).
|
|
|
|
Marketing strategy masterclass
by Fifield, Paul | . Edition: Material type: Text Publisher: Amsterdam Elsevier 2008Availability: Items available for loan:
[Call number: 658.8 FIF]
(1).
|
|
|
|
Marketing accountability imperative
by Dunn,Michael | Halsall,Chris. Edition: Material type: Text Publisher: San Francisco Jossey -Bass 2009Availability: Items available for loan:
[Call number: 658.8 DUN]
(1).
|
|
|
|
Creating market insight
by Smith, Brian D | Raspin, Paul G. Edition: Material type: Text Publisher: England John Wiley & Sons 2008Availability: Items available for loan:
[Call number: 658.8 SMI]
(1).
|
|
|
|
Business to business marketing
by Michel, Daniel et al | . Edition: 2.0Material type: Text Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan:
[Call number: 658.8 MIL]
(1).
|
|
|
|
Marketing strategy
by Fifield, Paul | . Edition: 3.0Material type: Text Publisher: Amsterdam Elsevier 2007Availability: Items available for loan:
[Call number: 658.8 FIF]
(1).
|
|
|
|
Marketing finance
by Ward, Keith | . Edition: Material type: Text Publisher: Amsterdam Elsevier 2004Availability: Items available for loan:
[Call number: 658.8 WAR]
(1).
|
|
|
|
Conversations with marketing masters
by Mazur, Laura | Miles, Louella. Edition: Material type: Text Publisher: England John Wiley & Sons 2007Availability: Items available for loan:
[Call number: 658.8 MAZ]
(1).
|
|
|
|
Marketing management
by Jayachandran, S | . Edition: Material type: Text Publisher: Excel Books 2004Availability: Items available for loan:
[Call number: 658.8 JAY]
(1).
|
|
|
|
Marketing in the new global order
by Panda, Tapan K. ed | Donthu, Naveen ed. Edition: Material type: Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan:
[Call number: 658.8 PAN]
(1).
|
|
|
|
Applications in basic marketing
by Perreault, William D | McCarthy, E. Jerome. Edition: Material type: Text Publisher: Boston McGraw Hill 2006Availability: Items available for loan:
[Call number: 658.8 PER]
(1).
|
|
|
|
Essentials of marketing (with CD-ROM)
by Perreault, William | McCarthy, E Jerome. Edition: 10.0Material type: Text Publisher: New York McGraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 PER]
(1).
|
|
|
|
Marketing management
by Peter, Paul J | Donnelly, James H. Edition: 8.0Material type: Text Publisher: Boston McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.8 PET]
(1).
|
|
|
|
Marketing[with CD-ROM]
by Kerin, Roger A | . Edition: 8.0Material type: Text Publisher: Boston McGraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 KER]
(1).
|
|
|
|
Frame work for marketing management
by Kotler, Philip | . Edition: 2.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT;1]
(1).
|
|
|
|
Six sigma for marketing processes
by Creveling, Clyde M | . Edition: Material type: Text Publisher: Upper saddle river Prentice Hall 2006Availability: Items available for loan:
[Call number: 658.56 CRE]
(1).
|
|
|
|
Strategic marketing
by Bowersox Donald J | Cooper Bixby M. Edition: Material type: Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.8 BOW]
(1).
|
|
|
|
Mass Affluence
by Nunes, Paul | Johnson, Brian. Edition: Material type: Text Publisher: Boston HBS 2004Availability: Items available for loan:
[Call number: 658.8 NUN]
(1).
|
|
|
|
Marketing management text and cases
by Dolan, Robert J | . Edition: Material type: Text Publisher: Boston McGraw-Hill Irwim 2002Availability: Items available for loan:
[Call number: 658.8 DOL]
(1).
|
|
|
|
One stop marketing
by Forsyth, Patrick | . Edition: Material type: Text Publisher: London ICSA Publishing 1998Availability: Items available for loan:
[Call number: 658.8 FOR]
(1).
|
|
|
|
Strategic marketing management
by Anderson, Carol H | Vincze, Julian W. Edition: 2.0Material type: Text Publisher: Boston Houghton Mifflin Company 2002Availability: Items available for loan:
[Call number: 658.8 AND]
(1).
|
|
|
|
Marketing
by Stokes, David | . Edition: 3.0Material type: Text Publisher: New York Cotinuum 2002Availability: Items available for loan:
[Call number: 658.8 STO]
(1).
|
|
|
|
Marketing management
by Meek, Helen | Meek, Richard. Edition: Material type: Text Publisher: Canterbury Institute of Financial Sevices 2001Availability: Items available for loan:
[Call number: 658.8 MEE]
(1).
|
|
|
|
Strategic marketing
by Drummond, Graeme | Ensor, John. Edition: 2.0Material type: Text Publisher: Oxford Butterworh Heinemann 2001Availability: Items available for loan:
[Call number: 658.8 DRU]
(1).
|
|
|
|
Introduction to marketing
by Palmer, Adrian | . Edition: Material type: Text Publisher: New Delhi Oxford 2004Availability: Items available for loan:
[Call number: 658.8 PAL]
(1).
|
|
|
|
Marketing management
by Kotler, Philip | . Edition: 11.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT]
(1).
|
|
|
|
Essentials of marketing : a global managerial approach
by Perreault, William D. Edition: Material type: Text Publisher: New York ; McGraw-Hill Irwin ; 2006Availability: Items available for loan:
[Call number: 658.8 PER]
(1).
|
|
|
|
Marketing
by Kerin, Roger A. Edition: Material type: Text Publisher: Boston ; McGraw-Hill Irwin ; 2006Availability: Items available for loan:
[Call number: 658.8 KER]
(1).
|
|
|
|
Marketing
by Jain, Subhash C | . Edition: 6.0Material type: Text Publisher: 2000Availability: Items available for loan:
[Call number: 658.8 JAI;1]
(1).
|
|
|
|
International marketing
by Varey, Richard J | Lewis, Barbara R. Edition: Material type: Text Publisher: London Routledge 2000Availability: Items available for loan:
[Call number: 658.8(100) VAR]
(1).
|