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Marketing value metrics A new metrics model to measure marketing effectiveness
by McDonald, Malcolm | Mouncey, Peter | Maklan, Stan. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page c2014Availability: Items available for loan:
[Call number: 658.8 MCD/M]
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Cutting edge marketing analytics
by Venkatesan, Rajkumar | Farris, Paul. Edition: Material type: Text Publisher: Pearson FT Press 2014Availability: Items available for loan:
[Call number: 658.8 VEN/C]
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Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS/C]
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Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS/C]
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Marketing accountability
by McDonald, Malcolm | Mouncey, Peter. Edition: Material type: Text Publisher: London Kogan 2009Availability: Items available for loan:
[Call number: 658.8 MCD/M]
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Proceedings of 4th IIMA conference on Marketing in emerging economies
by Indian Institute of Management Ahmedabad | . Edition: Material type: Text Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2010Availability: Items available for loan:
[Call number: 658.8(1-773) IIM/P]
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Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: Hoboken John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS]
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Marketing calculator
by Powell,Guy R | . Edition: Material type: Text Publisher: Singapore John Wiley & Sons (Asia) 2008Availability: Items available for loan:
[Call number: 658.8 POW]
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Creating market insight
by Smith, Brian D | Raspin, Paul G. Edition: Material type: Text Publisher: England John Wiley & Sons 2008Availability: Items available for loan:
[Call number: 658.8 SMI]
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Business to business marketing
by Michel, Daniel et al | . Edition: 2.0Material type: Text Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan:
[Call number: 658.8 MIL]
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Marketing finance
by Ward, Keith | . Edition: Material type: Text Publisher: Amsterdam Elsevier 2004Availability: Items available for loan:
[Call number: 658.8 WAR]
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Conversations with marketing masters
by Mazur, Laura | Miles, Louella. Edition: Material type: Text Publisher: England John Wiley & Sons 2007Availability: Items available for loan:
[Call number: 658.8 MAZ]
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Marketing in the new global order
by Panda, Tapan K. ed | Donthu, Naveen ed. Edition: Material type: Text Publisher: New Delhi Excel Books 2007Availability: Items available for loan:
[Call number: 658.8 PAN]
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Applications in basic marketing
by Perreault, William D | McCarthy, E. Jerome. Edition: Material type: Text Publisher: Boston McGraw Hill 2006Availability: Items available for loan:
[Call number: 658.8 PER]
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Essentials of marketing (with CD-ROM)
by Perreault, William | McCarthy, E Jerome. Edition: 10.0Material type: Text Publisher: New York McGraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 PER]
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Marketing management
by Peter, Paul J | Donnelly, James H. Edition: 8.0Material type: Text Publisher: Boston McGraw-Hill 2004Availability: Items available for loan:
[Call number: 658.8 PET]
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Marketing[with CD-ROM]
by Kerin, Roger A | . Edition: 8.0Material type: Text Publisher: Boston McGraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 KER]
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Frame work for marketing management
by Kotler, Philip | . Edition: 2.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT;1]
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Mass Affluence
by Nunes, Paul | Johnson, Brian. Edition: Material type: Text Publisher: Boston HBS 2004Availability: Items available for loan:
[Call number: 658.8 NUN]
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Marketing
by Stokes, David | . Edition: 3.0Material type: Text Publisher: New York Cotinuum 2002Availability: Items available for loan:
[Call number: 658.8 STO]
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Marketing management
by Meek, Helen | Meek, Richard. Edition: Material type: Text Publisher: Canterbury Institute of Financial Sevices 2001Availability: Items available for loan:
[Call number: 658.8 MEE]
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Introduction to marketing
by Palmer, Adrian | . Edition: Material type: Text Publisher: New Delhi Oxford 2004Availability: Items available for loan:
[Call number: 658.8 PAL]
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Marketing management
by Kotler, Philip | . Edition: 11.0Material type: Text Publisher: New Delhi Pearson Education 2003Availability: Items available for loan:
[Call number: 658.8 KOT]
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International marketing
by Varey, Richard J | Lewis, Barbara R. Edition: Material type: Text Publisher: London Routledge 2000Availability: Items available for loan:
[Call number: 658.8(100) VAR]
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