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Marketing scales handbook (V6): A Compilation of Multi-Item Measures for Consume

by Bruner II, Gordon C.

Material type: Text Text; Format: print ; Literary form: Not fiction Online access: Click Here to Access E-Book Availability: Items available for loan: [Call number: 658.8 GOR.6/M] (1).

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Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc

by Bruner II, Gordon C.

Material type: Text Text; Format: print ; Literary form: Not fiction Online access: Click Here to Access E-Book Availability: Items available for loan: [Call number: 658.8 GOR.7/M] (1).

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