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21.
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Rolling out new priducts across international markets
by Chryssochoidis, George M | . Edition: Material type:  Text Publisher: New York Palgrave Macmillan 2004Availability: Items available for loan:
[Call number: 658.5 GEO]
(1).
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22.
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Product management
by Lehmann, Donald | Winer,Russell. Edition: 3.0Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi; Tata McGraw Hill, 2002Availability: Items available for loan:
[Call number: 658.5 LEH/P]
(1).
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23.
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New products management
by Crawford,C.Merle | Dibenedetto,Anthony. Edition: 8.0Material type: Text Publisher: Boston Tata McGraw Hill 2003Availability: No items available Checked out (1).
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24.
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Improving product reliability
by Levin, Mark A | Kalal, Ted T. Edition: Material type: Text Publisher: Chichester John Wiley and Sons 2003Availability: No items available Checked out (1).
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25.
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Brand royalty
by Haig, Matt | . Edition: Material type: Text Publisher: London Kogan page 2004Availability: Items available for loan:
[Call number: 659.127.6 HAI]
(1).
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26.
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Innovation Management
by Afuah, Allan | . Edition: 2.0Material type: Text Publisher: Newyork Oxford university press 2003Availability: Items available for loan:
[Call number: 658.584 AFU]
(1).
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27.
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Brand aid
by VanAuken, Brad | . Edition: Material type: Text Publisher: New York American Management Association 2003Availability: Items available for loan:
[Call number: 659.127.6 VAN]
(1).
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28.
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Marketing the unknown
by Miller, Paul | . Edition: Material type: Text Publisher: New York John Wiley & Sons 1999Availability: Items available for loan:
[Call number: 658.8 MIL]
(1).
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29.
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Product innovation
by Rainey, David L | . Edition: Material type: Text Publisher: Cambridge Cambridge University Press 2005Availability: Items available for loan:
[Call number: 658.589 RAI]
(1).
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30.
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Mass Affluence
by Nunes, Paul | Johnson, Brian. Edition: Material type: Text Publisher: Boston HBS 2004Availability: Items available for loan:
[Call number: 658.8 NUN]
(1).
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31.
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Product manager's field guide
by Gorchels, Linda | . Edition: Material type: Text Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan:
[Call number: 658.5 GOR]
(1).
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32.
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From brand vision to brand evaluation
by Chernatony, Leslie de | . Edition: 2.0Material type: Text Publisher: Amsterdam Elsevier 2006Availability: Items available for loan:
[Call number: 659.127.6 CHE]
(1).
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33.
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Information and management systems for product customization
by Blecker, Thorsten et al | . Edition: Material type: Text Publisher: New York Springer 2005Availability: Items available for loan:
[Call number: 658.512 BLE]
(1).
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34.
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Juicing the orange
by Fallon, Pat | Senn, Fred. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston; Harvard Business school press, 2006Availability: Items available for loan:
[Call number: 658.8 FAL/J]
(1).
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35.
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Designing winning products
by Woodside, Arch G. ed | Liukko, Timo ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam; JAI, 2000Availability: Items available for loan:
[Call number: 658.5 WOO/D]
(1).
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36.
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Case studies in marketing research and product management
by ICFAI | . Edition: Material type: Text Publisher: Hyderabad ICFAI Centre for Management Research 2006Availability: Items available for loan:
[Call number: 658.8.012.12 ICF]
(1).
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37.
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Product manager's handbook (with CD-ROM)
by Gorchels, Linda | . Edition: 3.0Material type: Text Publisher: New York McGraw - Hill 2006Availability: Items available for loan:
[Call number: 658.8 GOR]
(1).
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38.
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Product policy
by Wind, Yoram J | . Edition: Material type: Text Publisher: Massachusetts Addison Wesley 1982Availability: Items available for loan:
[Call number: 658.5 WIN]
(1).
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39.
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Philosophy of branding
by Braun, Thom | . Edition: Material type: Text Publisher: London Kogan Page 2004Availability: Items available for loan:
[Call number: 659.127.6 BRA]
(1).
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40.
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Product design and development
by Ulrich, Karl T | Eppinger, Steven D. Edition: 3.0Material type: Text Publisher: New Delhi McGraw-Hill 2004Availability: No items available Checked out (1).
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