|
|
61.
|
Brand rewired
by Chasser, Anne H | Wolfe, Jennifer C. Edition: Material type:  Text Publisher: Hoboken Wiley 2010Availability: Items available for loan:
[Call number: 659.127.6 CHA/B]
(1).
|
|
|
62.
|
Your gut is still not smarter than your head: How disciplined, fact-based market
by Clancy, Kevin J | Krieg, Peter. Edition: 1stMaterial type: Text Publisher: New Jersey; Canada John Wiley & Sons 2007Availability: Items available for loan:
[Call number: 658.8 CLA/Y]
(1).
|
|
|
63.
|
Balanced brand
by Foley, John | Kendrick, Julie. Edition: Material type: Text Publisher: San Francisco Jossey-Bass 2006Availability: Items available for loan:
[Call number: 659.127.6 FOL/B]
(1).
|
|
|
64.
|
Mass customization information systems in business
by Blecker, Thorsten | Friedrich, Gerhard. Edition: Material type: Text Publisher: UK IGI Global 2007Availability: Items available for loan:
[Call number: 65.012.45 BLE/M]
(1).
|
|
|
65.
|
Positioning the brand
by Riezebos, Rik | Grinten, Jaap van der. Edition: Material type: Text Publisher: New York Routledge 2011Availability: Items available for loan:
[Call number: 659.127.6 RIE/P]
(1).
|
|
|
66.
|
Lean machine
by Oosterwal, Dantar P | . Edition: Material type: Text Publisher: New York Amacom 2010Availability: Items available for loan:
[Call number: 658.589 OOS/C]
(1).
|
|
|
67.
|
Green marketing management
by Dahlstrom, Robert | . Edition: Material type: Text Publisher: UK South-Western Cengage Learning 2011Availability: Items available for loan:
[Call number: 658.8 DAH/G]
(1).
|
|
|
68.
|
Priceless
by Lasalle, Diana | Britton, Terry A. Edition: Material type: Text Publisher: Boston Harvard business School 2003Availability: Items available for loan:
[Call number: 658.5 LAS/P]
(1).
|
|
|
69.
|
Strategic brand management for B2B markets
by Sarin, Sharad | . Edition: Material type: Text Publisher: Los Angeles Sage 2010Availability: Items available for loan:
[Call number: 659.127.6 SAR/S]
(1).
|
|
|
70.
|
Beyond price
by Plantes, Mary Kay | Finfrock, Robert D. Edition: Material type: Text Publisher: Austin Green Leaf Book Group Press 2009Availability: No items available Checked out (1).
|
|
|
71.
|
Branding and sustainable competitive advantage
by Kapoor, Avinash | Kulshrestha, Chinmaya. Edition: Material type: Text Publisher: Hershey Business Science Reference (IGI Global) 2012Availability: Items available for loan:
[Call number: 659.127.6 KAP/B]
(1).
|
|
|
72.
|
Luxury strategy
by Kapferer, Jean-Noel | Bastien, Vincent. Edition: 2.0Material type: Text Publisher: London Kogan Page 2012Availability: Items available for loan:
[Call number: 658.8 KAP/L]
(1).
|
|
|
73.
|
Authenticity
by Gilmore, James H | Pine II, B. Joseph. Edition: Material type: Text Publisher: Boston Harvard Business Press 2007Availability: Items available for loan:
[Call number: 658.818 GIL/A]
(1).
|
|
|
74.
|
Brands and brand management Vol 1
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.1(R)]
(1).
|
|
|
75.
|
Brands and brand management Vol 2
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.2(R)]
(1).
|
|
|
76.
|
Brands and brand management Vol 3
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.3(R)]
(1).
|
|
|
77.
|
Brands and brand management Vol 4
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.4(R)]
(1).
|
|
|
78.
|
The luxury strategy
by Kapferer,J. N | Bastien, V. Edition: Material type: Text Publisher: London kogan page 2009Availability: Items available for loan:
[Call number: 658.8 KAP]
(1).
|
|
|
79.
|
Product management
by Lehmann, Donald | Winer,Russell. Edition: 4.0Material type: Text Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan:
[Call number: 658.5 DON/P]
(1).
|
|
|
80.
|
Asian brand strategy
by Roll,Martin. Edition: Material type: Text Publisher: NewYork ; Palgrave ; 2006Availability: Items available for loan:
[Call number: 658.626(5) ROL]
(1).
|