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Shopper marketing and the role of in-store marketing

by Grewal, Dhruv ed | Roggeveen, Annie L. ed | Nordfalt, Jens ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Emerald 2014Availability: Items available for loan: [Call number: 658.8 GRE/S] (1).

Brand meaning management

by Maclnnis, Deborah J | Park, C. Whan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Emerald 2015Availability: Items available for loan: [Call number: 659.127.6 MAC/B] (1).

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