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Advertising and promotion: an integrated marketing communications perspective

by Blech, George E | Belch ,Michael A | Purani, Keyoor.

Edition: 12 ed. Publisher: Chennai; McGraw Hill, 2021Availability: Items available for loan: [Call number: 659.1 BLE/A] (1).

Building a storybrand Clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh: HarperCollins, 2017Availability: No items available Checked out (1).

Amul's India :Based on 50 years of amul advertising

by daCunha communications.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India Collins business c2012Availability: Items available for loan: [Call number: 659.127.6 HAR/A ] (1).

Advalue

by Butterfield, Leslie ed | .

Edition: Material type: Text Text Publisher: UK Butterworth-Heinemann 2003Availability: Items available for loan: [Call number: 659.1 BUT] (1).

Advertising and promotion

by Hackley, Chris | .

Edition: Material type: Text Text Publisher: London Sage Publications 2005Availability: Items available for loan: [Call number: 659.1 HAC] (1).

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