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Brands and the brain: how to use neuroscience to create impactful brands
by Sahay, Arvind. Publisher: Gurugram; Penguin Random House, 2022Availability: No items available Checked out (1).
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Brands and the brain: how to use neuroscience to create impactful brands
by Sahay, Arvind. Publisher: Gurugram; Penguin Random House, 2022Availability: No items available Checked out (1).
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Strategic brand management: Building, Measuring, and Managing Brand Equity
by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac. Edition: 4th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan:
[Call number: 659.127.6 KEL;4/S.4]
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Brand meaning management
by Maclnnis, Deborah J | Park, C. Whan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Emerald 2015Availability: Items available for loan:
[Call number: 659.127.6 MAC/B]
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Vertical brand portfolio management Strategies for integrated brand management between manufacturers and retailers
by Bakker, Diederich. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Germany Springer Gabler 2013Availability: Items available for loan:
[Call number: 659.127.6 BAK/V]
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Brand management Research, theory and practice
by Heding, Tide | Knudtzen, Charlotte F | Bjerre, Mogens. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Routledge c2016Availability: Items available for loan:
[Call number: 659.127.6 HED/B]
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Strategic brand management
by Bhatia, Mukesh | . Edition: Material type: Text Publisher: New Delhi Regal Publications 2012Availability: Items available for loan:
[Call number: 659.127.6 BHA/S]
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24 Brand mantras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New Delhi Reponse 2009Availability: Items available for loan:
[Call number: 659.127.6 KAP/T]
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Brands as engines for profit
by Jones,john | . Edition: Material type: Text Publisher: NewDelhi TMH 2012Availability: Items available for loan:
[Call number: 659.127.6 JON/IS]
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Brand management
by Verma, Harsh V | . Edition: Material type: Text Publisher: New Delhi Excel books 2002Availability: Items available for loan:
[Call number: 659.127.6 VER/B]
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Product and Brand management
by Mathur, U.C | . Edition: 2.0Material type: Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan:
[Call number: 659.127.6 MAT/P]
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Draft FCB+ULKA brand building advertising
by Parameswaran, M G | Medh, kinjal. Edition: Material type: Text Publisher: New Delhi McGrawHill 2011Availability: Items available for loan:
[Call number: 659.127.6 PAR/B]
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New product and brand management
by . Edition: Material type: Text Publisher: USA ; Addison-Wesley ; 1990Availability: Items available for loan:
[Call number: 659.127.6 LIL]
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Brand management checklist
by . Edition: Material type: Text Publisher: New Delhi ; Kogan Page ; 2002Availability: Items available for loan:
[Call number: 659.127.6 BRA]
(1).
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Strategic brand management
by Keller, Kevin Lane | Parameswaran,M. G. Edition: 3.0Material type: Text Publisher: New Jersey Pearson Education 2011Availability: Items available for loan:
[Call number: 659.127.6 KEL;2/S]
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Personal brands: manage your life with talent and turn it into a unique experien
by Blanco, Roberto Alvarez del | . Edition: 1.0Material type: Text Publisher: UK Palgrave Macmillan 2010Availability: Items available for loan:
[Call number: 659.127.6 BLA/P]
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Case studies on brand management Vol.1
by Maldar, Nusrath Jahan ed | . Edition: Material type: Text Publisher: Hyderabad Icfai Books 2007Availability: Items available for loan:
[Call number: 658.8(078.7) MAL.1]
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Strategic brand management
by Keller, Kevin Lane | . Edition: 3.0Material type: Text Publisher: New Jersey Pearson Education 2008Availability: Items available for loan:
[Call number: 659.127.6 KEL;1]
(1).
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Building brands in the Indian market
by Panda, Tapan K | . Edition: Material type: Text Publisher: New Delhi Excel Books 2004Availability: Items available for loan:
[Call number: 659.127.6(540) PAN;1]
(1).
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Strategic brand management
by Ellioltt, Richard | Percy, Larry. Edition: Material type: Text Publisher: New Delhi Oxford University Press 2007Availability: Items available for loan:
[Call number: 659.127.6 ELL;1/S]
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Power brands
by Riesenbeck, Hajo | Perrey, Jesko. Edition: Material type: Text Publisher: Weinheim Wiley-VCH 2007Availability: Items available for loan:
[Call number: 659.127.6 RIE]
(1).
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Brand management
by Verma, Harsh V | . Edition: 2nd editioMaterial type: Text Publisher: Delhi Excel Books 2006Availability: Items available for loan:
[Call number: 659.127.6 VER]
(1).
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Strategic brand management
by Keller, Kelvin Lane | . Edition: 3.0Material type: Text Publisher: New Jersey Prentice Hall 2008Availability: Items available for loan:
[Call number: 659.127.6 KEL]
(1).
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New strategic brand management
by Kapferer, Jean-Noel | . Edition: Material type: Text Publisher: New Delhi Kogan page 2004Availability: Items available for loan:
[Call number: 659.127.6 KAP]
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B2B brand management
by Kotler, Philip | Pfoertsch, Waldemar. Edition: Material type: Text Publisher: Berlin Springer 2006Availability: Items available for loan:
[Call number: 659.127.6 KOT]
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Brand sense
by Lindstrom, Martin | . Edition: Material type: Text Publisher: London Kogan Page 2005Availability: Items available for loan:
[Call number: 659.127.6 LIN;1/B.2]
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Strategic brand management: Creating and sustaining brand equity long term
by Kapferer, Jean- Noel. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Kogan Page; 1992Availability: Items available for loan:
[Call number: 659.127.6 KAP;3/S.2]
(1).
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Strategic brand management
by Keller, Kevin Lane | . Edition: 2.0Material type: Text Publisher: New Jersey Prentice Hall 2003Availability: Items available for loan:
[Call number: 659.127.6 KEL;1]
(1).
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Case studies in brand management-Vol.1
by ICFAI Center for Management Re | . Edition: Material type: Text Publisher: Hyderabad ICFAI Center for Management Research 2004Availability: Items available for loan:
[Call number: 659.127.6(078.7) ICM]
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Managing Indian brands
by Ramesh Kumar, S | . Edition: 2.0Material type: Text Publisher: New Delhi Vikas Publishing 2002Availability: Items available for loan:
[Call number: 659.127.6 RAM]
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The essential guide to Brand Management Vol.4
by Cheverton, Peter | . Edition: 1st ed.Material type: Text Publisher: New Delhi Crest Publishing House 2005Availability: Items available for loan:
[Call number: 658 CHE.4(R)]
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18 brand astras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New Delhi Sage 2003Availability: Items available for loan:
[Call number: 659.127.6 KAP]
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Global brand strategy
by Gelder, Sicco Van | . Edition: Material type: Text Publisher: New Delhi Kogan Page 2004Availability: Items available for loan:
[Call number: 659.127.6 GEL]
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Advanced brand management
by Temporal, Paul | . Edition: Material type: Text Publisher: Singapore John Wiley & Sons 2002Availability: Items available for loan:
[Call number: 659.127.6 TEM]
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Omnipowerful Brand
by Delano, Frank | . Edition: Material type: Text Publisher: New York American management association 1999Availability: Items available for loan:
[Call number: 659.127.6 FRA]
(1).
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Brand new brand thinking
by Baskin,Merry | Earls,Mark. Edition: Material type: Text Publisher: London Kogan Page 2002Availability: Items available for loan:
[Call number: 659.127.6 MER]
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Destination branding
by Morgan, Nigel | Pride. Edition: Material type: Text Publisher: Oxford Butterworth &Heinemann 2003Availability: Items available for loan:
[Call number: 659.127.6 MOR]
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From brand vision to brand evaluation
by Chaernantony, Leslie De | . Edition: Material type: Text Publisher: Oxford Butterworth Heinmann 2001Availability: Items available for loan:
[Call number: 659.127.6 CHE]
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Strategic Brand Management
by Keller, Kelvin Lane | . Edition: Material type: Text Publisher: New Delhi Prentice hall 2003Availability: Items available for loan:
[Call number: 659.127.6 KEL]
(1).
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Brand warriors
by Gilmore, Fiona | . Edition: Material type: Text Publisher: London Profile books 2003Availability: Items available for loan:
[Call number: 659.127.6 FIO]
(1).
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Brand Failures
by Haig, Matt | . Edition: Material type: Text Publisher: London Kogan 2003Availability: Items available for loan:
[Call number: 659.127.6 MAT]
(1).
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Brand management
by Rik Riezebos | . Edition: Material type: Text Publisher: New York Prentice Hall 2003Availability: Items available for loan:
[Call number: 659.127.6 RIK]
(1).
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Designing brand identity
by Wheeler, Alina | . Edition: Material type: Text Publisher: New Jersey John Wiley & Sons 2003Availability: Items available for loan:
[Call number: 659.127.6 WHE]
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Inclusive branding
by Schmidt, Klaus | Ludlow, Chris. Edition: Material type: Text Publisher: London Palgrave Macmillan 2002Availability: Items available for loan:
[Call number: 659.127.6 KLU]
(1).
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Brand Driven
by Lepla, Fjoseph | Parker. Edition: Material type: Text Publisher: London Koganpage 2003Availability: Items available for loan:
[Call number: 659.127.6 LEP]
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Infinite asset
by Hill, Sam | Ledere, Chris. Edition: Material type: Text Publisher: Boston Harvard Business school press 2001Availability: Items available for loan:
[Call number: 659.127.6 HIL]
(1).
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Brand manners
by Pringle, Hamish | Gordon, William. Edition: Material type: Text Publisher: Chichester John wiley and sons 2003Availability: Items available for loan:
[Call number: 659.127.6 PRI]
(1).
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New product and brand management(With CD-ROM)
by Lilien, Gary L | Rangaswamy, Arvind. Edition: 2.0Material type: Text Publisher: New Jersey Prentice Hall 2003Availability: Items available for loan:
[Call number: 659.127.6 LIL]
(1).
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Brand child
by Lindstrom,Martin | . Edition: Material type: Text Publisher: London Kogan Page 2003Availability: Items available for loan:
[Call number: 659.127.6 MAR]
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Brand management
by Moorthy, Y L K | . Edition: Material type: Text Publisher: New Delhi Vikas Availability: Items available for loan:
[Call number: 659.127.6(540) MOO]
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The power of cult branding
by Ragas, Mathew W | Buend, Bolivar J. Edition: Material type: Text Publisher: USA Prima 2002Availability: Items available for loan:
[Call number: 659.127.6 RAG]
(1).
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Brand gym
by Taylor, David | . Edition: Material type: Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan:
[Call number: 659.127.6 TAY]
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Branded world
by Levine, Michael | . Edition: Material type: Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan:
[Call number: 659.127.6 LEV]
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Buzz(With Floppy Disk)
by Salzman, Marian | O'Reilly. Edition: Material type: Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan:
[Call number: 659.127.6 SAL]
(1).
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Ultimate book of business brands
by Dearlove, Des | . Edition: 2.0Material type: Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan:
[Call number: 659.127.6 STU]
(1).
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Bands, brands, and billions
by Pearlman, Lou | Smith, Wes. Edition: Material type: Text Publisher: USA McGraw- Hill 2002Availability: Items available for loan:
[Call number: 659.127.6 PEA]
(1).
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Brand management checklist(With CD-ROM)
by Vanauken, Brad | . Edition: Material type: Text Publisher: New Delhi Kogan Page 2002Availability: Items available for loan:
[Call number: 659.127.6 BRA]
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Building The brand driven business
by Davis, Scott M | Dunn, Michael. Edition: Material type: Text Publisher: San Francisco Jossey-Bass 2002Availability: Items available for loan:
[Call number: 659.127.6 DAV]
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It's not about size
by Dickinson, Paul | . Edition: Material type: Text Publisher: New Delhi Dolphin Press 2001Availability: Items available for loan:
[Call number: 659.127.6 DIC]
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Integrated branding
by Lepla, F Joseph | Parker, Lynn M. Edition: Material type: Text Publisher: New Delhi Kogan Page 2002Availability: Items available for loan:
[Call number: 659.127.6 LEP]
(1).
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Brand management
by Varma, Harsh V | . Edition: Material type: Text Publisher: New Delhi Excel Books 2002Availability: Items available for loan:
[Call number: 659.127.6 VER]
(1).
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Brand Management
by Das, Naveen | . Edition: Material type: Text Publisher: Hyderabad ICFAI Press 2002Availability: Items available for loan:
[Call number: 659.127.6 DAS]
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Global brands
by Ganesan, Senthil | . Edition: Material type: Text Publisher: ICFAI Press 2002Availability: Items available for loan:
[Call number: 659.127.6 SEN]
(1).
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Brands
by Chapman, Randall G | . Edition: 2.0Material type: Text Publisher: New Jersey Prentice Hall 1995Availability: Items available for loan:
[Call number: 659.127.6 CHA]
(1).
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4-D branding
by Gad, Thomas | . Edition: Material type: Text Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan:
[Call number: 659.127.6 GAD]
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Brands in the balance
by Drawbaugh, Kevin | . Edition: Material type: Text Publisher: Pearson education Asia 2001Availability: Items available for loan:
[Call number: 659.127.6 DRA]
(1).
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Harvard business review on brand management
by Harvard business School | . Edition: Material type: Text Publisher: Boston HBR 1999Availability: Items available for loan:
[Call number: 659.187.6 HBS]
(1).
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Clicks, brands and brands
by Lindstrom, Martin | . Edition: Material type: Text Publisher: London Kogan Page 2001Availability: Items available for loan:
[Call number: 659.127.6 LIN]
(1).
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Living the brand
by Ind, Nicholas | . Edition: Material type: Text Publisher: London Kogan Page 2001Availability: Items available for loan:
[Call number: 659.127.6 IND]
(1).
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Managing Indian brands
by Ramesh Kumar, S | . Edition: Material type: Text Publisher: New Delhi Vikas Publishing 2001Availability: Items available for loan:
[Call number: 659.127.6 RAM]
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TechnoBrands
by Pettis, Chuck | . Edition: Material type: Text Publisher: New Delhi Viva Books 2000Availability: Items available for loan:
[Call number: 659.127.6 PET]
(1).
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Managing bandwidth
by Croll, Alistair | Packman, Eric. Edition: Material type: Text Publisher: Delhi Pearson Education Asia 2000Availability: Items available for loan:
[Call number: 621.39 CRO]
(1).
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24 Brand mantras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New delhi Response Books 2001Availability: Items available for loan:
[Call number: 659.127.6 KAP]
(1).
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Expressive organization
by Schultz, Majken | Larsen. Edition: Material type: Text Publisher: NewYork Oxford University Press 2000Availability: Items available for loan:
[Call number: 659.127.6 SCH]
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Creating Corporate Reputations
by Dowling, Grahame | . Edition: Material type: Text Publisher: New york O.U.P 2001Availability: Items available for loan:
[Call number: 658 DOW]
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Art of marketing. Vol.7: Branding
by Randal, Geoffrey | . Edition: Material type: Text Publisher: New Delhi Crest Publishing House 2001Availability: Items available for loan:
[Call number: 658.8 RAN.7(R)]
(1).
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22 immutable laws of branding
by Ries Al | Ries, Laura. Edition: Material type: Text Publisher: London Harper Busines 1999Availability: Items available for loan:
[Call number: 659.127.6:34 RIE]
(1).
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22 immutable laws of branding
by Ries Al | . Edition: Material type: Text Publisher: London Harper Busines 1999Availability: Items available for loan:
[Call number: 659.127.6:34 RIE]
(1).
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Strategic brand management: Creating and sustaining brand equity long term
by Kapferer, Jean-Noel. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Kogan page; 1992Availability: Items available for loan:
[Call number: 659.127.6 KAP;1/S.2]
(1).
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Strategic brand management: Creating and sustaining brand equity long term
by Kapferer, Jean-Noel. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Kogan page; 1992Availability: Items available for loan:
[Call number: 659.127.6 KAP;2/S.2]
(1).
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Brand mindset
by Knapp, Duane | . Edition: Material type: Text Publisher: New York McGraw-Hill 2000Availability: Items available for loan:
[Call number: 659.127.6 KNA]
(1).
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New product and brand management(With CD-ROM)
by Lilien, Gary L | Rangaswamy, Arvind. Edition: Material type: Text Publisher: USA Addison-Wesley 1990Availability: Items available for loan:
[Call number: 659.127.6 LIL]
(1).
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Brand leadership
by Aaker, David | Joachimsthaler, Erich. Edition: Material type: Text Publisher: New York Free Press 2000Availability: Items available for loan:
[Call number: 659.127.6 AAK]
(1).
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Business the Richard Branson way
by Dearlove, Des | . Edition: Material type: Text Publisher: Bombay India book distributors 1999Availability: Items available for loan:
[Call number: 659.127.6 DEA]
(1).
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Strategic brand management: Creating and sustaining brand equity long term
by Kapferer, Jean-Noel. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Korgan Page; 1997Availability: Items available for loan:
[Call number: 659.127.6 KAP/S.2]
(1).
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