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Brands and the brain: how to use neuroscience to create impactful brands

by Sahay, Arvind.

Publisher: Gurugram; Penguin Random House, 2022Availability: No items available Checked out (1).

Brands and the brain: how to use neuroscience to create impactful brands

by Sahay, Arvind.

Publisher: Gurugram; Penguin Random House, 2022Availability: No items available Checked out (1).

Strategic brand management: Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan: [Call number: 659.127.6 KEL;4/S.4] (5).

Brand meaning management

by Maclnnis, Deborah J | Park, C. Whan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Emerald 2015Availability: Items available for loan: [Call number: 659.127.6 MAC/B] (1).

Vertical brand portfolio management Strategies for integrated brand management between manufacturers and retailers

by Bakker, Diederich.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Germany Springer Gabler 2013Availability: Items available for loan: [Call number: 659.127.6 BAK/V] (1).

Brand management Research, theory and practice

by Heding, Tide | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge c2016Availability: Items available for loan: [Call number: 659.127.6 HED/B] (1).

Strategic brand management

by Bhatia, Mukesh | .

Edition: Material type: Text Text Publisher: New Delhi Regal Publications 2012Availability: Items available for loan: [Call number: 659.127.6 BHA/S] (1).

24 Brand mantras

by Kapoor, Jagdeep | .

Edition: Material type: Text Text Publisher: New Delhi Reponse 2009Availability: Items available for loan: [Call number: 659.127.6 KAP/T] (1).

Brands as engines for profit

by Jones,john | .

Edition: Material type: Text Text Publisher: NewDelhi TMH 2012Availability: Items available for loan: [Call number: 659.127.6 JON/IS] (1).

Brand management

by Verma, Harsh V | .

Edition: Material type: Text Text Publisher: New Delhi Excel books 2002Availability: Items available for loan: [Call number: 659.127.6 VER/B] (1).

Product and Brand management

by Mathur, U.C | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Excel Books 2008Availability: Items available for loan: [Call number: 659.127.6 MAT/P] (1).

Draft FCB+ULKA brand building advertising

by Parameswaran, M G | Medh, kinjal.

Edition: Material type: Text Text Publisher: New Delhi McGrawHill 2011Availability: Items available for loan: [Call number: 659.127.6 PAR/B] (1).

New product and brand management

by .

Edition: Material type: Text Text Publisher: USA ; Addison-Wesley ; 1990Availability: Items available for loan: [Call number: 659.127.6 LIL] (1).

Brand management checklist

by .

Edition: Material type: Text Text Publisher: New Delhi ; Kogan Page ; 2002Availability: Items available for loan: [Call number: 659.127.6 BRA] (1).

Strategic brand management

by Keller, Kevin Lane | Parameswaran,M. G.

Edition: 3.0Material type: Text Text Publisher: New Jersey Pearson Education 2011Availability: Items available for loan: [Call number: 659.127.6 KEL;2/S] (1).

Personal brands: manage your life with talent and turn it into a unique experien

by Blanco, Roberto Alvarez del | .

Edition: 1.0Material type: Text Text Publisher: UK Palgrave Macmillan 2010Availability: Items available for loan: [Call number: 659.127.6 BLA/P] (1).

Case studies on brand management Vol.1

by Maldar, Nusrath Jahan ed | .

Edition: Material type: Text Text Publisher: Hyderabad Icfai Books 2007Availability: Items available for loan: [Call number: 658.8(078.7) MAL.1] (1).

Strategic brand management

by Keller, Kevin Lane | .

Edition: 3.0Material type: Text Text Publisher: New Jersey Pearson Education 2008Availability: Items available for loan: [Call number: 659.127.6 KEL;1] (1).

Building brands in the Indian market

by Panda, Tapan K | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2004Availability: Items available for loan: [Call number: 659.127.6(540) PAN;1] (1).

Strategic brand management

by Ellioltt, Richard | Percy, Larry.

Edition: Material type: Text Text Publisher: New Delhi Oxford University Press 2007Availability: Items available for loan: [Call number: 659.127.6 ELL;1/S] (2).

Power brands

by Riesenbeck, Hajo | Perrey, Jesko.

Edition: Material type: Text Text Publisher: Weinheim Wiley-VCH 2007Availability: Items available for loan: [Call number: 659.127.6 RIE] (1).

Brand management

by Verma, Harsh V | .

Edition: 2nd editioMaterial type: Text Text Publisher: Delhi Excel Books 2006Availability: Items available for loan: [Call number: 659.127.6 VER] (1).

Strategic brand management

by Keller, Kelvin Lane | .

Edition: 3.0Material type: Text Text Publisher: New Jersey Prentice Hall 2008Availability: Items available for loan: [Call number: 659.127.6 KEL] (1).

New strategic brand management

by Kapferer, Jean-Noel | .

Edition: Material type: Text Text Publisher: New Delhi Kogan page 2004Availability: Items available for loan: [Call number: 659.127.6 KAP] (1).

B2B brand management

by Kotler, Philip | Pfoertsch, Waldemar.

Edition: Material type: Text Text Publisher: Berlin Springer 2006Availability: Items available for loan: [Call number: 659.127.6 KOT] (1).

Brand sense

by Lindstrom, Martin | .

Edition: Material type: Text Text Publisher: London Kogan Page 2005Availability: Items available for loan: [Call number: 659.127.6 LIN;1/B.2] (3).

Strategic brand management: Creating and sustaining brand equity long term

by Kapferer, Jean- Noel.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page; 1992Availability: Items available for loan: [Call number: 659.127.6 KAP;3/S.2] (1).

Strategic brand management

by Keller, Kevin Lane | .

Edition: 2.0Material type: Text Text Publisher: New Jersey Prentice Hall 2003Availability: Items available for loan: [Call number: 659.127.6 KEL;1] (1).

Case studies in brand management-Vol.1

by ICFAI Center for Management Re | .

Edition: Material type: Text Text Publisher: Hyderabad ICFAI Center for Management Research 2004Availability: Items available for loan: [Call number: 659.127.6(078.7) ICM] (1).

Managing Indian brands

by Ramesh Kumar, S | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Vikas Publishing 2002Availability: Items available for loan: [Call number: 659.127.6 RAM] (1).

The essential guide to Brand Management Vol.4

by Cheverton, Peter | .

Edition: 1st ed.Material type: Text Text Publisher: New Delhi Crest Publishing House 2005Availability: Items available for loan: [Call number: 658 CHE.4(R)] (1).

18 brand astras

by Kapoor, Jagdeep | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2003Availability: Items available for loan: [Call number: 659.127.6 KAP] (1).

Global brand strategy

by Gelder, Sicco Van | .

Edition: Material type: Text Text Publisher: New Delhi Kogan Page 2004Availability: Items available for loan: [Call number: 659.127.6 GEL] (1).

Advanced brand management

by Temporal, Paul | .

Edition: Material type: Text Text Publisher: Singapore John Wiley & Sons 2002Availability: Items available for loan: [Call number: 659.127.6 TEM] (1).

Omnipowerful Brand

by Delano, Frank | .

Edition: Material type: Text Text Publisher: New York American management association 1999Availability: Items available for loan: [Call number: 659.127.6 FRA] (1).

Brand new brand thinking

by Baskin,Merry | Earls,Mark.

Edition: Material type: Text Text Publisher: London Kogan Page 2002Availability: Items available for loan: [Call number: 659.127.6 MER] (1).

Destination branding

by Morgan, Nigel | Pride.

Edition: Material type: Text Text Publisher: Oxford Butterworth &Heinemann 2003Availability: Items available for loan: [Call number: 659.127.6 MOR] (1).

From brand vision to brand evaluation

by Chaernantony, Leslie De | .

Edition: Material type: Text Text Publisher: Oxford Butterworth Heinmann 2001Availability: Items available for loan: [Call number: 659.127.6 CHE] (1).

Strategic Brand Management

by Keller, Kelvin Lane | .

Edition: Material type: Text Text Publisher: New Delhi Prentice hall 2003Availability: Items available for loan: [Call number: 659.127.6 KEL] (1).

Brand warriors

by Gilmore, Fiona | .

Edition: Material type: Text Text Publisher: London Profile books 2003Availability: Items available for loan: [Call number: 659.127.6 FIO] (1).

Brand Failures

by Haig, Matt | .

Edition: Material type: Text Text Publisher: London Kogan 2003Availability: Items available for loan: [Call number: 659.127.6 MAT] (1).

Brand management

by Rik Riezebos | .

Edition: Material type: Text Text Publisher: New York Prentice Hall 2003Availability: Items available for loan: [Call number: 659.127.6 RIK] (1).

Designing brand identity

by Wheeler, Alina | .

Edition: Material type: Text Text Publisher: New Jersey John Wiley & Sons 2003Availability: Items available for loan: [Call number: 659.127.6 WHE] (1).

Inclusive branding

by Schmidt, Klaus | Ludlow, Chris.

Edition: Material type: Text Text Publisher: London Palgrave Macmillan 2002Availability: Items available for loan: [Call number: 659.127.6 KLU] (1).

Brand Driven

by Lepla, Fjoseph | Parker.

Edition: Material type: Text Text Publisher: London Koganpage 2003Availability: Items available for loan: [Call number: 659.127.6 LEP] (1).

Infinite asset

by Hill, Sam | Ledere, Chris.

Edition: Material type: Text Text Publisher: Boston Harvard Business school press 2001Availability: Items available for loan: [Call number: 659.127.6 HIL] (1).

Brand manners

by Pringle, Hamish | Gordon, William.

Edition: Material type: Text Text Publisher: Chichester John wiley and sons 2003Availability: Items available for loan: [Call number: 659.127.6 PRI] (1).

New product and brand management(With CD-ROM)

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: 2.0Material type: Text Text Publisher: New Jersey Prentice Hall 2003Availability: Items available for loan: [Call number: 659.127.6 LIL] (1).

Brand child

by Lindstrom,Martin | .

Edition: Material type: Text Text Publisher: London Kogan Page 2003Availability: Items available for loan: [Call number: 659.127.6 MAR] (1).

Brand management

by Moorthy, Y L K | .

Edition: Material type: Text Text Publisher: New Delhi Vikas Availability: Items available for loan: [Call number: 659.127.6(540) MOO] (1).

The power of cult branding

by Ragas, Mathew W | Buend, Bolivar J.

Edition: Material type: Text Text Publisher: USA Prima 2002Availability: Items available for loan: [Call number: 659.127.6 RAG] (1).

Brand gym

by Taylor, David | .

Edition: Material type: Text Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan: [Call number: 659.127.6 TAY] (1).

Branded world

by Levine, Michael | .

Edition: Material type: Text Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan: [Call number: 659.127.6 LEV] (1).

Buzz(With Floppy Disk)

by Salzman, Marian | O'Reilly.

Edition: Material type: Text Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan: [Call number: 659.127.6 SAL] (1).

Ultimate book of business brands

by Dearlove, Des | .

Edition: 2.0Material type: Text Text Publisher: London John Wiley & Sons 2003Availability: Items available for loan: [Call number: 659.127.6 STU] (1).

Bands, brands, and billions

by Pearlman, Lou | Smith, Wes.

Edition: Material type: Text Text Publisher: USA McGraw- Hill 2002Availability: Items available for loan: [Call number: 659.127.6 PEA] (1).

Brand management checklist(With CD-ROM)

by Vanauken, Brad | .

Edition: Material type: Text Text Publisher: New Delhi Kogan Page 2002Availability: Items available for loan: [Call number: 659.127.6 BRA] (1).

Building The brand driven business

by Davis, Scott M | Dunn, Michael.

Edition: Material type: Text Text Publisher: San Francisco Jossey-Bass 2002Availability: Items available for loan: [Call number: 659.127.6 DAV] (1).

It's not about size

by Dickinson, Paul | .

Edition: Material type: Text Text Publisher: New Delhi Dolphin Press 2001Availability: Items available for loan: [Call number: 659.127.6 DIC] (1).

Integrated branding

by Lepla, F Joseph | Parker, Lynn M.

Edition: Material type: Text Text Publisher: New Delhi Kogan Page 2002Availability: Items available for loan: [Call number: 659.127.6 LEP] (1).

Brand management

by Varma, Harsh V | .

Edition: Material type: Text Text Publisher: New Delhi Excel Books 2002Availability: Items available for loan: [Call number: 659.127.6 VER] (1).

Brand Management

by Das, Naveen | .

Edition: Material type: Text Text Publisher: Hyderabad ICFAI Press 2002Availability: Items available for loan: [Call number: 659.127.6 DAS] (1).

Global brands

by Ganesan, Senthil | .

Edition: Material type: Text Text Publisher: ICFAI Press 2002Availability: Items available for loan: [Call number: 659.127.6 SEN] (1).

Brands

by Chapman, Randall G | .

Edition: 2.0Material type: Text Text Publisher: New Jersey Prentice Hall 1995Availability: Items available for loan: [Call number: 659.127.6 CHA] (1).

4-D branding

by Gad, Thomas | .

Edition: Material type: Text Text Publisher: New Delhi Pearson Education Asia 2001Availability: Items available for loan: [Call number: 659.127.6 GAD] (1).

Brands in the balance

by Drawbaugh, Kevin | .

Edition: Material type: Text Text Publisher: Pearson education Asia 2001Availability: Items available for loan: [Call number: 659.127.6 DRA] (1).

Harvard business review on brand management

by Harvard business School | .

Edition: Material type: Text Text Publisher: Boston HBR 1999Availability: Items available for loan: [Call number: 659.187.6 HBS] (1).

Clicks, brands and brands

by Lindstrom, Martin | .

Edition: Material type: Text Text Publisher: London Kogan Page 2001Availability: Items available for loan: [Call number: 659.127.6 LIN] (1).

Living the brand

by Ind, Nicholas | .

Edition: Material type: Text Text Publisher: London Kogan Page 2001Availability: Items available for loan: [Call number: 659.127.6 IND] (1).

Managing Indian brands

by Ramesh Kumar, S | .

Edition: Material type: Text Text Publisher: New Delhi Vikas Publishing 2001Availability: Items available for loan: [Call number: 659.127.6 RAM] (1).

TechnoBrands

by Pettis, Chuck | .

Edition: Material type: Text Text Publisher: New Delhi Viva Books 2000Availability: Items available for loan: [Call number: 659.127.6 PET] (1).

Managing bandwidth

by Croll, Alistair | Packman, Eric.

Edition: Material type: Text Text Publisher: Delhi Pearson Education Asia 2000Availability: Items available for loan: [Call number: 621.39 CRO] (1).

24 Brand mantras

by Kapoor, Jagdeep | .

Edition: Material type: Text Text Publisher: New delhi Response Books 2001Availability: Items available for loan: [Call number: 659.127.6 KAP] (1).

Expressive organization

by Schultz, Majken | Larsen.

Edition: Material type: Text Text Publisher: NewYork Oxford University Press 2000Availability: Items available for loan: [Call number: 659.127.6 SCH] (1).

Creating Corporate Reputations

by Dowling, Grahame | .

Edition: Material type: Text Text Publisher: New york O.U.P 2001Availability: Items available for loan: [Call number: 658 DOW] (1).

Art of marketing. Vol.7: Branding

by Randal, Geoffrey | .

Edition: Material type: Text Text Publisher: New Delhi Crest Publishing House 2001Availability: Items available for loan: [Call number: 658.8 RAN.7(R)] (1).

22 immutable laws of branding

by Ries Al | Ries, Laura.

Edition: Material type: Text Text Publisher: London Harper Busines 1999Availability: Items available for loan: [Call number: 659.127.6:34 RIE] (1).

22 immutable laws of branding

by Ries Al | .

Edition: Material type: Text Text Publisher: London Harper Busines 1999Availability: Items available for loan: [Call number: 659.127.6:34 RIE] (1).

Strategic brand management: Creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Kogan page; 1992Availability: Items available for loan: [Call number: 659.127.6 KAP;1/S.2] (1).

Strategic brand management: Creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Kogan page; 1992Availability: Items available for loan: [Call number: 659.127.6 KAP;2/S.2] (1).

Brand mindset

by Knapp, Duane | .

Edition: Material type: Text Text Publisher: New York McGraw-Hill 2000Availability: Items available for loan: [Call number: 659.127.6 KNA] (1).

New product and brand management(With CD-ROM)

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: Material type: Text Text Publisher: USA Addison-Wesley 1990Availability: Items available for loan: [Call number: 659.127.6 LIL] (1).

Brand leadership

by Aaker, David | Joachimsthaler, Erich.

Edition: Material type: Text Text Publisher: New York Free Press 2000Availability: Items available for loan: [Call number: 659.127.6 AAK] (1).

Business the Richard Branson way

by Dearlove, Des | .

Edition: Material type: Text Text Publisher: Bombay India book distributors 1999Availability: Items available for loan: [Call number: 659.127.6 DEA] (1).

Strategic brand management: Creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Korgan Page; 1997Availability: Items available for loan: [Call number: 659.127.6 KAP/S.2] (1).

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