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Experimental Marketing
by Schmitt, Bernd | . Edition: Material type:  Text Publisher: New York Free Press 1999Availability: Items available for loan:
[Call number: 658.8 SCH]
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Legendary brands
by Vincent, Laurence | . Edition: Material type: Text Publisher: Chicago Dearborn 2002Availability: Items available for loan:
[Call number: 659.127.6 VIN]
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9 Brand shaastras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New Delhi Response books 2004Availability: Items available for loan:
[Call number: 659.127.6 KAP]
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Brand portfolio strategy
by Aaker, David A | . Edition: Material type: Text Publisher: New York Free Press 2004Availability: Items available for loan:
[Call number: 659.127.6 AAK]
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Kellog on branding
by Tybout, Alice M. Ed | Calkins, Tim Ed. Edition: Material type: Text Publisher: New Jersy John Wiley and Sons 2005Availability: Items available for loan:
[Call number: 659.127.6 TYB]
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Momentum
by Ricci, Ron | Volkmann, John. Edition: Material type: Text Publisher: Boston Harvard Business school press 2003Availability: Items available for loan:
[Call number: 658.8 RIC]
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Reputation marketing
by Marconi J | . Edition: Material type: Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan:
[Call number: 659.4 MAR]
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Best of branding
by Gregory, J | . Edition: Material type: Text Publisher: New Delhi Tata McGraw-Hill 2004Availability: Items available for loan:
[Call number: 659.127.6 GRE]
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Branding across borders
by Gregory, James | Weichmann, Jack. Edition: Material type: Text Publisher: Chicago McGraw-Hill 2002Availability: Items available for loan:
[Call number: 659.127.6 GRE]
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Kellogg on branding
by Tybout, Alice M. ed | Calkins,Tim ed. Edition: Material type: Text Publisher: New Jersey John Wiley and Sons 2005Availability: Items available for loan:
[Call number: 659.127.6 TYB;1]
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Conquering consumerspace
by Solomon,Michael R | . Edition: Material type: Text Publisher: New York AMACOM 2003Availability: Items available for loan:
[Call number: 658.8 SOL]
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Private label strategy
by Nirmalya Kumar | Steenkamp, Jan-Benedict. Edition: Material type: Text Publisher: Massachusetts Harvard Business School Press 2007Availability: No items available Checked out (1).
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Why Johny can't brand
by Schley, Bill | Nichols, Carl. Edition: Material type: Text Publisher: New York Portfolio 2005Availability: Items available for loan:
[Call number: 659.27.6 SCH]
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Celebrity Sells
by Pringle, Hamish | . Edition: Material type: Text Publisher: England John Wiley & Sons Ltd. 2004Availability: Items available for loan:
[Call number: 659.127 PRI/C]
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