Your search returned 85 results.

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Experiential marketing: a practical guide to interactive brand experiences.

by Smilansky, Shirra.

Publisher: New York; Kogan Page, 2017Availability: No items available Checked out (1).

Storytelling: branding in practice

by Fog, Klaus et al.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin; Springer, 2010Availability: Items available for loan: [Call number: 659.127.6 FOG/S.2] (1).

Strategy of global branding and brand equity

by Lee, Alvin [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: No items available Checked out (1).

Building a storybrand Clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh: HarperCollins, 2017Availability: No items available Checked out (1).

The new emerging market multinationals: Four strategies for disrupting markets and building brands

by Chattopadhyay, Amitava | Batra, Rajeev | Ozsomer, Aysegul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw Hill Education, 2012Availability: Items available for loan: [Call number: 659.127.6 CHA/N] (1).

Brand marketing on instagram

by Bansal,Rishabh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Rishabh; 2018Availability: No items available Checked out (1).

New strategic brand management Advanced insights and strategic thinking

by Kapeferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page; 2012Availability: Items available for loan: [Call number: 659.127.6 KAP/N.5] (3).

Thank You Economy

by Vaynerchuk , Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: HarperCollins e-books; 2011Availability: Items available for loan: [Call number: 658.818 VAY/T] (1).

Creating value: The theory and practice of marketing semiotics research

by Oswald, Laura R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newyork: Oxford University press; 2015Availability: Items available for loan: [Call number: 659.1 OSW;1/C] (2).

Titan Inside india's most successful consumer brand

by Kamath, Vinay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Hachette: 2018Availability: Items available for loan: [Call number: 659.127.6(540) KAM/T] (1).

Advances in corporate branding

by Balmer, John.M.T et.al | Powell, Shaun M | Kernstock, Joachim | Brexendorf, Tim Oliver.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Palgrave macmillan; 2018Availability: Items available for loan: [Call number: 659.127.6 BAL/A] (1).

Global brand strategy: World-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Palgrave Macmillan; 2017Availability: Items available for loan: [Call number: 659.127.61 STE;1/G] (1).

Curious Marketer : Expeditions in branding and consumer behaviour/

by Bhat,Harish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Penguin Random House, 2017Availability: Items available for loan: [Call number: 659.127.6 BHA;1/C] (1). Checked out (1).

Brand storm surviving and thriving in the consumer led marketplace

by Nickles, Liz | Iyer, Savitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york Palgrave mcmillan c2012Availability: Items available for loan: [Call number: 659.127.6 NIC/B] (1).

Consumer brand relationships :Meaning, measuring, managing

by Fetscherin, Marc ed | Heilmann, Tobias.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2015Availability: Items available for loan: [Call number: 658.818 FET/C] (1).

Engaging consumers through branded entertainment and convergent media

by Parreno, Jose Marti | Mafe, Carla Ruiz | Scribner, Lisa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA IGI Global c2015Availability: No items available Checked out (1).

Retail marketing and branding Definitive guide to maximizing roi

by Perrey,Jesko | Spillecke,Dennis.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK John Wiley c2013Availability: Items available for loan: [Call number: 658.87 PER/R] (1).

What is a 21st century brand? New thinking from the next generation of agency leaders

by Kendall, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London KoganPage c2015Availability: Items available for loan: [Call number: 659.127.6 KEN/W] (1).

Branded male

by Tungate, Mark | .

Edition: Material type: Text Text Publisher: Piladelphia KPI 2008Availability: Items available for loan: [Call number: 659.127.6 TUN/B] (1).

Experiential marketing

by Smilansky, Shaz | .

Edition: Material type: Text Text Publisher: New Delhi KPI 2009Availability: Items available for loan: [Call number: 659.127.6 SMI/E] (1).

Private label

by Lincoln, Keith | Thomassen, Lars.

Edition: Material type: Text Text Publisher: Philadelphia KPI 2008Availability: Items available for loan: [Call number: 658.87 LIN/P] (1).

Tribal marketing, tribal branding

by Richardson, Brendan | .

Edition: Material type: Text Text Publisher: New York Palgrave Macmillan 2013Availability: Items available for loan: [Call number: 658.8 RIC/T] (1).

Luxury market in India

by Atwal, Glyn ed | Jain, Soumya ed.

Edition: Material type: Text Text Publisher: UK Palgrave Macmillan 2012Availability: Items available for loan: [Call number: 658.8(540) ATW/L] (1).

Better mousetrap

by Pont, Simon | .

Edition: Material type: Text Text Publisher: UK Kogan Page 2013Availability: Items available for loan: [Call number: 659.127.6 PON/B] (1).

Greener products

by Lannuzzi, Al | .

Edition: Material type: Text Text Publisher: London CRC Press 2012Availability: Items available for loan: [Call number: 659.127.6 LAN/G] (1).

Brand breakout

by Kumar, Nirmalya | Steenkamp, Jan-Benedict.

Edition: Material type: Text Text Publisher: Houndmills Palgrave Macmillan 2013Availability: Items available for loan: [Call number: 659.127.6 KUM/B] (1).

True story

by Montague, Ty | .

Edition: Material type: Text Text Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan: [Call number: 658.8 MON/T] (1).

Branding and sustainable competitive advantage

by Kapoor, Avinash | Kulshrestha, Chinmaya.

Edition: Material type: Text Text Publisher: Hershey Business Science Reference (IGI Global) 2012Availability: Items available for loan: [Call number: 659.127.6 KAP/B] (1).

9 Brand shaastras

by Kapoor, Jagdeep | .

Edition: Material type: Text Text Publisher: Response books 2011Availability: Items available for loan: [Call number: 659.127.6 KAP/N] (1).

Branding demystified

by Verma, Harsh V | .

Edition: Material type: Text Text Publisher: New Delhi Response Books 2011Availability: Items available for loan: [Call number: 658.8 VER/B] (1).

Darwin's brandS

by Halve, Anand | .

Edition: Material type: Text Text Publisher: London Sage 2012Availability: Items available for loan: [Call number: 659.127.6(540) HAL/D] (1).

Brutal truth about Asian branding

by Baladi, Joseph | .

Edition: Material type: Text Text Publisher: Singapore Wiley 2011Availability: Items available for loan: [Call number: 659.127.6(5) BAL/B] (1).

Branded beauty

by Tungate, Mark | .

Edition: 1.0Material type: Text Text Publisher: Philadelphia Kogan Page 2011Availability: Items available for loan: [Call number: 665.58:658.8 TUN/B] (1).

Contemporary research in e- branding

by Bandyopadhyay, Subir | .

Edition: Material type: Text Text Publisher: Hershey Information Science Reference 2009Availability: Items available for loan: [Call number: 658.87 BAN/C] (1).

Global brand

by Hollis, Nigel | .

Edition: Material type: Text Text Publisher: New york Palgrave mcmillan 2008Availability: Items available for loan: [Call number: 659.127.6 HOL/G] (1).

Experience effect

by Joseph, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Amacom 2010Availability: Items available for loan: [Call number: 659.127.6 JOS/E] (1).

World famous

by Tyreman, David | .

Edition: Material type: Text Text Publisher: New York AMACOM 2009Availability: Items available for loan: [Call number: 659.127.6 TYR/W] (1).

Positioning the brand

by Riezebos, Rik | Grinten, Jaap van der.

Edition: Material type: Text Text Publisher: New York Routledge 2011Availability: Items available for loan: [Call number: 659.127.6 RIE/P] (1).

Tata

by Witzel, Morgen | .

Edition: Material type: Text Text Publisher: New Delhi Penguin Portfolio 2010Availability: Items available for loan: [Call number: 659.4 WIT/T] (1).

Brand rewired

by Chasser, Anne H | Wolfe, Jennifer C.

Edition: Material type: Text Text Publisher: Hoboken Wiley 2010Availability: Items available for loan: [Call number: 659.127.6 CHA/B] (1).

Cultural strategy

by Holt, Douglas | Cameron, Douglas.

Edition: Material type: Text Text Publisher: New York Oxford University Press 2010Availability: Items available for loan: [Call number: 659.127.6 HOL/C] (1).

Positioning for professionals

by Williams, Tim | .

Edition: Material type: Text Text Publisher: Hoboken Wiley 2010Availability: Items available for loan: [Call number: 659.127.6 WIL/P] (1).

Handbook of field marketing :

by Williams, Alison | Mullin, Roddy.

Edition: Material type: Text Text Publisher: London Kogan Page 2008Availability: Items available for loan: [Call number: 658.84 WIL/H] (1).

Building customer-brand relationships

by Schultz, Don E. [et al.] | .

Edition: Material type: Text Text Publisher: Armonk M.E. Sharpe 2009Availability: Items available for loan: [Call number: 658.818 SCH/B] (1).

Nation branding

by Dinnie, Keith | .

Edition: Material type: Text Text Publisher: Ansterdan Butter Worth -Heinemann 2008Availability: Items available for loan: [Call number: 659.127.6 DIN/N] (1).

Ingredient branding: making the invisible visible

by Kotler, Philip | Pfoertsch, Waldemar.

Edition: Material type: Text Text Publisher: London Springer 2010Availability: Items available for loan: [Call number: 659.127.6 KOT/I] (1).

Brand immortality

by Pringle, Hamish | Field, Peter.

Edition: Material type: Text Text Publisher: London Kogan Page 2009Availability: Items available for loan: [Call number: 659.127.6 PRI/B] (1).

Brands and brand management

by Loken, Barbara | Houston.

Edition: Material type: Text Text Publisher: New York Routledge 2010Availability: Items available for loan: [Call number: 659.127.6 LOK] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;2] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;3] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;4] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;5] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;6] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;7] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;8] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;9] (1).

Principles of advertising and IMC

by Duncan, Tom | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: [Call number: 659.1 DUN;10] (1).

Brand management Vol 1

by Riley, Francesca Dall'Olmo ed | .

Edition: Material type: Text Text Publisher: New Delhi SAGE 2010Availability: Items available for loan: [Call number: 659.127.6 RIL.1(R)] (1).

Brand management Vol 2

by Riley, Francesca Dall'Olmo ed | .

Edition: Material type: Text Text Publisher: New Delhi SAGE 2010Availability: Items available for loan: [Call number: 659.127.6 RIL.2(R)] (1).

Brand management Vol 3

by Riley, Francesca Dall'Olmo ed | .

Edition: Material type: Text Text Publisher: New Delhi SAGE 2010Availability: Items available for loan: [Call number: 659.127.6 RIL.3(R)] (1).

Brand management Vol 4

by Riley, Francesca Dall'Olmo ed | .

Edition: Material type: Text Text Publisher: New Delhi SAGE 2010Availability: Items available for loan: [Call number: 659.127.6 RIL.4(R)] (1).

Creating powerful brands

by Chernatony,Leslie de | Mc Donald,Malcom.

Edition: 3.0Material type: Text Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan: [Call number: 659.127.6 CHE;1] (1).

Accidental branding

by Vinjamuri, David | .

Edition: Material type: Text Text Publisher: New Jersey John Wiley 2008Availability: Items available for loan: [Call number: 659.127.6 VIN] (1).

Brand management

by Heding, Tilde | Knudtzen, Charlotte F.

Edition: Material type: Text Text Publisher: London Routledge 2009Availability: Items available for loan: [Call number: 659.127.6 HED] (1).

Consumer behaviour and branding

by Ramesh Kumar, S | .

Edition: Material type: Text Text Publisher: New Delhi Dorling Kindersley 2009Availability: Items available for loan: [Call number: 658.8:366.1 RAM] (1).

International brand valuation manual

by Salinas,Gabriela | .

Edition: Material type: Text Text Publisher: United Kingdom Wiley 2009Availability: No items available Checked out (1).

Marketing through minefields

by | .

Edition: Material type: Text Text Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: [Call number: 658.8(078.7) HBS] (1).

Six rules for brand revitalization

by Light, Larry | Kiddon, John.

Edition: Material type: Text Text Publisher: New Delhi Dorling Kindersley 2010Availability: No items available Checked out (1).

Taking brand initiative

by Hatch,Mary Jo | Schultz,Majken.

Edition: Material type: Text Text Publisher: San Francisco Jossey-Bass 2008Availability: Items available for loan: [Call number: 659.127.6 HAT] (1).

Wowability

by Syed, Imran | .

Edition: Material type: Text Text Publisher: USA John Wiley 2008Availability: Items available for loan: [Call number: 659.127.6 SYE] (1).

Experiential marketing

by Smilansky, Shaz | .

Edition: Material type: Text Text Publisher: London Kogan Page 2009Availability: Items available for loan: [Call number: 659.127.6 SMI] (1).

Brand bubble

by Gerzema, John | Lebar, Ed.

Edition: Material type: Text Text Publisher: San Francisco Jossey-Bass 2008Availability: Items available for loan: [Call number: 659.127.6 GER] (1).

Professional service marketing

by Schultz, Mike | Doerr, John E.

Edition: Material type: Text Text Publisher: New Jersey John Wiley 2009Availability: Items available for loan: [Call number: 658.8 SCH] (1).

Science and art of branding

by Franzen, Giep | Moriarty, Sandra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Segment Books 2009Availability: Items available for loan: [Call number: 659.127.6 FRA/S] (1).

Convergence marketing

by Rosen, Richard G | Rosen, Jane C.

Edition: Material type: Text Text Publisher: New Jersey John,Wiley and Sons 2009Availability: Items available for loan: [Call number: 658.8 ROS] (1).

Fashion brands

by Tungate, Mark | .

Edition: 2.0Material type: Text Text Publisher: New Delhi Kogan page 2009Availability: Items available for loan: [Call number: 659.1:746 TUN] (1).

Connective branding

by Fisher-Buttinger, Claudia | Vallaster.

Edition: Material type: Text Text Publisher: England Wiley 2008Availability: Items available for loan: [Call number: 659.127.6 FIS] (1).

Creating powerful brands in consumer,service and industrial markets

by Chernatony, Leslie de- | McDonald, Malcolm.

Edition: 3.0Material type: Text Text Publisher: Oxford Butterworth-Heinemann 2003Availability: Items available for loan: [Call number: 659.127.6 CHE] (1).

Brands and branding

by Clifton, Rita [et al.] | .

Edition: Material type: Text Text Publisher: Profile Books 2004Availability: Items available for loan: [Call number: 659.127.6 CLI] (1).

Rise of brands

by Moor, Liz | .

Edition: Material type: Text Text Publisher: Oxford Berg 2007Availability: Items available for loan: [Call number: 659.127.6 MOO] (1).

Creating powerful brands in consumer,service and industrial markets

by Chernatony, Leslie De | McDonald, Malcolm.

Edition: 2.0Material type: Text Text Publisher: Oxford Butterworth-Heinemann 1999Availability: Items available for loan: [Call number: 659.127.6 CHE] (1).

Brand aesthetics

by Mazzalovo, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; Palgrave Macmillan: 2012Availability: No items available

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