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Brands and the brain: how to use neuroscience to create impactful brands
by Sahay, Arvind. Publisher: Gurugram; Penguin Random House, 2022Availability: Items available for loan:
[Call number: 659.127.6 ARV;1/B]
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Brands and the brain: how to use neuroscience to create impactful brands
by Sahay, Arvind. Publisher: Gurugram; Penguin Random House, 2022Availability: Items available for loan:
[Call number: 659.127.6 ARV/B]
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Advertising and promotion: an integrated marketing communications perspective
by Blech, George E | Belch ,Michael A | Purani, Keyoor. Edition: 12 ed. Publisher: Chennai; McGraw Hill, 2021Availability: Items available for loan:
[Call number: 659.1 BLE/A]
(1).
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Strategy of global branding and brand equity
by Lee, Alvin [et al.]. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2015Availability: Items available for loan:
[Call number: 659.127.6 LEE/S]
(1).
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Building a storybrand Clarify your message so customers will listen
by Miller, Donald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh: HarperCollins, 2017Availability: Items available for loan:
[Call number: 659.127.6 MIL/B]
(1).
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New strategic brand management Advanced insights and strategic thinking
by Kapeferer, Jean-Noel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Kogan Page; 2012Availability: Items available for loan:
[Call number: 659.127.6 KAP/N.5]
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Building strong brands
by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Pocket Books; 1996Availability: Items available for loan:
[Call number: 659.127.6 AAK;2/B]
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Strategic brand management: Building, Measuring, and Managing Brand Equity
by Keller, Kevin Lane | Parameswaran, M.G | Jacob, Isaac. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan:
[Call number: 659.127.6 KEL;4/S.4]
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Advances in corporate branding
by Balmer, John.M.T et.al | Powell, Shaun M | Kernstock, Joachim | Brexendorf, Tim Oliver. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Palgrave macmillan; 2018Availability: Items available for loan:
[Call number: 659.127.6 BAL/A]
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Global brand strategy: World-wise marketing in the age of branding
by Steenkamp, Jan-Benedict. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK: Palgrave Macmillan; 2017Availability: Items available for loan:
[Call number: 659.127.61 STE;1/G]
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Brand custodian: My years with the Tatas
by Rajan, Mukund. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh: Harper Business; 2019Availability: Items available for loan:
[Call number: 659.127.6 MUK;1/B]
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Beyond Sizzle: The next evolution of branding
by Amodeo, Mona A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Maven House, 2018Availability: Items available for loan:
[Call number: 659.127.6 AMO/B]
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Understanding brands / by Peter Cheverton
by Cheverton, Peter. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi; Kogan Page, 2006Availability: Items available for loan:
[Call number: 659.127.6 CHE/U]
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Amul's India :Based on 50 years of amul advertising
by daCunha communications. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India Collins business c2012Availability: Items available for loan:
[Call number: 659.127.6 HAR/A ]
(1).
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How brands grow part 2 : Including emerging markets, services, durables, new and luxury brands
by Romaniuk, Jenni | Sharp, Byron. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New zealand OUP 2015Availability: Items available for loan:
[Call number: 659.127.6 RAM/H]
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How brands grow
by Sharp, Byron. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Zealand OUP 2010Availability: Items available for loan:
[Call number: 659.127.6 SHA/H]
(1).
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Strong brands strong relationships
by Fournier, Susan ed | Breazeale, Michael ed | Avery, Jill ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Routledge c2015Availability: Items available for loan:
[Call number: 659.127.6 FOU/S]
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Brand shastra :Use the power of marketing to transform your life
by Dhar, Mainak. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India Penguin Random House c2016Availability: Items available for loan:
[Call number: 659.127.6 DHA/B]
(1).
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Brand meaning management
by Maclnnis, Deborah J | Park, C. Whan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Emerald 2015Availability: Items available for loan:
[Call number: 659.127.6 MAC/B]
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New perspectives in luxury branding
by Emerald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Emerald 2015Availability: Items available for loan:
[Call number: 659.127.6 EME/N]
(1).
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Asian brand strategy :Building & sustaining strong global brands in Asia
by Roll, Martin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Palgrave Macmillan 2015Availability: Items available for loan:
[Call number: 659.127.6 ROL/A]
(1).
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Brand psychology Consumer perceptions, corporate reputations
by Gabay, Jonathan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page c2015Availability: Items available for loan:
[Call number: 659.127.6 PER/G]
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Retail marketing and branding Definitive guide to maximizing roi
by Perrey,Jesko | Spillecke,Dennis. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK John Wiley c2013Availability: Items available for loan:
[Call number: 658.87 PER/R]
(1).
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Luxury world
by Tungate, Mark | . Edition: Material type: Text Publisher: New Delhi; KPI 2010Availability: Items available for loan:
[Call number: 338.46 TUN/L]
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Private label
by Lincoln, Keith | Thomassen, Lars. Edition: Material type: Text Publisher: Philadelphia KPI 2008Availability: Items available for loan:
[Call number: 658.87 LIN/P]
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United we brand
by Moser, Mike | . Edition: Material type: Text Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan:
[Call number: 659.127.6 MOS/U]
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Global brands that changed the world
by Lester, David ed | . Edition: Material type: Text Publisher: Mumbai Jaico Publishing House 2011Availability: No items available Checked out (1).
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Better mousetrap
by Pont, Simon | . Edition: Material type: Text Publisher: UK Kogan Page 2013Availability: Items available for loan:
[Call number: 659.127.6 PON/B]
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Greener products
by Lannuzzi, Al | . Edition: Material type: Text Publisher: London CRC Press 2012Availability: Items available for loan:
[Call number: 659.127.6 LAN/G]
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Brand breakout
by Kumar, Nirmalya | Steenkamp, Jan-Benedict. Edition: Material type: Text Publisher: Houndmills Palgrave Macmillan 2013Availability: Items available for loan:
[Call number: 659.127.6 KUM/B]
(1).
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Branding and sustainable competitive advantage
by Kapoor, Avinash | Kulshrestha, Chinmaya. Edition: Material type: Text Publisher: Hershey Business Science Reference (IGI Global) 2012Availability: Items available for loan:
[Call number: 659.127.6 KAP/B]
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24 Brand mantras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: New Delhi Reponse 2009Availability: Items available for loan:
[Call number: 659.127.6 KAP/T]
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9 Brand shaastras
by Kapoor, Jagdeep | . Edition: Material type: Text Publisher: Response books 2011Availability: Items available for loan:
[Call number: 659.127.6 KAP/N]
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Darwin's brandS
by Halve, Anand | . Edition: Material type: Text Publisher: London Sage 2012Availability: No items available Checked out (1).
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Luxury World
by Tungate, Mark | . Edition: Material type: Text Publisher: New Delhi Kogan Page 2010Availability: Items available for loan:
[Call number: 659.127.6 TON/C]
(1).
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eBrands
by Carpenter, Phil | . Edition: Material type: Text Publisher: Boston Harvard Business School 2000Availability: Items available for loan:
[Call number: 658.84 CAR/E]
(1).
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Rising tide
by Dyer, Davis | Dalzell, Frederick Olegario. Edition: Material type: Text Publisher: Boston Harvard Business School 2004Availability: Items available for loan:
[Call number: 658:67(73) DYE/R]
(1).
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Brand management
by Verma, Harsh V | . Edition: Material type: Text Publisher: New Delhi Excel books 2002Availability: Items available for loan:
[Call number: 659.127.6 VER/B]
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Draft FCB+ULKA brand building advertising
by Parameswaran, M G | Medh, kinjal. Edition: Material type: Text Publisher: New Delhi McGrawHill 2011Availability: Items available for loan:
[Call number: 659.127.6 PAR/B]
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Brutal truth about Asian branding
by Baladi, Joseph | . Edition: Material type: Text Publisher: Singapore Wiley 2011Availability: Items available for loan:
[Call number: 659.127.6(5) BAL/B]
(1).
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Brand society
by Kornberger, Martin | . Edition: Material type: Text Publisher: New York Oxford 2010Availability: Items available for loan:
[Call number: 659.127.6 KOR/B]
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Global brand
by Hollis, Nigel | . Edition: Material type: Text Publisher: New york Palgrave mcmillan 2008Availability: Items available for loan:
[Call number: 659.127.6 HOL/G]
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It's not what you sell, it's what you stand for
by Spence, Roy M. Jr | Rushing, Haley. Edition: Material type: Text Publisher: New York Portfolio Penguin 2009Availability: Items available for loan:
[Call number: 658.012.2 SPE/I]
(1).
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Balanced brand
by Foley, John | Kendrick, Julie. Edition: Material type: Text Publisher: San Francisco Jossey-Bass 2006Availability: Items available for loan:
[Call number: 659.127.6 FOL/B]
(1).
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Strategic brand management
by Keller, Kevin Lane | Parameswaran,M. G. Edition: 3.0Material type: Text Publisher: New Jersey Pearson Education 2011Availability: Items available for loan:
[Call number: 659.127.6 KEL;2/S]
(1).
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Luxury fashion branding
by Okonkwo, Uche | . Edition: Material type: Text Publisher: New York Macmilian 2007Availability: Items available for loan:
[Call number: 659.127.6 OKO/L]
(1).
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Brand manners
by Pringle, Hamish | Gordon, William. Edition: Material type: Text Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan:
[Call number: 659.127.6 PRI/B]
(1).
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Fabric of our lives
by Singh, Radhika | . Edition: Material type: Text Publisher: New Delhi Penguin 2010Availability: Items available for loan:
[Call number: 659.127.6 SIN/F]
(1).
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Brand gym
by Taylor, David | Nichols, David. Edition: 2.0Material type: Text Publisher: UK John Wiley & Sons 2010Availability: Items available for loan:
[Call number: 659.127.6 TAY/B]
(1).
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Trademarks, brands, and competitiveness
by Lopes, Teresa da Silva ed | Duguid, Paul. Edition: 1.0Material type: Text Publisher: New York Routledge 2010Availability: Items available for loan:
[Call number: 659.127.6 LOP/T]
(1).
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Celebrity Sells
by Pringle, Hamish | . Edition: Material type: Text Publisher: England John Wiley & Sons Ltd. 2004Availability: Items available for loan:
[Call number: 659.127 PRI/C]
(1).
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Ingredient branding: making the invisible visible
by Kotler, Philip | Pfoertsch, Waldemar. Edition: Material type: Text Publisher: London Springer 2010Availability: Items available for loan:
[Call number: 659.127.6 KOT/I]
(1).
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Brand immortality
by Pringle, Hamish | Field, Peter. Edition: Material type: Text Publisher: London Kogan Page 2009Availability: Items available for loan:
[Call number: 659.127.6 PRI/B]
(1).
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Brands and brand management
by Loken, Barbara | Houston. Edition: Material type: Text Publisher: New York Routledge 2010Availability: Items available for loan:
[Call number: 659.127.6 LOK]
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Connecting across generations: Creating Indian brands
by Sawhney, Mohanbir. Edition: Material type: Text Publisher: New Delhi ; Excel Multimedia ; 2009Availability: Items available for reference:
[Call number: 659.127.6 SAW]
(1).
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Creating iconic brands in India
by Kansal, Rahul. Edition: Material type: Text Publisher: New Delhi ; Excel Multimedia ; 2009Availability: Items available for reference:
[Call number: 659.127.6 KAN]
(1).
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Bulding successful brands in the 21st century
by Muthuraman, B. Edition: Material type: Text Publisher: New Delhi ; Excel Multimedia ; 2009Availability: Items available for reference:
[Call number: 659.127.6 MUT]
(1).
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Product brand to company brand
by Suresh, J. Edition: Material type: Text Publisher: New Delhi ; Excel Multimedia ; 2009Availability: Items available for reference:
[Call number: 659.127.6 SUR]
(1).
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Brands and brand management Vol 1
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.1(R)]
(1).
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Brands and brand management Vol 2
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.2(R)]
(1).
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Brands and brand management Vol 3
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.3(R)]
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Brands and brand management Vol 4
by Elliott, Richard ed | . Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 ELL.4(R)]
(1).
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Brand management Vol 1
by Riley, Francesca Dall'Olmo ed | . Edition: Material type: Text Publisher: New Delhi SAGE 2010Availability: Items available for loan:
[Call number: 659.127.6 RIL.1(R)]
(1).
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Brand management Vol 2
by Riley, Francesca Dall'Olmo ed | . Edition: Material type: Text Publisher: New Delhi SAGE 2010Availability: Items available for loan:
[Call number: 659.127.6 RIL.2(R)]
(1).
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Brand management Vol 3
by Riley, Francesca Dall'Olmo ed | . Edition: Material type: Text Publisher: New Delhi SAGE 2010Availability: Items available for loan:
[Call number: 659.127.6 RIL.3(R)]
(1).
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Brand management Vol 4
by Riley, Francesca Dall'Olmo ed | . Edition: Material type: Text Publisher: New Delhi SAGE 2010Availability: Items available for loan:
[Call number: 659.127.6 RIL.4(R)]
(1).
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Advalue
by Butterfield, Leslie ed | . Edition: Material type: Text Publisher: UK Butterworth-Heinemann 2003Availability: Items available for loan:
[Call number: 659.1 BUT]
(1).
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Creating powerful brands
by Chernatony,Leslie de | Mc Donald,Malcom. Edition: 3.0Material type: Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan:
[Call number: 659.127.6 CHE;1]
(1).
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The new strategic brand management: Creating and sustaining brand equity long term
by Kapferer, Jean-Noel. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Kogan Page; 2009Availability: Items available for loan:
[Call number: 659.127.6 KAP/N.4]
(1).
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Brand management
by Heding, Tilde | Knudtzen, Charlotte F. Edition: Material type: Text Publisher: London Routledge 2009Availability: Items available for loan:
[Call number: 659.127.6 HED]
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International brand valuation manual
by Salinas,Gabriela | . Edition: Material type: Text Publisher: United Kingdom Wiley 2009Availability: No items available Checked out (1).
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Six rules for brand revitalization
by Light, Larry | Kiddon, John. Edition: Material type: Text Publisher: New Delhi Dorling Kindersley 2010Availability: No items available Checked out (1).
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Wowability
by Syed, Imran | . Edition: Material type: Text Publisher: USA John Wiley 2008Availability: Items available for loan:
[Call number: 659.127.6 SYE]
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Brand bubble
by Gerzema, John | Lebar, Ed. Edition: Material type: Text Publisher: San Francisco Jossey-Bass 2008Availability: Items available for loan:
[Call number: 659.127.6 GER]
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Science and art of branding
by Franzen, Giep | Moriarty, Sandra. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Segment Books 2009Availability: Items available for loan:
[Call number: 659.127.6 FRA/S]
(1).
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Connective branding
by Fisher-Buttinger, Claudia | Vallaster. Edition: Material type: Text Publisher: England Wiley 2008Availability: Items available for loan:
[Call number: 659.127.6 FIS]
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Consumer evaluation of brand extensions
by Jayasankar R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Kozhikode; ; Indian Institute of Management Kozhikode, ; 2014Online access: [Click Here to Read the Synopsis] Availability: Items available for reference:
[Call number: 659.127.6 JAY/C(R)]
(1).
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Trade marks and brands
by Bently, Lionel ed | Davis, Jennifer ed. Edition: Material type: Text Publisher: Cambridge University Press Cambridge 2008Availability: Items available for loan:
[Call number: 347.772 BEN]
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Strategic brand management
by Keller, Kevin Lane | . Edition: 3.0Material type: Text Publisher: New Jersey Pearson Education 2008Availability: Items available for loan:
[Call number: 659.127.6 KEL;1]
(1).
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Creating powerful brands in consumer,service and industrial markets
by Chernatony, Leslie de- | McDonald, Malcolm. Edition: 3.0Material type: Text Publisher: Oxford Butterworth-Heinemann 2003Availability: Items available for loan:
[Call number: 659.127.6 CHE]
(1).
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Rebuilding brand America
by Martin, Dick | . Edition: Material type: Text Publisher: New York AMACOM 2007Availability: Items available for loan:
[Call number: 659.127.6 MAR]
(1).
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Fashion brands
by Tungate, Mark | . Edition: Material type: Text Publisher: London Kogan Page 2005Availability: Items available for reference:
[Call number: 687-1 TUN]
(1).
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Brand from the inside
by Sartain, Libby | Schumann, Mark. Edition: Material type: Text Publisher: San Francisco Jossey-Bass 2006Availability: Items available for loan:
[Call number: 658.3.101.3 SAR]
(1).
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Brands and branding
by Clifton, Rita [et al.] | . Edition: Material type: Text Publisher: Profile Books 2004Availability: Items available for loan:
[Call number: 659.127.6 CLI]
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Power brands
by Riesenbeck, Hajo | Perrey, Jesko. Edition: Material type: Text Publisher: Weinheim Wiley-VCH 2007Availability: Items available for loan:
[Call number: 659.127.6 RIE]
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Big brands big trouble
by Trout, Jack | . Edition: Material type: Text Publisher: New York John Wiley 2001Availability: Items available for loan:
[Call number: 659.127.6 TRO]
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Citizen brands
by Willmott, Michael | . Edition: Material type: Text Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan:
[Call number: 658:3.086 WIL]
(1).
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Rise of brands
by Moor, Liz | . Edition: Material type: Text Publisher: Oxford Berg 2007Availability: Items available for loan:
[Call number: 659.127.6 MOO]
(1).
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