Your search returned 8 results.

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Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

Design as a strategic differentiation

by Gianetti, Preeti Vyas.

Edition: Material type: Text Text Publisher: New Delhi ; Excel Multimedia ; 2009Availability: Items available for reference: [Call number: 658.818 GIA] (1).

Marketing rainmakers

by Fragasso, Phil | .

Edition: Material type: Text Text Publisher: New Jersey John Wiley 2008Availability: Items available for loan: [Call number: 658.818 FRA] (1).

Customer equity

by Blattberg, Robert C | Getz, Gary.

Edition: Material type: Text Text Publisher: Boston Harvard Business School Press 2001Availability: Items available for loan: [Call number: 658.818 BLA] (1).

Service management and marketing

by Gronroos, Christian | .

Edition: 2.0Material type: Text Text Publisher: New York John Wiley & sons 2000Availability: Items available for loan: [Call number: 658.818 GRO] (1).

Handbook of services marketing & management

by Swartz, Teresa A | .

Edition: Material type: Text Text Publisher: New Delhi Sage 2000Availability: Items available for loan: [Call number: 658.8(035)SWA] (1).

Gower handbook of customer service

by Murley, Peter | .

Edition: Material type: Text Text Publisher: England Gower Publishing Ltd. 1997Availability: Items available for loan: [Call number: 658.818(035) MUR] (1).

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