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Branded in history : fresh marketing lessons from vintage brands
by Ramya Ramamurthy. Publisher: Gurugram, India; Hachette Book Publishing India Pvt. Ltd., 2021Availability: No items available Checked out (1).
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Strategic innovative marketing and tourism:7th ICSIMAT, Athenian Riviera, Greece, 2018
by Kavoura, Androniki Ed | Kefallonitis, Efstathios Ed | Giovanis, Apostolos Ed. Publisher: Switzerland; Springer, 2019Availability: Items available for loan:
[Call number: 658.8 KAV.1/S]
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Business management and leadership strategies: how to lead and succeed in the competitive market
by Jameel Ahmed. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Chennai; Notion Press Media, 2021Availability: Items available for loan:
[Call number: 658:316.46 JAM/B]
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Marketing management: Indian cases
by Pearson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Utter Pradesh; Pearson Education, 2018Availability: Items available for loan:
[Call number: 658.8(540)(078.7) PER/M]
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Digital marketing analytics: Making sense of consumer data in a digital world
by Hemann, Chuck | Burbary, Ken. Edition: 2ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson, 2019Availability: Items available for loan:
[Call number: 658.8:681.324 HEM/D]
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Strategic marketing
by Cravens, David W | Piercy, Nigel F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India; Mac Graw hill: 2006Availability: Items available for loan:
[Call number: 658.012.2 CRA/S.8]
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Marketing management: Indian cases
by Gupta, Prachi [et.al.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UP; Pearson, 2018Availability: Items available for loan:
[Call number: 658.8(078.7) GUP;4/M]
(9). Checked out (1).
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Assessing marketing strategy performance
by Moorman, Christine | Lehmann, Donald R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge: Marketing Science Institute, 2004Availability: Items available for loan:
[Call number: 658.8 MOO/A]
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Marketing strategy and competitive positioning
by Hooley , Graham. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK: Pearson; 2017Availability: Items available for loan:
[Call number: 658.8 HOO/M.6]
(1).
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Services marketing People, technology, strategy
by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan:
[Call number: 658.8 WIR/S.8]
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Principles of marketing:
by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education; 2018Availability: Items available for loan:
[Call number: 658.8 KOT;5/P.17]
(10).
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Services marketing: People, technology and strategy
by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan:
[Call number: 658.8 LOV/S]
(5).
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Marketing research: Text and cases
by Nargundkar, Rajendra. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.8.012.12 NAR/M]
(3).
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Marketing strategy: A decision - focused approach
by Walker, Orville C Jr. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.8.012.2 WAL;1/M.7]
(4).
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Retailing management: Text and cases
by Pradhan, Swapna. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.87 SWA/R.5]
(1).
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Marketing management
by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education; 2016Availability: Items available for loan:
[Call number: 658.8 KOT;5/M.15]
(9). Checked out (1).
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Legends in marketing: Gerald Zaltman [Vol. 1-5]
by Sheth, Jagdish N ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage; 2018Availability: Items available for loan:
[Call number: 658.8(092) MOO.1/L(R)]
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Marketing whitebook 2018-19: Marketing with leadrship, inclusion & technology
by BW Businessworld. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India, BW Businessworld, 2018Availability: Items available for loan:
[Call number: 658.8 BWB;1/M]
(3).
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Marketing for competitiveness :Asia to the world ! in the age of digital consumers
by Kotler, Philip | Kartajaya, Hermawan | Huan, Hooi Den. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Singapore World Scientific Publishing Co. Pte. Ltd. 2017Availability: Items available for loan:
[Call number: 658.8 KOT/M]
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Distribution planning and control :Managing in the era of supply chain management
by Ross, David Frederick. Edition: 3Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Springer 2015Availability: Items available for loan:
[Call number: 658.7 ROS/D]
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Entrepreneurial marketing :Sustaining growth all organizations
by Chaston, Ian. Edition: 2Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Palgrave Macmillan 2016Availability: Items available for loan:
[Call number: 658.8 CHA/E]
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Entrepreneurial marketing :An effectual approach
by Nijssen, Edwin J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Routledge 2014Availability: Items available for loan:
[Call number: 658.8 NIJ/E]
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Global marketing
by Keegan, Warren J | Green, Mark C. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York Pearson Education c2015Availability: No items available On order (1).
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Marketing value metrics A new metrics model to measure marketing effectiveness
by McDonald, Malcolm | Mouncey, Peter | Maklan, Stan. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page c2014Availability: Items available for loan:
[Call number: 658.8 MCD/M]
(1).
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Contemporary marketing
by Kurtz, David L. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia Cengage Learning 2016Availability: Items available for loan:
[Call number: 658.8 KUR/C]
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Marketing management
by Kotler, Philip | Keller,Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Pearson c2016Availability: Items available for loan:
[Call number: 658.8 KOT/M]
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Marketing excellence 3 Award-winning companies reveal the secrets of their success
by Burkitt,Hugh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Kogan c2015Availability: Items available for loan:
[Call number: 658.8 BUR/M ]
(1).
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Principles of marketing
by Kolter, Philip | Armstrong, Gary | Saun John. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson c2016Availability: Items available for loan:
[Call number: 658.8 KOT/P]
(1).
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Private label
by Lincoln, Keith | Thomassen, Lars. Edition: Material type: Text Publisher: Philadelphia KPI 2008Availability: Items available for loan:
[Call number: 658.87 LIN/P]
(1).
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Winning in emerging markets
by Khanna, Tarun | Palepu, Krishna G. Edition: Material type: Text Publisher: Boston Harvard BusinessPress 2010Availability: Items available for loan:
[Call number: 658.012.2 KHA/W]
(1).
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Spanning silos
by Aaker,David A | . Edition: Material type: Text Publisher: Boston Harvard Business School Press 2008Availability: Items available for loan:
[Call number: 658.8 AAK/S]
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Cutting edge marketing analytics
by Venkatesan, Rajkumar | Farris, Paul. Edition: Material type: Text Publisher: Pearson FT Press 2014Availability: Items available for loan:
[Call number: 658.8 VEN/C]
(1).
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Marketing management
by Saxena, Rajan | . Edition: 3.0Material type: Text Publisher: New Delhi Tata Mcgraw-Hill 2006Availability: Items available for loan:
[Call number: 658.8 SAX/M]
(1).
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Introduction to marketing
by Palmer, Adrian | . Edition: 2.0Material type: Text Publisher: Oxford Oxford University Press 2009Availability: Items available for loan:
[Call number: 658.8 PAL/I]
(1).
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Marketing management
by Kotler, Philip et al | . Edition: 13.0Material type: Text Publisher: New Delhi Prentice Hall 2009Availability: Items available for loan:
[Call number: 658.8 KOT/M]
(1).
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Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS/C]
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Changing the channel
by Masterson, Michael | Tribby, Maryellen. Edition: Material type: Text Publisher: New Jersey John Wiley & sons 2009Availability: Items available for loan:
[Call number: 658.8 MAS/C]
(1).
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Demarketing
by Bradley, Nigel ed | Blythe, Jim ed. Edition: Material type: Text Publisher: London Routledge 2014Availability: Items available for loan:
[Call number: 658.8 BRA/D]
(1).
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How to write a marketing plan
by Westwood, John | . Edition: 4.0Material type: Text Publisher: UK Kogan Page 2013Availability: Items available for loan:
[Call number: 658.8 WES/H]
(1).
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Marketing matrix
by Hastings, Gerard | . Edition: Material type: Text Publisher: London Routledge 2013Availability: Items available for loan:
[Call number: 658.8 HAS/H]
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HBR's 10 must reads :On strategic marketing/
by Harvard business review. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston Harvard business review press 2013Availability: Items available for loan:
[Call number: 658.8 HBR/H]
(2).
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Aerospace marketing management
by Malaval, Philippe | Benaroya, Christophe. Edition: Material type: Text Publisher: New York Springer 2014Availability: Items available for loan:
[Call number: 629.7 MAL/A]
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Strategic sales and sales management
by Cravens, David W. ed | Meunier-Fitzhugh. Edition: Material type: Text Publisher: New York Oxford University Press 2011Availability: Items available for loan:
[Call number: 658.8 CRA/O]
(1).
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Thought leadership
by Young, Laurie | . Edition: Material type: Text Publisher: London Kogan Page 2013Availability: Items available for loan:
[Call number: 658:316.46 YOU/T]
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Tilt
by Dawar, Niraj | . Edition: Material type: Text Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan:
[Call number: 658.818 DAW/T]
(1).
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Strategic marketing
by Proctor, Tony | . Edition: 2.0Material type: Text Publisher: London Routledge 2008Availability: Items available for loan:
[Call number: 658.8 PRO/S]
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Strategic marketing problems
by Kerin, Roger A | Peterson, Robert A. Edition: 13.0Material type: Text Publisher: Boston Pearson Edn 2013Availability: Items available for loan:
[Call number: 658.8.008.1 KER/S]
(1).
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Marketing scales handbook (V6): A Compilation of Multi-Item Measures for Consume
by Bruner II, Gordon C. Material type: Text; Format:
print
; Literary form:
Not fiction
Online access: Click Here to Access E-Book Availability: Items available for loan:
[Call number: 658.8 GOR.6/M]
(1).
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Marketing scales handbook (V7): Multi-Item Measures for Consumer Insight Researc
by Bruner II, Gordon C. Material type: Text; Format:
print
; Literary form:
Not fiction
Online access: Click Here to Access E-Book Availability: Items available for loan:
[Call number: 658.8 GOR.7/M]
(1).
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Branding demystified
by Verma, Harsh V | . Edition: Material type: Text Publisher: New Delhi Response Books 2011Availability: Items available for loan:
[Call number: 658.8 VER/B]
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4 pillars of profit driven MRK
by Moeller, leslie | . Edition: Material type: Text Publisher: Newyork TMH 2009Availability: Items available for loan:
[Call number: 658.8 MOE/F]
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Beyond price
by Plantes, Mary Kay | Finfrock, Robert D. Edition: Material type: Text Publisher: Austin Green Leaf Book Group Press 2009Availability: Items available for loan:
[Call number: 658.8 PLA/B]
(1).
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Introduction to marketing
by McDaniel, Carl | Lamb, Charles W. Hair. Edition: 11.0Material type: Text Publisher: Australia South western cengage learning 2011Availability: Items available for loan:
[Call number: 658.8 MCD/I]
(1).
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Marketing strategy
by Hill, Mark E | . Edition: Material type: Text Publisher: Los Angeles Sage 2013Availability: Items available for loan:
[Call number: 658.8.012.2 HIL/M]
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Marketing management
by Panda, Tapan K | . Edition: 2.0Material type: Text Publisher: New Delhi Excel 2006Availability: Items available for loan:
[Call number: 658.8 (540) PAN/M]
(1).
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Strategic marketing management
by Chernev, Alexander | . Edition: 6.0Material type: Text Publisher: USA Cerebellum Press 2011Availability: Items available for loan:
[Call number: 658.8 CHE/S]
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Principles of marketing
by . Edition: Material type: Text Publisher: Ohio ; South-Western College Publishing ; 1998Availability: Items available for loan:
[Call number: 658.8 LAM]
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Strategic marketing management cases(floppy)
by . Edition: Material type: Text Publisher: Boston ; Irwin McGraw-Hill ; 2000Availability: Items available for loan:
[Call number: 658.8 CRA]
(1).
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Principles of marketing (9th ed.)
by . Edition: Material type: Text Publisher: New Jersey ; Prentice-Hall ; 2001Availability: Items available for loan:
[Call number: 658.8 KOT;4]
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Markstrat 3(2 floppy)
by . Edition: Material type: Text Publisher: Ohio ; South-Western College ; 1998Availability: Items available for loan:
[Call number: 658.8 LAR]
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Principles of marketing (9th ed.)
by . Edition: Material type: Text Publisher: ; Pearson Education Asia ; 2001Availability: Items available for loan:
[Call number: 658.8 KOT 5]
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Global marketing
by Gillespie, Kate | Hennessey, Hubert D. Edition: 3 rdMaterial type: Text Publisher: UK South-Western Cengage Learning 2011Availability: Items available for loan:
[Call number: 658.84 GIL/G]
(1).
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Marketing management strategies
by Ferrell, O C | Hartline, Michael D. Edition: 5 thMaterial type: Text Publisher: New Zealand South western cengage learning 2011Availability: Items available for loan:
[Call number: 658.8 FER/M]
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Cases in marketing management
by Clow, Kenneth E. ed | Baack, Donald ed. Edition: Material type: Text Publisher: Los Angeles Sage 2012Availability: Items available for loan:
[Call number: 658.8(078.7) CLO/C]
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Entrepreneurship marketing
by Nwankwo, Sonny ed | Gbadamosi, Ayantunji. Edition: Material type: Text Publisher: New York Routledge 2011Availability: Items available for loan:
[Call number: 658.8 NWA/E]
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Essentials of marketing management
by Lancaster, Geoffrey | . Edition: Material type: Text Publisher: London Routledge 2011Availability: No items available On order (1).
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Marketing accountability
by McDonald, Malcolm | Mouncey, Peter. Edition: Material type: Text Publisher: London Kogan 2009Availability: Items available for loan:
[Call number: 658.8 MCD/M]
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Managing customer value
by Soman, Dilip | . Edition: Material type: Text Publisher: New Delhi World Scientific 2010Availability: Items available for loan:
[Call number: 658.818 SOM/M]
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Textbook of rural marketing
by Chawla, Shipra | . Edition: Material type: Text Publisher: New Delhi Dominant 2012Availability: Items available for loan:
[Call number: 658.8(1-22) CHA/T]
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Concurrent marketing
by Cespedes, Frank V | . Edition: Material type: Text Publisher: Boston HBS Press 1995Availability: Items available for loan:
[Call number: 658.8 CES/C]
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Direct marketing in action
by Thomas, Andrew R, ed, [et al] | . Edition: Material type: Text Publisher: London Praeger 2007Availability: Items available for loan:
[Call number: 658.87 THO/P]
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Global and transnational business
by Stonehouse, George [et al.] | . Edition: 2.0Material type: Text Publisher: England Wiley 2004Availability: Items available for loan:
[Call number: 65.012.2 STO/G]
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Marketing management
by Winer, Russell S | Dhar, Ravi. Edition: 4.0Material type: Text Publisher: New Jersey Pearson 2011Availability: Items available for loan:
[Call number: 658.8 WIN/M]
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Marketing management
by Marshall, Greg W | Johnston Mark W. Edition: Material type: Text Publisher: New York Mc Graw Hill 2010Availability: Items available for loan:
[Call number: 658.8 MAR/M]
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Your gut is still not smarter than your head: How disciplined, fact-based market
by Clancy, Kevin J | Krieg, Peter. Edition: 1stMaterial type: Text Publisher: New Jersey; Canada John Wiley & Sons 2007Availability: Items available for loan:
[Call number: 658.8 CLA/Y]
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Applied case studies in marketing
by Shajahan, S | . Edition: Material type: Text Publisher: Delhi Primus Books 2011Availability: Items available for loan:
[Call number: 658.8(078.7) SHA/A]
(1).
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How to write a marketing plan
by Westwood, John | . Edition: 3 rev.Material type: Text Publisher: London Kogan page 2010Availability: Items available for loan:
[Call number: 658.8 WES/H]
(1).
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Profit impact of marketing strategy project
by Farris, Paul W. ed | Moore, Michael J. ed. Edition: Material type: Text Publisher: New York Cambridge University Press 2004Availability: Items available for loan:
[Call number: 658.8 FAR/P]
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Value above cost
by Sexton, Donald E | . Edition: Material type: Text Publisher: New Jersey FT Press 2009Availability: Items available for loan:
[Call number: 658.8 SEX/V]
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Contemplating corporate marketing, identity and communication
by Podnar, Klement ed | Balmer, John M.T. ed. Edition: Material type: Text Publisher: New York Routledge 2010Availability: Items available for loan:
[Call number: 658.114.5 POD/C]
(1).
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Seven principles of wom and buzz marketing: crossing the tipping point
by Mourdoukoutas, Panos | Siomkos, George J. Edition: Material type: Text Publisher: London Springer 2009Availability: Items available for loan:
[Call number: 658.8 MOU/S]
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Marketing
by Eliashberg, J. ed | Lilien, G. L. ed. Edition: Material type: Text Publisher: Amsterdam North- Holland 1993Availability: Items available for loan:
[Call number: 658.8 ELI/M]
(1).
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Marketing in the 21st century Vol. 1
by Keillor,Bruce D. ed | Wilkinson, Timothy J. Edition: Material type: Text Publisher: London Praeger 2007Availability: Items available for loan:
[Call number: 658.8 KEI.1/M]
(1).
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Marketing in the 21st century Vol. 2
by Keillor,Bruce D. ed | Wilkinson, Timothy J. Edition: Material type: Text Publisher: London Praeger 2007Availability: Items available for loan:
[Call number: 658.8 KEI.2/M]
(1).
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Marketing in the 21st century Vol. 3
by Keillor,Bruce D. ed | Wilkinson, Timothy J. Edition: Material type: Text Publisher: London Praeger 2007Availability: Items available for loan:
[Call number: 658.8 KEI.3/M]
(1).
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Marketing in the 21st century Vol. 4
by Keillor,Bruce D. ed | Wilkinson, Timothy J. Edition: Material type: Text Publisher: London Praeger 2007Availability: Items available for loan:
[Call number: 658.8 KEI.4/M]
(1).
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Proceedings of 4th IIMA conference on Marketing in emerging economies
by Indian Institute of Management Ahmedabad | . Edition: Material type: Text Publisher: Ahmedabad Indian Institute of Management Ahmedabad 2010Availability: Items available for loan:
[Call number: 658.8(1-773) IIM/P]
(1).
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Business marketing
by Havaldar, Krishna K | . Edition: 3.0Material type: Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan:
[Call number: 658.8 HAV/B]
(1).
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Business marketing
by Havaldar, Krishna K | . Edition: 3.0Material type: Text Publisher: New Delhi Tata McGraw Hill Education 2010Availability: Items available for loan:
[Call number: 658.8 HAV/B]
(1).
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Marketing management
by Kotler, Philip[et al.] | . Edition: 13.0Material type: Text Publisher: New Delhi PearsonEducation 2009Availability: Items available for loan:
[Call number: 658.8 KOT/M]
(1).
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