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Paradigm shift in business and management: emerging trends and competitive strategies

by Chaudhary, Shashank | Maurya, Nitu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Universal academic books, 2022Availability: Items available for reference: [Call number: 658 CHA/P] (1).

Avatar's smile in online service encounters

by Parimal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2021Availability: Items available for reference: [Call number: 658.8(043.2) PAR/A] (1).

Experiential marketing: secrets, strategies, and success stories from the world's greatest brands

by Smith, Kerry | Hanover, Dan.

Publisher: Canada; Wiley, 2016Availability: No items available Checked out (1).

Strategic innovative marketing and tourism:7th ICSIMAT, Athenian Riviera, Greece, 2018

by Kavoura, Androniki Ed | Kefallonitis, Efstathios Ed | Giovanis, Apostolos Ed.

Publisher: Switzerland; Springer, 2019Availability: Items available for loan: [Call number: 658.8 KAV.1/S] (2).

Experiential marketing: a practical guide to interactive brand experiences.

by Smilansky, Shirra.

Publisher: New York; Kogan Page, 2017Availability: No items available Checked out (1).

Business management and leadership strategies: how to lead and succeed in the competitive market

by Jameel Ahmed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai; Notion Press Media, 2021Availability: Items available for loan: [Call number: 658:316.46 JAM/B] (1).

Ultimate digital library: where the new information players meet

by Pace, Andrew K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Indiana, 2009Availability: Items available for loan: [Call number: 02:681.324 PAC/U] (1).

International marketing

by Paliwoda, Stanley J | Thomas, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Viva Books, 2002Availability: Items available for loan: [Call number: 658.8(100) PAL/I.3] (1).

Storytelling: branding in practice

by Fog, Klaus et al.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin; Springer, 2010Availability: Items available for loan: [Call number: 659.127.6 FOG/S.2] (1).

Bibliography of articles on marketing in India

by Indian Institute of Management Ahmedabad | Kureshi, Sonal. Com.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad; IIM Ahmedabad, 2010Availability: Items available for loan: [Call number: 658.8(540)(01) IIMA/B] (1).

Customer and business analytics: applied data mining for business decision making using R

by Putler, Daniel S | Krider, Robert E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boca Raton; CRC Press, 2012Availability: Items available for loan: [Call number: 658:681.3.016 PUT/C] (1).

Essays on cross-gender brand extensions

by Aravind, R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2020Availability: Items available for reference: [Call number: 659.127.6 ARA/E] (1).

Webcare and brand evaluations: optimizing webcare strategies for service brands

by Jeesha, Krishnan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2019Availability: Items available for reference: [Call number: 659.127.6 KRI/W] (1).

Consumption as a mechanism to compensate the loss of ownership of self among women after marriage: a life transition perspective

by Ranjitha, G P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2019Availability: Items available for reference: [Call number: 658.8 RAN/C] (1).

Marketing management: Indian cases

by Pearson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Utter Pradesh; Pearson Education, 2018Availability: Items available for loan: [Call number: 658.8(540)(078.7) PER/M] (1).

Digital marketing analytics: Making sense of consumer data in a digital world

by Hemann, Chuck | Burbary, Ken.

Edition: 2ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson, 2019Availability: Items available for loan: [Call number: 658.8:681.324 HEM/D] (1).

Mastering the complex sale How to compete and win when the stakes are high!

by Thull, Jeff.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA John Wiley & Sons 2010Availability: Items available for loan: [Call number: 658.811 THU/M] (1).

Long-term impact of marketing : A compendium

by Hanssens, Dominique M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London World Scientific Publishing Co Pte Ltd 2018Availability: Items available for loan: [Call number: 658.8 HAN/L] (1).

Relationship marketing in the digital age

by Palmatier, Robert W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2019Availability: Items available for loan: [Call number: 658.818 PAL/R] (1).

Integrated marketing communication : Advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2018Availability: Items available for loan: [Call number: 659.145 JUS/I] (5).

Strategy of global branding and brand equity

by Lee, Alvin [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: No items available Checked out (1).

Sensory marketing: Research on the sensuality of products

by Aradhna Krishna ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: No items available Checked out (1).

Understanding Indian consumers

by Maheswaran, Durairaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Oxford University Press: 2017Availability: Items available for loan: [Call number: 658.818(540) MAH/U] (2).

Marketing

by Grewal, Dhruv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Education: 2017Availability: Items available for loan: [Call number: 658.8 GRE/M] (5).

Strategic marketing

by Cravens, David W | Piercy, Nigel F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Mac Graw hill: 2006Availability: Items available for loan: [Call number: 658.012.2 CRA/S.8] (2).

Marketing issues in transitional economies Batra, Rajeev

by Batra, Rajeev ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York; Springer: 2009Availability: Items available for loan: [Call number: 658.8(1-773) BAT/M] (1).

Remote service technology perception and its impact on customer-provider relationships An empirical exploratory study in a b-to-b-setting

by Paluch, Stefanie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Germany; Gabler Verlag: 2012Availability: Items available for loan: [Call number: 658.8 PAL/R] (1).

R for marketing research and analytics

by Chapman, Chris.

Edition: 2Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland; Springer: 2019Availability: Items available for loan: [Call number: 658.8.012.12 CHA/R.2] (1).

Handbook of marketing analytics Methods and applications in marketing management, Public

by Mizik, Natalie. ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Edward Elgar Publishing Ltd: 2018Availability: Items available for loan: [Call number: 658.8:681.32 MIZ/H] (1).

Marketing management: Indian cases

by Gupta, Prachi [et.al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UP; Pearson, 2018Availability: Items available for loan: [Call number: 658.8(078.7) GUP;4/M] (10).

Marketing research an applied orientation.

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson Education, 2019Availability: Items available for loan: [Call number: 658.8.012.12 MAL/M.7] (4).

Consumer behavior

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, Ramesh S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson Education, 2018Availability: Items available for loan: [Call number: 366.1 SCH/C.12] (5).

Brainfluence: 100 ways to persuade and convince consumers with neuromarketing.

by Dooley, Roger.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: John Wiley & Sons, 2011Availability: Items available for loan: [Call number: 658.8:159.9 DOO/B] (1). Checked out (2).

Marketing plans: How to prepare them, how to use them.

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom: John Wiley & Sons, 2016Availability: Items available for loan: [Call number: 658.8 MCD/M.8] (3).

Sustainable marketing

by Martin, Diane | Schouten, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India: Pearson Education India, 2014Availability: Items available for loan: [Call number: 658.8 MAR/S] (1).

Alchemy

by Sutherland,Rory.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Penguin, 2019Availability: Items available for loan: [Call number: 659.1:159.9 SUT/A] (1).

All marketers tell stories: The underground classic that explains how marketing really.

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: Penguin, 2012Availability: Items available for loan: [Call number: 658.8 GOD/A] (1).

Building a storybrand Clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh: HarperCollins, 2017Availability: No items available Checked out (1).

The new emerging market multinationals: Four strategies for disrupting markets and building brands

by Chattopadhyay, Amitava | Batra, Rajeev | Ozsomer, Aysegul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw Hill Education, 2012Availability: Items available for loan: [Call number: 659.127.6 CHA/N] (1).

Psychology of design: Creating consumer appeal

by Batra, Rajeev ed | Seifert, Collen | Brei, Diann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Routledge, 2015Availability: Items available for loan: [Call number: 658.511.4 BAT/P] (1).

Assessing marketing strategy performance

by Moorman, Christine | Lehmann, Donald R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge: Marketing Science Institute, 2004Availability: Items available for loan: [Call number: 658.8 MOO/A] (1).

Brand marketing on instagram

by Bansal,Rishabh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Rishabh; 2018Availability: No items available Checked out (1).

Marketing strategy and competitive positioning

by Hooley , Graham.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Pearson; 2017Availability: Items available for loan: [Call number: 658.8 HOO/M.6] (1).

New strategic brand management Advanced insights and strategic thinking

by Kapeferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Kogan Page; 2012Availability: Items available for loan: [Call number: 659.127.6 KAP/N.5] (3).

Brain sell: When science meets shopping

by Lewis, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Nicholas Brealey Publishing 2013Availability: Items available for loan: [Call number: 658.8:366.1 LEW/B] (2).

Selling online: How to become a successful e-commerce merchant

by Carroll, Jim | Broadhead, Rick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Canada: Dearborn Trade,U.S; 576pAvailability: Items available for loan: [Call number: 658.8:681.324 CAR/S] (1).

Rural marketing

by Kashyap, Pradeep.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education India; 2016Availability: Items available for loan: [Call number: 658.8 (1-22) KAS/R.3] (1).

Dollars and sense Money mishaps and how to avoid them

by Ariely, Dan | Kreisler, Jeff.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK Bluebird 2019Availability: Items available for loan: [Call number: 336.008.1 ARI;2/D] (4).

Digital neuromarketing: psychology of persuasion in the digital age

by Page, Sam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA; Ingram short title, 2015Availability: Items available for loan: [Call number: 658.8:159.98 PAG/D] (1).

Services marketing People, technology, strategy

by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan: [Call number: 658.8 WIR/S.8] (3).

Rural marketing: Challenges and opportunities.

by Kumar, Dinesh | Gupta, Punam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: SAGE Publications Pvt. Ltd; 2017Availability: Items available for loan: [Call number: 658.8(540) DIN;1/R] (2).

Retail marketing in the modern age

by Chaudhary, Prashant.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Sage Publications India Private Limited; 2016Availability: Items available for loan: [Call number: 658.87 CHA/R] (2). Checked out (1).

Principles of marketing:

by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2018Availability: Items available for loan: [Call number: 658.8 KOT;5/P.17] (10).

Social media marketing 2019: Secret strategies to become an influencer of millions on instagram youtube, twitter, and facebook while advertising your personal brand in 2018 and beyond

by Welch , Dave.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Personal Development Publishing; 2019Availability: Items available for loan: [Call number: 658.849 WEL/S] (1).

Social media marketing 2019: Instagram,facebook,youtube and twitter , advertising guide For influencers in2019 through 2020

by Clarke, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newdelhi: Social Media Academy; 2019Availability: Items available for loan: [Call number: 658.849 CLA;1/S] (2).

Managing retailing

by Sinha, Piyush Kumar | Uniyal, Dwarika Prasad.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Oxford University Press; 2018Availability: Items available for loan: [Call number: 658.87 SIN/M] (3).

Thank You Economy

by Vaynerchuk , Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: HarperCollins e-books; 2011Availability: Items available for loan: [Call number: 658.818 VAY/T] (1).

Services marketing: People, technology and strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan: [Call number: 658.8 LOV/S] (5).

Marketing research: Text and cases

by Nargundkar, Rajendra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.12 NAR/M] (3).

Why she buys: The new strategy for reaching the world's most powerful consumers

by Brennan, Bridget.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: U S A: RHUS; 2011Availability: Items available for loan: [Call number: 658.818 BRE/W] (1).

Rural marketing: Concepts and practices

by Balram, Dogra | Ghuman, Karminder.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2008Availability: Items available for loan: [Call number: 658.84 DOG;1/R] (2).

Marketing data science: Modelling techniques in predictive analytics with R and Python

by Miller,Thomas W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson; 2019Availability: Items available for loan: [Call number: 658.8:681.3.062 MIL/M] (1).

Creating value: The theory and practice of marketing semiotics research

by Oswald, Laura R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newyork: Oxford University press; 2015Availability: Items available for loan: [Call number: 659.1 OSW;1/C] (2).

Marketing strategy: A decision - focused approach

by Walker, Orville C Jr.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.8.012.2 WAL;1/M.7] (4).

Jab, jab, jab, right hook: How to tell your story in a noisy social world

by Vaynerchuk, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Harper Business; 2013Availability: Items available for loan: [Call number: 658.8:681.324 VAY/J] (2).

Consumer behaviour: The Indian context ( Concepts and cases)

by Ramesh S. Kumar.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2017Availability: Items available for loan: [Call number: 658.8:366.1 RAM/C.2] (2). Checked out (1).

Retailing management: Text and cases

by Pradhan, Swapna.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan: [Call number: 658.87 SWA/R.5] (1).

Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education; 2016Availability: Items available for loan: [Call number: 658.8 KOT;9/M.15] (10).

Consumer behavior

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, Ramesh S.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan: [Call number: 366.1 SCH/C.11] (3).

Engage: The complete guide for brands and business to build, cultivate, and measure success in the new web

by Solis, Brian | Kuther, Ashton.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Wiley India Pvt Ltd; 2010Availability: Items available for loan: [Call number: 658.8:681.324 SOL/E] (1).

SPIN-selling

by Rackham, Neil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Routledge; 2017Availability: Items available for loan: [Call number: 658.81 RAC/S] (1).

Marketing 4.0: Moving from traditional to digital

by Kotler , Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Wiley India; 2017Availability: Items available for loan: [Call number: 658.8:681.324 KOT/M] (3).

This is marketing You can't be seen until you learn to see

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Britain: Portfolio Penguin; 2018Availability: Items available for loan: [Call number: 658.8 GOD/T] (1).

Be a network marketing millionaire: Proven step by step formulas to achieve your dream life faster

by Bajaj , Deepak.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Haryana: Invincible Publishers; 2018Availability: Items available for loan: [Call number: 658.84 BAJ/B] (1).

Alibaba The house that Jack Ma built

by Clark , Duncan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA: ECCO; 2016Availability: Items available for loan: [Call number: 658.681.324(510) CLA/A] (1).

Titan Inside india's most successful consumer brand

by Kamath, Vinay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; Hachette: 2018Availability: Items available for loan: [Call number: 659.127.6(540) KAM/T] (1).

Marketing communications Objectves, strategy, tactics

by Rossiter, john R | Percy, Larry | Bergkvist, Lars.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658.8 ROS/M] (1).

Marketing for tourism, hospitality & events A global & digital approach

by Hudson, Simon | Hudson, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2017Availability: Items available for loan: [Call number: 338.48:658.8 HUD/M] (1).

Creating value with big data analytics Making smarter marketing decisions

by Verhoef, Peter C | Kooge Edwin | Walk, Natasha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: Routledge; 2015Availability: Items available for loan: [Call number: 658.8.012.12 VER/C] (1).

Legends in marketing: Gerald Zaltman [Vol. 1-5]

by Sheth, Jagdish N ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Sage; 2018Availability: Items available for loan: [Call number: 658.8(092) MOO.1/L(R)] (5).

Equity derivatives: Corporate and institutional applications

by Schofield, Neil C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Springer; 2017Availability: Items available for loan: [Call number: 336.761 SCH/E] (1).

Creating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS) annual conference/ Vol. I

by Stieler, Maximilian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Springer; 2017Availability: Items available for loan: [Call number: 658.8 STI.1/C] (1).

Advances in corporate branding

by Balmer, John.M.T et.al | Powell, Shaun M | Kernstock, Joachim | Brexendorf, Tim Oliver.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Palgrave macmillan; 2018Availability: Items available for loan: [Call number: 659.127.6 BAL/A] (1).

Creating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS)/ Vol. II

by Stieler, Maximilian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland: Springer; 2017Availability: Items available for loan: [Call number: 658.8 STI.2/C] (1).

Global brand strategy: World-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: UK: Palgrave Macmillan; 2017Availability: Items available for loan: [Call number: 659.127.61 STE;1/G] (1).

Visualizing marketing: From abstract to intuitive

by Kucuk, S. Umit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland; Springer, 2017Availability: Items available for loan: [Call number: 658.8 KUC/V] (1).

Management and governance of networks: Franchising, cooperatives, and strategic alliances

by Hendrikse, G.W.J. et al. ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland; Springer, 2017Availability: Items available for loan: [Call number: 658:681.324 HEN/M] (1).

Marketing whitebook 2018-19: Marketing with leadrship, inclusion & technology

by BW Businessworld.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: India; BW Businessworld, 2018Availability: Items available for loan: [Call number: 658.8 BWB;1/M] (2). Checked out (1).

Customer engagement marketing

by Palmatier, R.W. ed | Kumar, V. ed | Harmeling, C.M. ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Switzerland; Springer, 2018Availability: Items available for loan: [Call number: 658.818 PAL;1/C] (2).

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