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HBR's 10 must reads :On strategic marketing/

by Harvard business review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard business review press 2013Availability: Items available for loan: [Call number: 658.8 HBR/H] (2).

Marketing strategy

by Hill, Mark E | .

Edition: Material type: Text Text Publisher: Los Angeles Sage 2013Availability: Items available for loan: [Call number: 658.8.012.2 HIL/M] (1).

Profit impact of marketing strategy project

by Farris, Paul W. ed | Moore, Michael J. ed.

Edition: Material type: Text Text Publisher: New York Cambridge University Press 2004Availability: Items available for loan: [Call number: 658.8 FAR/P] (1).

Contemporary strategic marketing

by Brennan, Ross | Garneau.

Edition: Material type: Text Text Publisher: New York Palgrave 2003Availability: Items available for loan: [Call number: 658.8 BRE] (1).

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