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Re-build : How brands in India overcame crisis and emerged stronger, better, wiser
by Ramya Ramamurthy. Publisher: Gurugram, India; Hachette Book Publishing India Pvt. Ltd, 2018Availability: No items available Checked out (1).
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Branded in history : fresh marketing lessons from vintage brands
by Ramya Ramamurthy. Publisher: Gurugram, India; Hachette Book Publishing India Pvt. Ltd., 2021Availability: No items available Checked out (1).
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22 Immutable laws of marketing: violate them at your own risk
by Ries , Al | Trout, Jack. Publisher: UK; Profile Books Ltd, 1994Availability: Items available for loan:
[Call number: 658.8 RIE/I]
(1).
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ultimate sales accelerator
by Amit Agarwal. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: India; Penguin Business, 2022Availability: Items available for loan:
[Call number: 658.82 AMI/U]
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Paradigm shift in business and management: emerging trends and competitive strategies
by Chaudhary, Shashank | Maurya, Nitu. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi; Universal academic books, 2022Availability: Items available for reference:
[Call number: 658 CHA/P]
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Avatar's smile in online service encounters
by Parimal Kumar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2021Availability: Items available for reference:
[Call number: 658.8(043.2) PAR/A]
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Experiential marketing: secrets, strategies, and success stories from the world's greatest brands
by Smith, Kerry | Hanover, Dan. Publisher: Canada; Wiley, 2016Availability: No items available Checked out (1).
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Strategic innovative marketing and tourism:7th ICSIMAT, Athenian Riviera, Greece, 2018
by Kavoura, Androniki Ed | Kefallonitis, Efstathios Ed | Giovanis, Apostolos Ed. Publisher: Switzerland; Springer, 2019Availability: Items available for loan:
[Call number: 658.8 KAV.1/S]
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Experiential marketing: a practical guide to interactive brand experiences.
by Smilansky, Shirra. Publisher: New York; Kogan Page, 2017Availability: Items available for loan:
[Call number: 659.127.6 SMI/E.2]
(1).
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Business management and leadership strategies: how to lead and succeed in the competitive market
by Jameel Ahmed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chennai; Notion Press Media, 2021Availability: Items available for loan:
[Call number: 658:316.46 JAM/B]
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Ultimate digital library: where the new information players meet
by Pace, Andrew K. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi; Indiana, 2009Availability: Items available for loan:
[Call number: 02:681.324 PAC/U]
(1).
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International marketing
by Paliwoda, Stanley J | Thomas, Michael J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi; Viva Books, 2002Availability: Items available for loan:
[Call number: 658.8(100) PAL/I.3]
(1).
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Storytelling: branding in practice
by Fog, Klaus et al. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Berlin; Springer, 2010Availability: No items available Checked out (1).
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Bibliography of articles on marketing in India
by Indian Institute of Management Ahmedabad | Kureshi, Sonal. Com. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Ahmedabad; IIM Ahmedabad, 2010Availability: Items available for loan:
[Call number: 658.8(540)(01) IIMA/B]
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Customer and business analytics: applied data mining for business decision making using R
by Putler, Daniel S | Krider, Robert E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boca Raton; CRC Press, 2012Availability: Items available for loan:
[Call number: 658:681.3.016 PUT/C]
(1).
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Essays on cross-gender brand extensions
by Aravind, R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2020Availability: Items available for reference:
[Call number: 659.127.6 ARA/E]
(1).
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Webcare and brand evaluations: optimizing webcare strategies for service brands
by Jeesha, Krishnan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2019Availability: Items available for reference:
[Call number: 659.127.6 KRI/W]
(1).
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Consumption as a mechanism to compensate the loss of ownership of self among women after marriage: a life transition perspective
by Ranjitha, G P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Kozhikode; Indian Institute of Management Kozhikode, 2019Availability: Items available for reference:
[Call number: 658.8 RAN/C]
(1).
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Marketing management: Indian cases
by Pearson. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Utter Pradesh; Pearson Education, 2018Availability: Items available for loan:
[Call number: 658.8(540)(078.7) PER/M]
(1).
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Digital marketing analytics: Making sense of consumer data in a digital world
by Hemann, Chuck | Burbary, Ken. Edition: 2ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson, 2019Availability: Items available for loan:
[Call number: 658.8:681.324 HEM/D]
(1).
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Mastering the complex sale How to compete and win when the stakes are high!
by Thull, Jeff. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA John Wiley & Sons 2010Availability: Items available for loan:
[Call number: 658.811 THU/M]
(1).
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Long-term impact of marketing : A compendium
by Hanssens, Dominique M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London World Scientific Publishing Co Pte Ltd 2018Availability: Items available for loan:
[Call number: 658.8 HAN/L]
(1).
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Relationship marketing in the digital age
by Palmatier, Robert W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2019Availability: Items available for loan:
[Call number: 658.818 PAL/R]
(1).
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Integrated marketing communication : Advertising and promotion in a digital world
by Juska, Jerome M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2018Availability: Items available for loan:
[Call number: 659.145 JUS/I]
(5).
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Strategy of global branding and brand equity
by Lee, Alvin [et al.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2015Availability: Items available for loan:
[Call number: 659.127.6 LEE/S]
(1).
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Sensory marketing: Research on the sensuality of products
by Aradhna Krishna ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 2010Availability: Items available for loan:
[Call number: 658.8:159.9 ARA/S]
(1).
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Understanding Indian consumers
by Maheswaran, Durairaj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India; Oxford University Press: 2017Availability: Items available for loan:
[Call number: 658.818(540) MAH/U]
(2).
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Marketing
by Grewal, Dhruv. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill Education: 2017Availability: Items available for loan:
[Call number: 658.8 GRE/M]
(5).
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Strategic marketing
by Cravens, David W | Piercy, Nigel F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India; Mac Graw hill: 2006Availability: Items available for loan:
[Call number: 658.012.2 CRA/S.8]
(2).
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Marketing issues in transitional economies Batra, Rajeev
by Batra, Rajeev ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York; Springer: 2009Availability: Items available for loan:
[Call number: 658.8(1-773) BAT/M]
(1).
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Remote service technology perception and its impact on customer-provider relationships An empirical exploratory study in a b-to-b-setting
by Paluch, Stefanie. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Germany; Gabler Verlag: 2012Availability: Items available for loan:
[Call number: 658.8 PAL/R]
(1).
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R for marketing research and analytics
by Chapman, Chris. Edition: 2Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Switzerland; Springer: 2019Availability: Items available for loan:
[Call number: 658.8.012.12 CHA/R.2]
(1).
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Handbook of marketing analytics Methods and applications in marketing management, Public
by Mizik, Natalie. ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA; Edward Elgar Publishing Ltd: 2018Availability: Items available for loan:
[Call number: 658.8:681.32 MIZ/H]
(1).
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Marketing management: Indian cases
by Gupta, Prachi [et.al.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UP; Pearson, 2018Availability: Items available for loan:
[Call number: 658.8(078.7) GUP;4/M]
(10).
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Marketing research an applied orientation.
by Malhotra, Naresh K. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India: Pearson Education, 2019Availability: Items available for loan:
[Call number: 658.8.012.12 MAL/M.7]
(4).
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Consumer behavior
by Schiffman, Leon G | Wisenblit, Joseph | Kumar, Ramesh S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India: Pearson Education, 2018Availability: Items available for loan:
[Call number: 366.1 SCH/C.12]
(5).
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Brainfluence: 100 ways to persuade and convince consumers with neuromarketing.
by Dooley, Roger. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey: John Wiley & Sons, 2011Availability: Items available for loan:
[Call number: 658.8:159.9 DOO;1/B]
(2). Checked out (1).
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Marketing plans: How to prepare them, how to use them.
by McDonald, Malcolm | Wilson, Hugh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom: John Wiley & Sons, 2016Availability: Items available for loan:
[Call number: 658.8 MCD/M.8]
(3).
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Sustainable marketing
by Martin, Diane | Schouten, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India: Pearson Education India, 2014Availability: Items available for loan:
[Call number: 658.8 MAR/S]
(1).
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Alchemy
by Sutherland,Rory. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Penguin, 2019Availability: No items available Checked out (1).
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All marketers tell stories: The underground classic that explains how marketing really.
by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA: Penguin, 2012Availability: Items available for loan:
[Call number: 658.8 GOD/A]
(1).
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Building a storybrand Clarify your message so customers will listen
by Miller, Donald. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Uttar Pradesh: HarperCollins, 2017Availability: Items available for loan:
[Call number: 659.127.6 MIL/B]
(1).
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The new emerging market multinationals: Four strategies for disrupting markets and building brands
by Chattopadhyay, Amitava | Batra, Rajeev | Ozsomer, Aysegul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw Hill Education, 2012Availability: Items available for loan:
[Call number: 659.127.6 CHA/N]
(1).
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Psychology of design: Creating consumer appeal
by Batra, Rajeev ed | Seifert, Collen | Brei, Diann. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge, 2015Availability: Items available for loan:
[Call number: 658.511.4 BAT/P]
(1).
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Assessing marketing strategy performance
by Moorman, Christine | Lehmann, Donald R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge: Marketing Science Institute, 2004Availability: Items available for loan:
[Call number: 658.8 MOO/A]
(1).
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Brand marketing on instagram
by Bansal,Rishabh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Rishabh; 2018Availability: Items available for loan:
[Call number: 659.127.6 BAN/B]
(1).
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Marketing strategy and competitive positioning
by Hooley , Graham. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK: Pearson; 2017Availability: Items available for loan:
[Call number: 658.8 HOO/M.6]
(1).
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New strategic brand management Advanced insights and strategic thinking
by Kapeferer, Jean-Noel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Kogan Page; 2012Availability: Items available for loan:
[Call number: 659.127.6 KAP/N.5]
(3).
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Brain sell: When science meets shopping
by Lewis, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Nicholas Brealey Publishing 2013Availability: Items available for loan:
[Call number: 658.8:366.1 LEW/B]
(2).
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Selling online: How to become a successful e-commerce merchant
by Carroll, Jim | Broadhead, Rick. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Canada: Dearborn Trade,U.S; 576pAvailability: Items available for loan:
[Call number: 658.8:681.324 CAR/S]
(1).
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Rural marketing
by Kashyap, Pradeep. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education India; 2016Availability: Items available for loan:
[Call number: 658.8 (1-22) KAS/R.3]
(1).
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Dollars and sense Money mishaps and how to avoid them
by Ariely, Dan | Kreisler, Jeff. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK Bluebird 2019Availability: Items available for loan:
[Call number: 336.008.1 ARI;2/D]
(4).
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Digital neuromarketing: psychology of persuasion in the digital age
by Page, Sam. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA; Ingram short title, 2015Availability: Items available for loan:
[Call number: 658.8:159.98 PAG/D]
(1).
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Services marketing People, technology, strategy
by Wirtz , Jochen | Lovelock, Christopher H | Chatterjee, Jayanta. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA: World Scientific Publishing Co Inc; 2016Availability: Items available for loan:
[Call number: 658.8 WIR/S.8]
(3).
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Rural marketing: Challenges and opportunities.
by Kumar, Dinesh | Gupta, Punam. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: SAGE Publications Pvt. Ltd; 2017Availability: Items available for loan:
[Call number: 658.8(540) DIN;1/R]
(2).
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Retail marketing in the modern age
by Chaudhary, Prashant. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Sage Publications India Private Limited; 2016Availability: Items available for loan:
[Call number: 658.87 CHA/R]
(3).
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Principles of marketing:
by Kotler, Philip | Armstrong, Gary | Agnihotri , Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education; 2018Availability: Items available for loan:
[Call number: 658.8 KOT;5/P.17]
(10).
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Social media marketing 2019: Secret strategies to become an influencer of millions on instagram youtube, twitter, and facebook while advertising your personal brand in 2018 and beyond
by Welch , Dave. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Personal Development Publishing; 2019Availability: Items available for loan:
[Call number: 658.849 WEL/S]
(1).
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Social media marketing 2019: Instagram,facebook,youtube and twitter , advertising guide For influencers in2019 through 2020
by Clarke, Gary. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Newdelhi: Social Media Academy; 2019Availability: Items available for loan:
[Call number: 658.849 CLA;1/S]
(1). Items available for reference:
[Call number: 658.849 CLA/S]
(1).
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Managing retailing
by Sinha, Piyush Kumar | Uniyal, Dwarika Prasad. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Oxford University Press; 2018Availability: Items available for loan:
[Call number: 658.87 SIN/M]
(3).
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Thank You Economy
by Vaynerchuk , Gary. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: HarperCollins e-books; 2011Availability: Items available for loan:
[Call number: 658.818 VAY/T]
(1).
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Services marketing: People, technology and strategy
by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson Education India; 2011Availability: Items available for loan:
[Call number: 658.8 LOV/S]
(4). Checked out (1).
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Marketing research: Text and cases
by Nargundkar, Rajendra. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.8.012.12 NAR/M]
(3).
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Why she buys: The new strategy for reaching the world's most powerful consumers
by Brennan, Bridget. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: U S A: RHUS; 2011Availability: Items available for loan:
[Call number: 658.818 BRE/W]
(1).
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Rural marketing: Concepts and practices
by Balram, Dogra | Ghuman, Karminder. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2008Availability: Items available for loan:
[Call number: 658.84 DOG;1/R]
(2).
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Marketing data science: Modelling techniques in predictive analytics with R and Python
by Miller,Thomas W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson; 2019Availability: Items available for loan:
[Call number: 658.8:681.3.062 MIL/M]
(1).
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Creating value: The theory and practice of marketing semiotics research
by Oswald, Laura R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Newyork: Oxford University press; 2015Availability: Items available for loan:
[Call number: 659.1 OSW;1/C]
(2).
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Marketing strategy: A decision - focused approach
by Walker, Orville C Jr. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.8.012.2 WAL;1/M.7]
(4).
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Jab, jab, jab, right hook: How to tell your story in a noisy social world
by Vaynerchuk, Gary. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: Harper Business; 2013Availability: Items available for loan:
[Call number: 658.8:681.324 VAY/J]
(2).
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Consumer behaviour: The Indian context ( Concepts and cases)
by Ramesh S. Kumar. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education; 2017Availability: Items available for loan:
[Call number: 658.8:366.1 RAM/C.2]
(3).
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Retailing management: Text and cases
by Pradhan, Swapna. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chennai: McGraw Hill Education; 2017Availability: Items available for loan:
[Call number: 658.87 SWA/R.5]
(1).
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Marketing management
by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education; 2016Availability: Items available for loan:
[Call number: 658.8 KOT;9/M.15]
(10).
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Consumer behavior
by Schiffman, Leon G | Wisenblit, Joseph | Kumar, Ramesh S. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida: Pearson Education India; 2015Availability: Items available for loan:
[Call number: 366.1 SCH/C.11]
(3).
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Engage: The complete guide for brands and business to build, cultivate, and measure success in the new web
by Solis, Brian | Kuther, Ashton. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Wiley India Pvt Ltd; 2010Availability: Items available for loan:
[Call number: 658.8:681.324 SOL/E]
(1).
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SPIN-selling
by Rackham, Neil. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge; 2017Availability: Items available for loan:
[Call number: 658.81 RAC/S]
(1).
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Marketing 4.0: Moving from traditional to digital
by Kotler , Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Wiley India; 2017Availability: Items available for loan:
[Call number: 658.8:681.324 KOT/M]
(3).
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This is marketing You can't be seen until you learn to see
by Godin, Seth. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Britain: Portfolio Penguin; 2018Availability: Items available for loan:
[Call number: 658.8 GOD/T]
(1).
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Be a network marketing millionaire: Proven step by step formulas to achieve your dream life faster
by Bajaj , Deepak. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Haryana: Invincible Publishers; 2018Availability: Items available for loan:
[Call number: 658.84 BAJ/B]
(1).
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Alibaba The house that Jack Ma built
by Clark , Duncan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: USA: ECCO; 2016Availability: No items available Checked out (1).
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Titan Inside india's most successful consumer brand
by Kamath, Vinay. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India; Hachette: 2018Availability: Items available for loan:
[Call number: 659.127.6(540) KAM/T]
(1).
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Marketing communications Objectves, strategy, tactics
by Rossiter, john R | Percy, Larry | Bergkvist, Lars. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage; 2018Availability: Items available for loan:
[Call number: 658.8 ROS/M]
(1).
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Marketing for tourism, hospitality & events A global & digital approach
by Hudson, Simon | Hudson, Louise. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage; 2017Availability: Items available for loan:
[Call number: 338.48:658.8 HUD/M]
(1).
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Creating value with big data analytics Making smarter marketing decisions
by Verhoef, Peter C | Kooge Edwin | Walk, Natasha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York: Routledge; 2015Availability: Items available for loan:
[Call number: 658.8.012.12 VER/C]
(1).
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Legends in marketing: Gerald Zaltman [Vol. 1-5]
by Sheth, Jagdish N ed. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Sage; 2018Availability: Items available for loan:
[Call number: 658.8(092) MOO.1/L(R)]
(5).
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Equity derivatives: Corporate and institutional applications
by Schofield, Neil C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK: Springer; 2017Availability: No items available Checked out (1).
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Creating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS) annual conference/ Vol. I
by Stieler, Maximilian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Switzerland: Springer; 2017Availability: Items available for loan:
[Call number: 658.8 STI.1/C]
(1).
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Advances in corporate branding
by Balmer, John.M.T et.al | Powell, Shaun M | Kernstock, Joachim | Brexendorf, Tim Oliver. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London: Palgrave macmillan; 2018Availability: Items available for loan:
[Call number: 659.127.6 BAL/A]
(1).
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Creating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS)/ Vol. II
by Stieler, Maximilian. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Switzerland: Springer; 2017Availability: Items available for loan:
[Call number: 658.8 STI.2/C]
(1).
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Global brand strategy: World-wise marketing in the age of branding
by Steenkamp, Jan-Benedict. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: UK: Palgrave Macmillan; 2017Availability: Items available for loan:
[Call number: 659.127.61 STE;1/G]
(1).
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