Your search returned 91 results.

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Storytelling: branding in practice

by Fog, Klaus et al.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin; Springer, 2010Availability: Items available for loan: [Call number: 659.127.6 FOG/S.2] (1).

Product management case study approach: new app ideation & launch

by Verma, Devesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Self Published, 2020Availability: Items available for loan: [Call number: 658.5(078.7) VER/P] (1).

Strategy of global branding and brand equity

by Lee, Alvin [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: No items available Checked out (1).

Building a storybrand Clarify your message so customers will listen

by Miller, Donald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh: HarperCollins, 2017Availability: No items available Checked out (1).

Understanding brands / by Peter Cheverton

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Kogan Page, 2006Availability: Items available for loan: [Call number: 659.127.6 CHE/U] (1).

Brand storm surviving and thriving in the consumer led marketplace

by Nickles, Liz | Iyer, Savitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New york Palgrave mcmillan c2012Availability: Items available for loan: [Call number: 659.127.6 NIC/B] (1).

Open innovation :New product development essentials from the PDMA

by Noble, Charles H. ed | Durmusoglu, Serdar S. ed | Griffin,Abbie ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Wiley 2014Availability: Items available for loan: [Call number: 658.589 NOB/O] (1).

Lean practitioner's handbook

by Eaton, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Britain Kogan Page Ltd. c2013Availability: Items available for loan: [Call number: 658.5 EAT/L] (1).

Authenticity

by Gilmore, James H | Pine II, B. Joseph.

Edition: Material type: Text Text Publisher: Boston Harvard Business Press 2007Availability: Items available for loan: [Call number: 658.818 GIL/A] (1).

Product management

by Lehmann, Donald | Winer,Russell.

Edition: 4.0Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2005Availability: Items available for loan: [Call number: 658.5 DON/P] (1).

Luxury strategy

by Kapferer, Jean-Noel | Bastien, Vincent.

Edition: 2.0Material type: Text Text Publisher: London Kogan Page 2012Availability: Items available for loan: [Call number: 658.8 KAP/L] (1).

Branding and sustainable competitive advantage

by Kapoor, Avinash | Kulshrestha, Chinmaya.

Edition: Material type: Text Text Publisher: Hershey Business Science Reference (IGI Global) 2012Availability: Items available for loan: [Call number: 659.127.6 KAP/B] (1).

Beyond price

by Plantes, Mary Kay | Finfrock, Robert D.

Edition: Material type: Text Text Publisher: Austin Green Leaf Book Group Press 2009Availability: Items available for loan: [Call number: 658.8 PLA/B] (1).

Priceless

by Lasalle, Diana | Britton, Terry A.

Edition: Material type: Text Text Publisher: Boston Harvard business School 2003Availability: Items available for loan: [Call number: 658.5 LAS/P] (1).

Green marketing management

by Dahlstrom, Robert | .

Edition: Material type: Text Text Publisher: UK South-Western Cengage Learning 2011Availability: Items available for loan: [Call number: 658.8 DAH/G] (1).

Lean machine

by Oosterwal, Dantar P | .

Edition: Material type: Text Text Publisher: New York Amacom 2010Availability: Items available for loan: [Call number: 658.589 OOS/C] (1).

Positioning the brand

by Riezebos, Rik | Grinten, Jaap van der.

Edition: Material type: Text Text Publisher: New York Routledge 2011Availability: Items available for loan: [Call number: 659.127.6 RIE/P] (1).

Balanced brand

by Foley, John | Kendrick, Julie.

Edition: Material type: Text Text Publisher: San Francisco Jossey-Bass 2006Availability: Items available for loan: [Call number: 659.127.6 FOL/B] (1).

Mass customization information systems in business

by Blecker, Thorsten | Friedrich, Gerhard.

Edition: Material type: Text Text Publisher: UK IGI Global 2007Availability: Items available for loan: [Call number: 65.012.45 BLE/M] (1).

Your gut is still not smarter than your head: How disciplined, fact-based market

by Clancy, Kevin J | Krieg, Peter.

Edition: 1stMaterial type: Text Text Publisher: New Jersey; Canada John Wiley & Sons 2007Availability: Items available for loan: [Call number: 658.8 CLA/Y] (1).

Brand rewired

by Chasser, Anne H | Wolfe, Jennifer C.

Edition: Material type: Text Text Publisher: Hoboken Wiley 2010Availability: Items available for loan: [Call number: 659.127.6 CHA/B] (1).

International brand management of Chinese companies

by Bell, Sandra | .

Edition: Material type: Text Text Publisher: Heidelberg Physica-Verlag 2008Availability: Items available for loan: [Call number: 659.127.6 BEL/I] (1).

Brand gym

by Taylor, David | Nichols, David.

Edition: 2.0Material type: Text Text Publisher: UK John Wiley & Sons 2010Availability: Items available for loan: [Call number: 659.127.6 TAY/B] (1).

Nation branding

by Dinnie, Keith | .

Edition: Material type: Text Text Publisher: Ansterdan Butter Worth -Heinemann 2008Availability: Items available for loan: [Call number: 659.127.6 DIN/N] (1).

The luxury strategy

by Kapferer,J. N | Bastien, V.

Edition: Material type: Text Text Publisher: London kogan page 2009Availability: Items available for loan: [Call number: 658.8 KAP] (1).

Brands and brand management Vol 1

by Elliott, Richard ed | .

Edition: Material type: Text Text Publisher: London Routledge 2009Availability: Items available for loan: [Call number: 659.127.6 ELL.1(R)] (1).

Brands and brand management Vol 2

by Elliott, Richard ed | .

Edition: Material type: Text Text Publisher: London Routledge 2009Availability: Items available for loan: [Call number: 659.127.6 ELL.2(R)] (1).

Brands and brand management Vol 3

by Elliott, Richard ed | .

Edition: Material type: Text Text Publisher: London Routledge 2009Availability: Items available for loan: [Call number: 659.127.6 ELL.3(R)] (1).

Brands and brand management Vol 4

by Elliott, Richard ed | .

Edition: Material type: Text Text Publisher: London Routledge 2009Availability: Items available for loan: [Call number: 659.127.6 ELL.4(R)] (1).

Experience economy

by Pine II, Joseph B | Gilmore, James H.

Edition: Material type: Text Text Publisher: Boston Harvard Business School Press 1999Availability: Items available for loan: [Call number: 658.56 PIN] (1).

Product management

by Anandan, C | .

Edition: 2.0Material type: Text Text Publisher: New Delhi McGraw-Hill 2009Availability: Items available for loan: [Call number: 658.5 ANA] (1).

Product juggernauts

by Deschamps, Jean-Philippe | Nayak, P.

Edition: Material type: Text Text Publisher: Boston Harvard business school 1995Availability: Items available for loan: [Call number: 658.56 DES] (1).

Competitive identity

by Anholt, Simon | .

Edition: Material type: Text Text Publisher: Newyork Palgrave macmillan 2007Availability: Items available for loan: [Call number: 910:658 ANH] (1).

Strategic market creation

by Tollin, Karin ed | Caru, Antonella ed.

Edition: Material type: Text Text Publisher: West Sussex John Wiley & Sons 2008Availability: Items available for loan: [Call number: 658.8 TOL] (1).

Marketing for engineers, scientists and technologists

by Curtis, Tony | .

Edition: Material type: Text Text Publisher: England John Wiley & Sons 2008Availability: Items available for loan: [Call number: 658.8 CUR] (1).

Authencity

by Gilmore, James H | Pine, Joseph B.

Edition: Material type: Text Text Publisher: Massachusetts Harvard Business School Press 2007Availability: Items available for loan: [Call number: 658.8:366.1 GIL] (1).

Handbook of new product development management

by Loch, Christoph H | Kavadias, Stylianos.

Edition: Material type: Text Text Publisher: Elsevier 2008Availability: Items available for loan: [Call number: 658.512.2 LOC;1] (1).

New product development[With CD-ROM]

by Annacchino, Marc A | .

Edition: Material type: Text Text Publisher: Burlington Butterworth-Heinemann 2003Availability: Items available for loan: [Call number: 658.5 ANN] (1).

Product customization

by Hvam, Lars | Mortensen, Niels Henrik Riis.

Edition: Material type: Text Text Publisher: Berlin Springer 2008Availability: Items available for loan: [Call number: 658.5 HVA] (1).

Return on ideas

by Nichols, David | .

Edition: Material type: Text Text Publisher: New Delhi Wiley India 2007Availability: Items available for loan: [Call number: 658.589 NIC] (1).

Handbook of new product development management

by Loch, Christoph H | Kavadias, Stylianos.

Edition: Material type: Text Text Publisher: Amsterdam Elsevier 2008Availability: Items available for loan: [Call number: 658.512.2 LOC] (1).

Flexible product development

by Smith, Preston G | .

Edition: Material type: Text Text Publisher: San Francisco John Wiley 2007Availability: Items available for loan: [Call number: 658.5 SMI] (1).

PDMA toolbook 3 for new product development

by Griffin, Abbie ed | Somermeyer, Stephen M.

Edition: Material type: Text Text Publisher: New Jersey John Wiley 2007Availability: Items available for loan: [Call number: 658.512 GRI] (1).

Citizen brands

by Willmott, Michael | .

Edition: Material type: Text Text Publisher: Chichester John Wiley & Sons 2001Availability: Items available for loan: [Call number: 658:3.086 WIL] (1).

Selling the dream

by Kawasaki, Guy | .

Edition: Material type: Text Text Publisher: New York HarperCollins 1991Availability: Items available for loan: [Call number: 658.8 KAW] (1).

Brand rejuvenation

by Lehu, Jean-Marc | .

Edition: Material type: Text Text Publisher: New Delhi Kogan Page 2006Availability: Items available for loan: [Call number: 658.5 LEH] (1).

Product design and development

by Ulrich, Karl T | Eppinger, Steven D.

Edition: 3.0Material type: Text Text Publisher: New Delhi McGraw-Hill 2004Availability: No items available Checked out (1).

Philosophy of branding

by Braun, Thom | .

Edition: Material type: Text Text Publisher: London Kogan Page 2004Availability: Items available for loan: [Call number: 659.127.6 BRA] (1).

Product policy

by Wind, Yoram J | .

Edition: Material type: Text Text Publisher: Massachusetts Addison Wesley 1982Availability: Items available for loan: [Call number: 658.5 WIN] (1).

Product manager's handbook (with CD-ROM)

by Gorchels, Linda | .

Edition: 3.0Material type: Text Text Publisher: New York McGraw - Hill 2006Availability: Items available for loan: [Call number: 658.8 GOR] (1).

Case studies in marketing research and product management

by ICFAI | .

Edition: Material type: Text Text Publisher: Hyderabad ICFAI Centre for Management Research 2006Availability: Items available for loan: [Call number: 658.8.012.12 ICF] (1).

Designing winning products

by Woodside, Arch G. ed | Liukko, Timo ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam; JAI, 2000Availability: Items available for loan: [Call number: 658.5 WOO/D] (1).

From brand vision to brand evaluation

by Chernatony, Leslie de | .

Edition: 2.0Material type: Text Text Publisher: Amsterdam Elsevier 2006Availability: Items available for loan: [Call number: 659.127.6 CHE] (1).

Information and management systems for product customization

by Blecker, Thorsten et al | .

Edition: Material type: Text Text Publisher: New York Springer 2005Availability: Items available for loan: [Call number: 658.512 BLE] (1).

Juicing the orange

by Fallon, Pat | Senn, Fred.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston; Harvard Business school press, 2006Availability: Items available for loan: [Call number: 658.8 FAL/J] (1).

Mass Affluence

by Nunes, Paul | Johnson, Brian.

Edition: Material type: Text Text Publisher: Boston HBS 2004Availability: Items available for loan: [Call number: 658.8 NUN] (1).

Product manager's field guide

by Gorchels, Linda | .

Edition: Material type: Text Text Publisher: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: [Call number: 658.5 GOR] (1).

Product innovation

by Rainey, David L | .

Edition: Material type: Text Text Publisher: Cambridge Cambridge University Press 2005Availability: Items available for loan: [Call number: 658.589 RAI] (1).

Asian brand strategy

by Roll,Martin.

Edition: Material type: Text Text Publisher: NewYork ; Palgrave ; 2006Availability: Items available for loan: [Call number: 658.626(5) ROL] (1).

Brand aid

by VanAuken, Brad | .

Edition: Material type: Text Text Publisher: New York American Management Association 2003Availability: Items available for loan: [Call number: 659.127.6 VAN] (1).

Marketing the unknown

by Miller, Paul | .

Edition: Material type: Text Text Publisher: New York John Wiley & Sons 1999Availability: Items available for loan: [Call number: 658.8 MIL] (1).

Innovation Management

by Afuah, Allan | .

Edition: 2.0Material type: Text Text Publisher: Newyork Oxford university press 2003Availability: Items available for loan: [Call number: 658.584 AFU] (1).

Brand royalty

by Haig, Matt | .

Edition: Material type: Text Text Publisher: London Kogan page 2004Availability: Items available for loan: [Call number: 659.127.6 HAI] (1).

Improving product reliability

by Levin, Mark A | Kalal, Ted T.

Edition: Material type: Text Text Publisher: Chichester John Wiley and Sons 2003Availability: Items available for loan: [Call number: 65.012.122 LEV] (1).

New products management

by Crawford,C.Merle | Dibenedetto,Anthony.

Edition: 8.0Material type: Text Text Publisher: Boston Tata McGraw Hill 2003Availability: No items available Checked out (1).

Product management

by Lehmann, Donald | Winer,Russell.

Edition: 3.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi; Tata McGraw Hill, 2002Availability: Items available for loan: [Call number: 658.5 LEH/P] (1).

Rolling out new priducts across international markets

by Chryssochoidis, George M | .

Edition: Material type: Text Text Publisher: New York Palgrave Macmillan 2004Availability: Items available for loan: [Call number: 658.5 GEO] (1).

New Product Development

by Brroke, Michael Z | Mills, William R.

Edition: Material type: Text Text Publisher: Mumbai Jaico 2004Availability: Items available for loan: [Call number: 658.5 MIC] (1).

Customer-centric product definition

by Mello, Sheila | .

Edition: Material type: Text Text Publisher: New York AMACOM 2002Availability: No items available On order (1).

Managing creativity and innovation

by Harvard Business Essentials | .

Edition: Material type: Text Text Publisher: Boston Harvard Business School Press 2003Availability: Items available for loan: [Call number: 658.5 HBS] (1).

Design for six sigma

by Crevling, CM | Antis, D.

Edition: Material type: Text Text Publisher: Delhi Pearson 2003Availability: Items available for loan: [Call number: 658.5 CRE] (1).

Building The brand driven business

by Davis, Scott M | Dunn, Michael.

Edition: Material type: Text Text Publisher: San Francisco Jossey-Bass 2002Availability: Items available for loan: [Call number: 659.127.6 DAV] (1).

Managing new products

by Kuczmarski, Thomas.D | .

Edition: 3.0Material type: Text Text Publisher: New Delhi Viva 2002Availability: Items available for loan: [Call number: 658.5 KUC] (1).

Product manager's handbook

by Gorchels, Linda.

Edition: Material type: Text Text Publisher: New York ; McGraw - Hill ; 2006Availability: Items available for loan: [Call number: 658.8 GOR] (1).

New Product Development:From initial idea to product management

by New Product Development.

Edition: Material type: Text Text Publisher: Burlington ; Butterworth-Heinemann ; 2003Availability: Items available for loan: [Call number: 658.5 ANN] (1).

Operations strategy

by Slack, Nigel | Lewis, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Edinburgh Gate; Financial Times/ Prentice Hall, 2002Availability: Items available for loan: [Call number: 658.5 SLA/O] (1).

Product management

by Chunawalla. S.A.

Edition: 3.0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai; Himalaya publishing group, 2000Availability: Items available for loan: [Call number: 658.5 CHU/P] (1).

Product strategy and management

by Baker, Michael | Hart, Susan.

Edition: Material type: Text Text Publisher: London Prentice Hall 1999Availability: Items available for loan: [Call number: 658.5 BAK] (1).

Markets of one

by Gilmore, James H | Pine, B Joseph 11.

Edition: Material type: Text Text Publisher: USA HBR Book 2000Availability: Items available for loan: [Call number: 658.8 GIL] (1).

Product manager's handbook

by Gorchels, Linda | .

Edition: 2.0Material type: Text Text Publisher: Chicago NTC 2000Availability: Items available for loan: [Call number: 658.5(035) GOR] (1).

Art of marketing. Vol.5: Succesful product management

by Stephen, Morse | .

Edition: Material type: Text Text Publisher: New Delhi Crest Publishing House 2001Availability: Items available for loan: [Call number: 658.8 MOR.5 (R)] (1).

The Global Cigarette

by Cox, Howard | .

Edition: Material type: Text Text Publisher: O.U.P 2000Availability: Items available for loan: [Call number: 658.5 COX] (1).

International Economics

by VAISH,M C | .

Edition: Material type: Text Text Publisher: O.U.P & I.B.H 2000Availability: Items available for loan: [Call number: 330(100) VAI] (1).

Technological enterpreneurism

by Cardullo, Mario.W | .

Edition: Material type: Text Text Publisher: England Research Studies Press Ltd 1999Availability: Items available for loan: [Call number: 658.114 CAR] (1).

Product leadership

by Cooper, Robert G | .

Edition: Material type: Text Text Publisher: New York Perseus Books 1999Availability: Items available for loan: [Call number: 658.5 COO] (1).

Product management

by Lehmann, Ronald R | Winer, Russell S.

Edition: 2.0Material type: Text Text Publisher: New York Irwin/McGraw Hill 1997Availability: Items available for loan: [Call number: 658.5 LEH] (1).

Strategic interaction and markets

by Gabszewicz, Jean J | .

Edition: Material type: Text Text Publisher: New York OUP 1999Availability: Items available for loan: [Call number: 658.8 GAB] (1).

Product management

by Cook, Harry E | .

Edition: Material type: Text Text Publisher: London Chapman & Hall 1997Availability: Items available for loan: [Call number: 658.5 COO 1] (1).

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