New Arrivals

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Do good well: Your guide to leadership, action, and social innovation

by Vasan, Nina | Przybylo, Jennifer.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey-Bass 2013Availability: Items available for loan: [Call number: 316.42 VAS/D] (5).
Idea factory: Bell labs and the great age of American innovation

by Gertner, Jon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Penguin USA 2012Availability: Items available for loan: [Call number: 654(73)(091) GER/I] (1).
Influence : Science and practice

by Cialdini, Robert B.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pearson Education Limited 2014Availability: Items available for loan: [Call number: 159.947 CIA/I] (1).
Integrated marketing communication : Advertising and promotion in a digital world

by Juska, Jerome M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2018Availability: Items available for loan: [Call number: 659.145 JUS/I] (5).
Long-term impact of marketing : A compendium

by Hanssens, Dominique M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London World Scientific Publishing Co Pte Ltd 2018Availability: Items available for loan: [Call number: 658.8 HAN/L] (1).
Persuasive imagery : A consumer response perspective

by Scott, Linda M. ed | Batra, Rajeev ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2003Availability: Items available for loan: [Call number: 159.947 SCO/P] (1).
Protocols for secure electronic commerce

by Sherif, Mostafa Hashem.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London CRC Press 2016Availability: Items available for loan: [Call number: 658:681.324 SHE/P] (1).
Relationship marketing in the digital age

by Palmatier, Robert W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2019Availability: Items available for loan: [Call number: 658.818 PAL/R] (1).
Retail beyond detail: Great Indian retailing business

by Vedamani, Gibson G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi SAGE Publications Pvt. Ltd 2018Availability: Items available for loan: [Call number: 658.87(540) VED/R] (1).
Sensory marketing: Research on the sensuality of products

by Aradhna Krishna ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: [Call number: 658.8:159.9 ARA/S] (1).
Social marketing: Theoretical and practical perspectives

by Goldberg, Marvin E. ed | Fishbein, Martin ed | Middlestadt, Susan E. ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 1997Availability: Items available for loan: [Call number: 658.8 GOL/S] (1).
Strategy of global branding and brand equity

by Lee, Alvin [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: Items available for loan: [Call number: 659.127.6 LEE/S] (1).
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