000 | 00586nam a22001937a 4500 | ||
---|---|---|---|
999 |
_c46186 _d46186 |
||
008 | 200506b ||||| |||| 00| 0 eng d | ||
020 | _a9781138310025 | ||
082 | _a658.818 PAL/R | ||
100 | _aPalmatier, Robert W. | ||
245 | _aRelationship marketing in the digital age | ||
260 |
_aLondon _bRoutledge _c2019 |
||
300 | _a244p. | ||
440 | _aRoutledge studies in marketing | ||
500 | _aIncludes bibliographical references and index. | ||
650 | _aRelationship marketing | ||
650 | _aMarketing--Technological innovations | ||
650 | _aCustomer relations | ||
942 |
_2udc _cBK |