000 00524nam a22001817a 4500
999 _c46189
_d46189
008 200506b ||||| |||| 00| 0 eng d
020 _a9780415749114
082 _a659.127.6 LEE/S
100 _aLee, Alvin [et al.]
245 _aStrategy of global branding and brand equity
260 _aLondon
_bRoutledge
_c2015
300 _a221p.
500 _aIncludes bibliographical references and index.
650 _aBranding (Marketing)
650 _aProduct management
650 _aBrand name products
942 _2udc
_cBK