000			01680 a2200181 4500
999			_c46522 _d46522
008			210825b ||||| |||| 00| 0 eng d
020			_a9780241199473
082			_a316.774 KAW/A
100			_aKawasaki, Guy
245			_aArt of social media: power tips for power users
260			_aUnited Kingdom; _bPortfolio Penguin, _c2014.
300			_a196p.
520			_aFrom Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no - nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort and money. With more than 100 practical tips, tricks and insights, Guy and Peg present a ground - up strategy to produce a focused, thorough and compelling presence on the most popular social - media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers and effectively integrating social media and blogging.
650			_aBusiness Strategy
650			_aSocial Media
650			_aSocial Psychology
942			_2udc _cBK