000 01680 a2200181 4500
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020 _a9780241199473
082 _a316.774 KAW/A
100 _aKawasaki, Guy
245 _aArt of social media: power tips for power users
260 _aUnited Kingdom;
_bPortfolio Penguin,
300 _a196p.
520 _aFrom Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no - nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort and money. With more than 100 practical tips, tricks and insights, Guy and Peg present a ground - up strategy to produce a focused, thorough and compelling presence on the most popular social - media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers and effectively integrating social media and blogging.
650 _aBusiness Strategy
650 _aSocial Media
650 _aSocial Psychology
942 _2udc