The art of enduring: how great companies turn crisis into opportunity

Mukherjea, Saurabh

The art of enduring: how great companies turn crisis into opportunity - Haryana: Penguin Business, 2026. - 336p.

This book explores how successful companies withstand crises, adapt to changing circumstances, and emerge stronger from adversity. The book examines the strategies, leadership qualities, and organizational practices that enable businesses to navigate economic downturns, market disruptions, intense competition, and unexpected challenges. It highlights the importance of resilience, innovation, long-term thinking, and effective decision-making in sustaining business success. The book offers insights into how companies can transform difficult situations into opportunities for growth, renewal, and competitive advantage.

978-9377300708


Crisis management
Business strategy
Strategic management
Corporate survival
Entrepreneurship