History of Indian advertising in ten-and-a-half chapters (Record no. 47914)

000 -LEADER
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003 - CONTROL NUMBER IDENTIFIER
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005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789391028558
040 ## - CATALOGING SOURCE
Transcribing agency LOC
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 659.1(091)(540) RIT/H
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ritu Singh
245 ## - TITLE STATEMENT
Title History of Indian advertising in ten-and-a-half chapters
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Hachette Book Publishing India Pvt. Ltd.,
Date of publication, distribution, etc. 2021.
Place of publication, distribution, etc. Gurugram;
300 ## - PHYSICAL DESCRIPTION
Extent 276p.
520 ## - SUMMARY, ETC.
Summary, etc. In the last hundred-odd years, advertising in India has given us life-altering stuff.It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian – as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages – the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising-India-History
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
          Main Library Main Library (First Floor, Rack No.28) 18/04/2023 48 150.51 6 3 659.10954 SIN 37640 25/03/2026 20/12/2025 199.00 18/04/2023 Books Recommended by Mr. Satish Pai