Financial decision making by rural households in developing countries deserve research attention as the household finance landscape is undergoing a recent transition by shifting its focus from informal finance to formal finance as a result of several financial inclusion initiatives at the global and national levels. In this historically relevant context, this thesis presents research insights about the diverse aspects of household financial decision making in a developing country like India. As data availability is a major constraint in the field of household finance in developing countries, the researcher use field research based on primary data as the major source of data for most of the essays in my thesis and combine field research with available national level data to provide relevant policy insights.