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Artificially intelligent voice agents and consumer brand relationships Impression management for consumer self disclosure

By: Material type: TextPublication details: Kozhikode: Indian Institute of Management Kozhikode, 2024. Subject(s): DDC classification:
  • 658.818 PRI/A
Online resources:
Dissertation note: Thesis (Ph. D.)--Marketing Management, April, 2024
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Theses Main Library Reference Rack No.10 658.818 PRI/A (Browse shelf) Reference Only Contact help desk for reference copy TH86

Research Advisory Committee: Prof. Sreejesh S and Prof. Satish Krishnan

Thesis (Ph. D.)--Marketing Management, April, 2024

Includes bibliographical references (p. 94-119) and synopsis.

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