Age Cues in advertisements Mechanisms and conditions shaping consumers' processing of advertisements
Material type:
TextPublication details: Kozhikode: Indian Institute of Management Kozhikode, 2024. Subject(s): DDC classification: - 659.127 FAT/A
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Theses
|
Main Library Reference Rack No.10 | 659.127 FAT/A (Browse shelf(Opens below)) | Reference Only | Contact help desk for reference copy | TH96 |
Research Advisory Committee: Prof. Anandakuttan B Unnithan and Prof. Venkataraman S
Thesis (Ph. D.)--Marketing Management, October, 2024
Includes bibliographical references (p. 112-129) and abstract.
There are no comments on this title.
Click on an image to view it in the image viewer
