Amazon cover image
Image from Amazon.com

The Indigo Story : Inside the upstart that redefined Indian aviation

By: Publication details: New Delhi: Rupa Publications India, 2018. Description: XIV, 210p. illISBN:
  • 9353043557
Subject(s):
Contents:
1. Early Days of Indian Aviation 2. Aviation Gets Wings 3. Open Sky Once Again 4. Indigo Arrives 5. Redefining the Low-Cost Strategy 6. The Competition, as Indigo Gained Altitude 7. Going International 8. The Highs and Lows 9. Expert’s Views on Indigo
Summary: The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Main Library (First Floor, Rack No.17) 387.706554 VIS (Browse shelf) Available Recommended by ADITYA BANERJEE (PGP/29/003) 38465

1. Early Days of Indian Aviation
2. Aviation Gets Wings
3. Open Sky Once Again
4. Indigo Arrives
5. Redefining the Low-Cost Strategy
6. The Competition, as Indigo Gained Altitude
7. Going International
8. The Highs and Lows
9. Expert’s Views on Indigo

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close
Share