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Strategic market management

By: Contributor(s): Material type: TextPublication details: New Delhi: Wiley India Pvt. Ltd. 2022Edition: 11th edDescription: 309pISBN:
  • 9789354243387
Subject(s): Summary: This Indian adaptation is revised to benefit students develop a comprehensive understanding of various aspects of strategic market management and strategic decision making. The chapters have been thoroughly revised with the addition of new topics including Marketing Myopia, DESTEP Framework, Customer Engagement, Brand Love, and many others. A new set of cases and examples relevant to the Indian scenario have been added, which provide students the opportunity to relate better to and apply the knowledge gained from the text. There are updated end-of-chapter cases reflecting the best digital and global practices to help learners understand how the strategic decisions and actions of a variety of companies and industries shape their future.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Gift Books Main Library (Reference Section) 658.8 AAK (Browse shelf) 1 Reference Only Donated by Programmes Office G1787
Gift Books Main Library (Reference Section) 658.8 AAK;1 (Browse shelf) 2 Reference Only Donated by Programmes Office G1788
Gift Books Main Library (Reference Section) 658.8 AAK;2 (Browse shelf) 3 Reference Only Donated by Programmes Office G1789

This Indian adaptation is revised to benefit students develop a comprehensive understanding of various aspects of strategic market management and strategic decision making. The chapters have been thoroughly revised with the addition of new topics including Marketing Myopia, DESTEP Framework, Customer Engagement, Brand Love, and many others. A new set of cases and examples relevant to the Indian scenario have been added, which provide students the opportunity to relate better to and apply the knowledge gained from the text. There are updated end-of-chapter cases reflecting the best digital and global practices to help learners understand how the strategic decisions and actions of a variety of companies and industries shape their future.

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