TY  - GEN
AU  - Ferguson, Alex
AU  - Moritz, Michael
TI  - Leading
SN  - 9781473621640
PY  - 2015///.
CY  - UK: 
PB  - Hodder, 
KW  - Ferguson, Alex, 1941
KW  - Manchester United (Soccer team)-History
KW  - Leadership
KW  - Soccer managers-Great Britain-Biography
KW  - Soccer teams-Great Britain-History
KW  - Soccer-Great Britain-History
N2  - The famous soccer coach shares what his long career has taught him about leadership, including key skills that anyone can use to become a more effective leader. What does it take to lead a team to world-class success over a sustained period of time? Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world. This book reveals the secrets behind his record-breaking career. This book is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: discipline, control, teamwork and motivation. But it also addresses subjects that are less obvious but no less important when seeking success: delegation, data analysis and dealing with failure. This book is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, this book will help you become a better leader
ER  -