01280    a2200181   4500008004100000020001800041082000800059100002600067245008500093260004200178300001100220520068500231650003500916650003300951650003500984650003401019650004501053241121b        ii ||||| |||| 00| 0 mal d  a9780670097982  bGUP  aGupta, AnupameAuthor  aRise of asian paintsb: Champaklal Choksey a doyen of the Indian paints industry  aHaryana: bPenguin Business, c2024.   a234p.   aAsian Paints is India’ s largest paints company and its early history is hardly known; even less is known about how Champaklal Choksey and his friends made Asian Paints the largest paints company in India as far back as 1967. There are many lessons that are relevant even today – from investing in high quality talent to separating management and ownership. Most importantly, there are very few books that show how honest businessmen can – and should – build large-scale institutions that endure beyond their lifetime, just as Champaklal Choksey has done. This book tells the story of an iconic institution and its less-known but visionary founder.  aChoksey, Champaklal, 1916-1997  aAsian Paints (Firm)--History  aAsian Paints (Firm)--Biography  aBusinessmen--India--Biography  aPaint industry and trade--India--History