01719    a2200169   4500008004100000020001900041080002000060100002500080245008200105260005400187300001100241520118100252650003901433650002501472650002801497700002401525250530b        ii ||||| |||| 00| 0 mal d  a978-1647826253  a65.012.45 VIJ/F  aGovindarajan, Vijay   aFusion strategyb: How real-time data and AI will power the industrial future  aCornwall: bHarvard Business School Press;c2024.  a214p.   aTech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- Provided by publisher.  aInformation technology-Management   aBig data-Maanagement  aArtificial intelligence  aVenkatraman, Venkat