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  <titleInfo>
    <title>Fusion strategy</title>
    <subTitle>: How real-time data and AI will power the industrial future</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Govindarajan, Vijay</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Venkatraman, Venkat</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ii</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Cornwall</placeTerm>
    </place>
    <publisher>Harvard Business School Press</publisher>
    <dateIssued>2024</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">mal</languageTerm>
  </language>
  <physicalDescription>
    <extent>214p. </extent>
  </physicalDescription>
  <abstract>Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- Provided by publisher.</abstract>
  <subject>
    <topic>Information technology-Management</topic>
  </subject>
  <subject>
    <topic>Big data-Maanagement</topic>
  </subject>
  <subject>
    <topic>Artificial intelligence</topic>
  </subject>
  <classification authority="udc">65.012.45 VIJ/F</classification>
  <identifier type="isbn">978-1647826253</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">250530</recordCreationDate>
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