01465nam a22002417a 4500 250703b ii ||||| |||| 00| 0 mal d 978-9390113231 658.512.2 ULR/P Ulrich, Karl T Product design and development 7th. New Delhi: McGraw Hill, 2020. 444p Product design and development, seventh edition, blends the perspectives of marketing, design, engineering, and manufacturing into a single, research-backed approach to product development. As a result, the book provides students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, the book provides a set of product development methods that can be put into immediate practice on development projects. An industrial example or case study illustrates every method in the book. A different product example is used in each Chapter to add interest and to illustrate that the methods can be applied to a wide range of products, from industrial equipment to consumer Goods. INDUSTRIAL MANAGEMENT PRODUCT MANAGEMENT INDUSTRIAL ENGINEERING NEW PRODUCT-MANAGEMENT Eppinger, Steven D. Yang, Maria C. udc BK 49268 49268 0 0 udc 0 0 MAIN MAIN RN25 2025-07-03 0 658.575 ULR 38338 2025-07-03 00:00:00 2025-07-03 BK Replacement copy of 23784